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Syftet med den här uppsatsen är att ta reda på vilka faktorer och risker som påverkar köpbeslutet för en konsument gällande en ny innovativ produkt. Uppsatsen kan på så sätt bidra med kunskap och förståelse för företag som vill utveckla den här typen av produkter. Studiens inriktning och syfte togs fram i samarbete med textilföretaget FOV Fabrics. Med utgångspunkt ur syftet och problemet genomfördes en enkätundersökning som kompletterades med semi-strukturerade intervjuer med fyra av enkätrespondenterna. Resultatet av enkätundersökningen analyserades och jämfördes med resultatet av intervjuerna. Enkät- och intervjurespondenterna delades in i två grupper, adoptörer och icke-adoptörer, baserat på om de valt att adoptera produkten i fråga eller ej. Grupperna analyserades och jämfördes för att få en förståelse för varför konsumenter adopterar nya produkter och varför vissa inte gör det. Studien visade att adoptering av nya produkter inte kan göras konkret för produkter överlag, då processen skiljer sig bland produktkategorier. Den här studien visar endast hur köpbeslutsprocessen för specifikt en skjorta i funktionsmaterial kan gå till, vilket även kan gälla för andra plagg med samma material men inte för andra produktkategorier. Studien visade på att adoptörer, bestående av innovators och early adopters, är främst mottagliga för nya innovationer. De består av tekniska, funktionsorienterade individer. Förutom funktionerna skjortan erbjuder (vattenavvisande, smutsavvisande, strykfri, antibakteriell) värderar de passform, komfort och design i ett plagg. Det är innovatörerna som bör adoptera produkten för att produkten ska kunna accepteras av majoriteten av konsumenterna. För att en adoption ska kunna ske av mer skeptiska konsumenter är det viktigt med tillförlitlighet och ett varumärke konsumenten kan lita på, om inte informationen och kunskapen om produkten är tillräcklig. / The purpose of this paper is to find the different factors and risks that affect the buying decision for a consumer when being faced with an innovative product. The study can contribute with knowledge and an understanding for companies that are looking to develop this type of products. The focus and purpose was developed in cooperation with the textile company FOV Fabrics. With the purpose and the problematics as a basis, a survey was completed alongside semi-structured interviews with four of the respondents from the survey. The result from the survey was analyzed and compared with the results from the interviews. All of the respondents were divided into two groups, adopters and non-adopters, based on if they wanted to adopt the product in question or not. The two groups were analyzed and compared to reach an understanding to why consumers choose to adopt new products and why some of them do not. The study showed that adoption of new products is not something that can be defined for all products, as the process differentiates between product categories. This study only shows what the buying decision process looks like for a shirt made of functional material, which can be translated to another garment with the same material, but not through other product categories. The study also showed that the adopters are consisting of innovators and early adopters, which are most receptive to new innovations. They are technical, function- oriented individuals. Besides the functions in the shirt (water repellant, stain resistant, non-iron, anti-bacterial) they value fit, comfort and design in garments. The innovators should adopt the product so it can be accepted by the majority of the consumers later on. To achieve an adoption by the skeptical consumers, reliability is an important factor and a brand that the consumer can trust, if the knowledge and information about the product is not sufficient enough. Please note that the paper is written in Swedish.

<p dir="ltr">Thin films of ceramic materials are of significant importance in various industries due to their unique properties, versatility, and abundance. These materials are applied as thin layers on different types of substrates, providing a wide range of benefits and applications in industries such as automotive, aerospace, electronics, energy, and environmental monitoring. Historically, ceramic thin films have been used to enhance the properties and performance of metallic substrates by providing corrosion resistance, wear resistance, and thermal stability in harsh environmental and extreme conditions. Among various ceramic materials, thin films of silicon oxide (SiO_x) and silicon nitride (SiN_x) are the most widely used in the semiconductor and biomedical industries due to their excellent barrier properties, biocompatibility, and environmental stability. Traditionally, thin ceramic films or coatings of SiO_x and SiN_x are deposited using various methods including sol-gel, physical vapor deposition (PVD), chemical vapor deposition (CVD), atomic layer deposition (ALD), and thermal spraying. Despite the widespread use of traditional vapor deposition methods, their limitations such as the requirement of vacuum systems, high processing temperatures, slow deposition rates, and limited substrate capabilities render them unfitting for large scale manufacturing. To address the challenges associated with these traditional methods, this dissertation focuses on exploring the potential use of the cold atmospheric plasma (CAP) technology as an effective, scalable, and low-temperature approach for depositing SiO_x and SiN_x thin films under atmospheric conditions and demonstrating its applicability in sensing and packaging applications. In the first part of this dissertation, the CAP deposited silica coating is used as a key sensing element in flexible sensors. For the first time in literature, the demonstration of a low-cost and flexible glass-based pH sensor (sensitivity ~ 48mV/pH) consisting of CAP deposited silica coating as a sensing membrane is reported. In the second part, to realize the reliability and durability of these flexible electronic devices, robust encapsulation is achieved through a systematic study optimizing the conditions of plasma deposition while utilizing the CAP-deposited silica coating as an adhesion promoter to enhance the barrier properties of traditional polymeric encapsulants on flexible electronics devices. The third part aims to provide corrosion protection to electronic devices by applying ultrathin films of silica coatings with various thicknesses ranging from 75 nm to 1110 nm and varying degree of crosslink density and barrier properties. The final part demonstrates the effectiveness of CAP-deposited silica coating with enhanced antibacterial properties by integrating quaternary ammonium functionality to the coating for biomedical applications. In summary, these contributions in the CAP deposition technology can open up a new platform with tremendous opportunities toward scalable manufacturing of cost-effective and reliable devices for a broad range of applications.</p>