Thesis (DTech. degree in Marketing)--Tshwane University of Technology, 2009. / This study focuses mainly on the marketing orientation of a franchisor in the optometric industry. Aspects such as the needs of franchisees with regard to products and services, prices and promotions, distribution, people and processes were investigated.

The granting of a range of discretionary powers to the franchisor shows the hierarchical face, besides the market or contractual face, of franchising and similar networks. Dealing with power-related contractual problems within these arrangements is particularly challenging, since they occupy a little explored niche in legal reasoning. In this thesis, I develop an interdisciplinary inquiry on the network concept to assess to which extent it reveals the rationalities underlying the granting of such powers. I study the typical contract law categories of control of the exercise of individual prerogatives available both in civil law and in common law tradition. I discuss to which extent those categories are capable of controlling the exercise of discretionary powers in franchise disputes. I finally turn to public law reasoning on control of power and propose a prudent transplant of some elements of this reasoning into contract law discourse.

Thesis (MBus)--University of South Australia, 2001

Thesis (Ph.D.)--Murdoch University, 2002. / Thesis submitted to the Division of Business, Information Technology and Law. Bibliography: p. 375-403.

Thesis (Ph.D) -- Bond University, 2007. / Bibliography: pages 493-517. Also available via the world Wide Web.

Thesis (M.S.)--Kutztown University of Pennsylvania, 1991. / Source: Masters Abstracts International, Volume: 45-06, page: 2711. Abstract precedes thesis as 2 preliminary leaves. Typescript. Includes bibliographical references (leaves 31-32).

Thesis (M.S.)--University of Wisconsin--Madison, 1968. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Thesis (Ph. D.)--Virginia Polytechnic Institute and State University, 1994. / Vita. Abstract. Includes bibliographical references (leaves 193-207). Also available via the Internet.

Thesis (doctoral)--Universität, München, 1999. / Translation of the relevant articles from the Russian constitution: p. 191-197. Includes bibliographical references (p. 199-210).

El propósito de la presente investigación es identificar las variables que impulsan la expansión internacional de franquicias peruanas del sector gastronómico a Latinoamérica. Asimismo, busca conocer si existe un impacto positivo de las variables sobre la intensidad de expansión de las franquicias peruanas en Latinoamérica del sector gastronómico al 2020. Para lograr estos objetivos se consideraron las siguientes variables: La experiencia franquiciando, el conocimiento de marca, la atractividad del concepto de negocio y la efectividad de la adaptación del concepto de negocio. Para el análisis de intensidad también fueron considerados cuatro indicadores como lo con los años operando como franquicia en Latinoamérica, las unidades franquiciadas en Latinoamérica, la cantidad de países en los que la marca tiene presencia como franquicia y el promedio de unidades franquiciadas en Latinoamérica por país. Esta investigación usa un análisis mixto. Para el análisis cualitativo se hizo uso de herramientas entrevistas semi-estructuradas a expertos del sector. Para la parte cuantitativa se hizo uso de un análisis de regresión logística para el objetivo de la identificación de variables que impulsan la expansión y un análisis de regresión lineal múltiple para medir el impacto de las variables en la intensidad de expansión de las franquicias. Los resultados concluyeron a las variables de experiencia franquiciando y conocimiento de marca como impulsoras de la expansión de franquicias en Latinoamérica al 2020. Como segunda conclusión se identificó a la variable experiencia franquiciando como la única que tiene un efecto en la intensidad de expansión internacional de franquicias del sector gastronomía. / The purpose of this research is to identify the variables that drive the international expansion of Peruvian franchises in the gastronomic sector to Latin America. Moreover, it determines if there is a positive impact of the variables on the intensity of expansion of Peruvian franchises in Latin America in the gastronomic sector by 2020. To achieve these objectives, the following variables will be considered: franchising experience, brand awareness, attraction of the business concept and effectiveness of the adaptation of the business concept. For the intensity analysis, there were also four indicators like years operating as a franchise in Latin America, franchised units in Latin America, the number of countries in which the brand has a franchise presence and the average number of franchised units in Latin America by country. This research uses mixed analysis. For the quantitative research, a Logistic Regression analysis was used in order to identifying the variables that drive expansion and a Multiple Regression Analyses to measure the impact of the variables on the intensity of expansion of franchises. The results concluded with the variables of franchising experience and brand value as drivers of franchise expansion in Latin America. As a second conclusion, the variable franchising experience was identified as the only one that has an effect on the intensity of international expansion of franchises in the gastronomy sector. / Tesis