Alternate reality games (ARG) are a relatively new type of game that distributes game content across several media without explicitly identifying that content as part of a game. While players benefit from this aesthetically immersive experience the type of game has the potential to cause confusion over the status of its dispersed content as real or as part of a game. This thesis offers a case study of the 2012 game. The case is contextualized within the disciplines of media studies and games studies, in a wider digital culture where the ubiquity of technology converges to user experience design. A theoretical framework based on Charles S. Peirce’s semiotic, supplemented by Erving Goffman’s frame analysis and James J. Liszka’s transvaluation theory is used to explain the ARG’s problematic relation to the experience of reality.

Chatelaine, Canada’s longest running women’s magazine (1928-present), has seen various changes in relation to women’s presence in society, specifically women’s health and bodies. The purpose of this study is to investigate the framing methods employed in the presentation of health content in relation to the evolution of feminism throughout this publication’s existence. Drawing upon Michel Foucault’s (1979; 1980) investigation of power, the body, and sexuality; Susan Bordo’s (1993b) feminist theorizing on the cultural meanings of the female body; Erving Goffman’s (1974) Frame Analysis; and further theoretical foundations of frame analysis by scholars in media and communication studies, this thesis examines the ways which health knowledge in Chatelaine aids in the empowerment and modernization of women. The research design of this thesis employs a quantitative media content analysis and qualitative semi-structured in-depth interviews to explore the presence and production of health content in this publication between 1928 and 2010. Findings demonstrate Chatelaine’s interaction with the feminist movement in Canada—as feminist initiatives and activism in Canada flourish, Chatelaine covers an increasingly broad and diverse body of health topics. The analyses reveal the sophistication in Chatelaine’s health content, which is evidenced in the employment of various journalistic techniques that aid in the development of an increasingly pervasive media text. In doing so, Chatelaine demonstrates its ability to empower women through current, clear, and concise health knowledge.

La construcció de l’agenda (agenda building) i els marcs interpretatius (frame building) en els mitjans és un procés complex on intervenen una gran varietat d’actors. La present tesis doctoral analitza, per una banda, la relació entre periodistes i responsables de premsa de partits polítics i la negociació que estableixen per tal d’influir en l’elaboració de la informació i l’opinió polítiques que s’emeten a la ràdio matinal catalana. Per altra banda, s’aplica un frame analysis en tres nivells –intervenció, locució i estructura- al contingut radiofònic. Es pren com a cas d’estudi la reacció mediàtica a l’anunci de la sentència del Tribunal Constitucional sobre l’Estatut de Catalunya. Aquesta anàlisi no només mostra les característiques lèxiques i retòriques dels principals marcs interpretatius (media frames) apareguts en antena sinó que també evidencia l’existència d’una gran diversitat d’estratègies per part de periodistes (reframers) i polítics (frame sponsors) per tal de mantenir el control del seu propi marc en antena. / La construcción de la agenda y los marcos interpretativos en los medios es un proceso complejo donde intervienen una gran diversidad de actores. La presente tesis doctoral analiza, por un lado, la relación entre periodistas y responsables de prensa de partidos políticos y la negociación que establecen para tratar de influir en la elaboración de la información y la opinión políticas en la radio matinal catalana. Por otro lado se aplica un frame analysis en tres niveles – intervención, locución y estructura- al contenido radiofónico. Se toma como caso de estudio la reacción mediática al anuncio de la sentencia del Tribunal Constitucional sobre el Estatuto de Cataluña. Este análisis no sólo muestra las características léxicas y retóricas de los principales marcos interpretativos (media frames) aparecidos en antena sino que también evidencia la existencia de una gran diversidad de estrategias por parte de periodistas (reframers) y políticos (frame sponsors) con el objetivo de mantener el control su propio marco en antena. / Agenda and frame building in the media is a complex process in which several actors intervene. This doctoral thesis analyses the relationship between journalists and political PRs and the negotiations established to influence into the information and opinion making process of the Catalan radio programmes. The research applies a three level frame analysis –intervention, speech and structure- to the radio content. The study observes media reaction to the announcement of Constitutional Court sentence about the Catalan Statute. This analysis not only shows the lexical and rhetorical characteristics of the main media frames detected on air, but also the diverse strategies to control the own frame on air made by journalists (framers) and political actors (frame sponsors).

Abstract Knowledge Management System (KMS) has been receiving considerable attention in this decade and information technology (IT) is emphasized in KMS literature. Organizational members¡¦ interpretation toward IT, however, may strongly influence the results of IT introduction and implementation. This research perceives that this perspective is seldom explored in KMS literature thus investigates a Taiwanese IC testing company to study how its members¡¦ interpretations toward a KMS technology would cause the resistance. This research adopts Orlikowski & Gash¡¦s technological frame as a theoretical background to conduct the interpretive research. Related data collecting was mainly through unstructured interview(s). The result shows that there have been three different categories of interpretation (MIS manager, board masters, general users and system developers) toward the KMS technology. This research argues that the difference of interpretation among the three produced an undiscussable conflict and hence the consequent behavior marked down the usage of KMS. This research also attempts to find out how their interpretations were formed based on data available. This research also holds that though technological frame can reveal what one¡¦s interpretations are, it cannot tell us how they are formed.

The Purpose of this study is try to discussion the social meaning, when the Starbucks Coffee Chain Stores into the Kaohsiung city has been made the great accomplishment in the two years recently. The core of the issue is ¡uwhy consumer into the Starbucks Coffee Chain stores¡v,we expand the consumer¡¦s experience ¡Bfeeling and their viewpoint to understand consumption content. Besides, we distinction the consumer type to show the consumption phenomena, and search the ¡uglobal-local¡vpresent meaning in the sociology. We finding that consumers not only attempt to build the social interaction in their everyday life, but also the commodity and human social relationships, through the frame analysis¡]including the expression¡Bpresentation¡Bimagination¡^, the consumers experience a way of life. On the other hand, they also make display or flaunt. The Starbucks Coffee Shop using the brand in the globalization development in the world to build the one¡¦s own fix position. So that, we may infer people¡¦s consumption identification has been formatted. According to the investigation of consumers at branch stores of Starbucks coffee chain stores with 3 branch stores in kaohsiung city, we finding the main consumers is female, single, 21~30 age, the education level is university, profession administrative staff, income between the $3,0001~$5,0001.We conjecture that female have the higher consumption identification than male. Deserve to be mentioned that consumers invisible or sedulously is imitated the city of Taipei to build the consumption identification effect in their consumption activities in the Starbucks coffee chain stores in kaohsiung city, we have merit to the objective or the impartial discourse in the field of the consumption research in the future.

In this report, I discuss the re-contextualization of a working-class Jamaican speaker’s discourse in the media and the new meanings his speech acquires in the process. The series of re-contextualizations starts out with an interview on Jamaican television, which is in turn remixed into an electronic dance song and accompanying music video. The song entextualizes individual stretches of the speaker’s original dis­course into readily identifiable quotes that turn into Jamaican slang items. In the process, linguistic disorderliness is foregrounded in the utterances in question while their propositional content is virtually erased. In a further instance of re-contextualization, the speaker encounters his by now entextualized utterances in an interview on Jamaican breakfast television and struggles to re-establish his originally intended framing of it. His success in the specific interaction is very limited, but viewers’ comments reveal that the interview does effect a change in the meta-linguistic discourse surrounding the incident. I analyze the data as a case in point of ‘speaky spoky,’ a Jamaican label for un­successful attempts to emulate foreign prestige accents, resulting in linguistic dis­orderliness. By considering aspects of performance, entextualization and the keying of different frames, I demonstrate the interactional work that goes into the construc­tion of speaky spoky as a label, as well as the ideological work that label is put to in turn and its political effects. Based on these observations, I argue that speaky spoky is best understood as a multivalent construct resource for sustaining and influencing lan­guage ideologies. Its interactional versatility renders its relationship to authenticity in the Jamaican speech community complicated and potentially ambiguous. / text

In recent years, the already idealized practice of families sitting down together to eat a homemade meal and enjoy each other's company has been bolstered by academic research that suggests family meals are good for children. In response to these findings, several organizations have launched campaigns promoting family meals. In this dissertation, I compare the ways family meals are framed by the organizations that promote them to how parents frame them by conducting a qualitative content analysis of ten campaign websites and interviews with 46 parents. The sample of campaigns represents commercial and nonprofit organizations, and the sample of parents varies by income and marital status, allowing me to determine whether frames used by a certain type of organization are likely to resonate with certain demographics. My findings suggest that while organizational framing of family meals is sometimes similar to way parents frame them, there are some important disjunctions that are likely to decrease the potential effectiveness of the campaigns. In general, campaigns frame family meals more in terms of conversation and what happens around the table, while parents frame them more in terms of food and labor. When campaign frames do match parents' frames, they align more closely with higher-income and married parents, particularly in the case of commercial organizations, while nonprofit campaigns align more closely with lower-income and single parents. This project contributes to the literatures on framing, social marketing, and consumption by using frame analysis to gauge the potential effectiveness of the promotion of a set of everyday consumption practices. It provides insight into how parents think about and perform the tasks involved in creating family meals within an organizational context and the creation of cultural discourse about them. A practical application is using this information to improve the promotion of family meals, particularly for lower-income and single parents.

Alternate reality games (ARG) are a relatively new type of game that distributes game content across several media without explicitly identifying that content as part of a game. While players benefit from this aesthetically immersive experience the type of game has the potential to cause confusion over the status of its dispersed content as real or as part of a game. This thesis offers a case study of the 2012 game. The case is contextualized within the disciplines of media studies and games studies, in a wider digital culture where the ubiquity of technology converges to user experience design. A theoretical framework based on Charles S. Peirce’s semiotic, supplemented by Erving Goffman’s frame analysis and James J. Liszka’s transvaluation theory is used to explain the ARG’s problematic relation to the experience of reality.

Chatelaine, Canada’s longest running women’s magazine (1928-present), has seen various changes in relation to women’s presence in society, specifically women’s health and bodies. The purpose of this study is to investigate the framing methods employed in the presentation of health content in relation to the evolution of feminism throughout this publication’s existence. Drawing upon Michel Foucault’s (1979; 1980) investigation of power, the body, and sexuality; Susan Bordo’s (1993b) feminist theorizing on the cultural meanings of the female body; Erving Goffman’s (1974) Frame Analysis; and further theoretical foundations of frame analysis by scholars in media and communication studies, this thesis examines the ways which health knowledge in Chatelaine aids in the empowerment and modernization of women. The research design of this thesis employs a quantitative media content analysis and qualitative semi-structured in-depth interviews to explore the presence and production of health content in this publication between 1928 and 2010. Findings demonstrate Chatelaine’s interaction with the feminist movement in Canada—as feminist initiatives and activism in Canada flourish, Chatelaine covers an increasingly broad and diverse body of health topics. The analyses reveal the sophistication in Chatelaine’s health content, which is evidenced in the employment of various journalistic techniques that aid in the development of an increasingly pervasive media text. In doing so, Chatelaine demonstrates its ability to empower women through current, clear, and concise health knowledge.

Alternate reality games (ARG) are a relatively new type of game that distributes game content across several media without explicitly identifying that content as part of a game. While players benefit from this aesthetically immersive experience the type of game has the potential to cause confusion over the status of its dispersed content as real or as part of a game. This thesis offers a case study of the 2012 game. The case is contextualized within the disciplines of media studies and games studies, in a wider digital culture where the ubiquity of technology converges to user experience design. A theoretical framework based on Charles S. Peirce’s semiotic, supplemented by Erving Goffman’s frame analysis and James J. Liszka’s transvaluation theory is used to explain the ARG’s problematic relation to the experience of reality.