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1	A CRITIQUE OF CRITICAL RACE THEORY: A TEXTUAL ANALYSIS OF THE ‘MR. GAIJIN’ MASK SAKATA, FUMI 22 August 2012 (has links) The thesis suggests the toy-like mask of a white man, ‘Hello, Mr. Gaijin,’ as a site of analysis where the culture of racisms is (re)produced in the specific context of contemporary Japan. Sold as a gig gift in Japan, the mask, consisting of two stickers for blue-eyes and a prominent plastic nose, embodies the popularized image of whiteness in Japan, and presents it as a source of fascination as well as ridicule and mockery. Approaching this mask as an analytical text, I ask: How is race manifested in the Japanese culture? C. W. Mills (1997) suggests that there exists a global system that privileges whites and normalizes their beneficial racial position. This trend is certainly omnipresent in contemporary Japan, where one observes the sense of superiority being affixed to the white body in the frequent use of white models in the media (Creighton, 1997). Yet, how is this theory of white supremacy significantly complicated by the particular representations of whiteness seen in the ‘Hello, Mr. Gaijin’ mask? Through mimicry, the power of whiteness is mocked and commodified into a sleazy toy mask. Critically engaging with these primary questions, the thesis situates the analysis of the ‘Hello, Mr. Gaijin’ mask within the particular history of racialization developed in Japan where the culture of whiteness holds its unique complexity and significance in the society. Drawing largely on the idea of ‘the culture of racisms’ that Goldberg (1993) suggests, the thesis argues that the seemingly contradictory sentiment towards whiteness embodied in the mask presents the key to the holistic understanding of Japan’s particular culture of racisms. Specifically, it analyzes three levels of transformation that the mask presents in embodying the particular culture of racisms: the discursive transformation of whites into gaijin; the temporal physical transformation of the user into Mr. Gaijin; the visual and material transformation of whites into the toy-mask. / Thesis (Master, Cultural Studies) -- Queen's University, 2012-08-15 23:36:21.157 Critical Race Theory Japan Gaijin Whiteness
2	Marketing počítačové hry z pohledu youtubera / Computer game marketing from the view of youtuber Gause, Matěj January 2015 (has links) The goal of the dissertation Marketing of PC game from the view of Youtuber is to characterize the latest practices in influencing masses of players of War Thunder PC game through video service Youtube and social network Facebook. This is a real project during which author created a large community of fans around the game counting more than 10 000 people on Youtube and almost 4 500 people on Facebook. Author applied the latest trends and the most innovative practices in connection with a traditional promotion of gaming content. This work shows that both channels can have a positive impact on the gaming company revenue from microtransactions based on freemium business model. Author also describes detailed and comprehensive view on one of the biggest gaming phenomenon in history.
3	Big in Japan: The Novel Bundy, Christopher 20 April 2009 (has links) “Big in Japan: The Novel” chronicles the struggles of American Kent Richman, has-been gaijin-tarento. The novel alternates between a collage of tabloid articles, letters, YouTube video, excerpts from an unfinished memoir, manga story boards, botched interviews, notes scribbled on napkins, and a third-person narrative. Set primarily in central Japan, “Big in Japan” is at once a satire of celebrity, a study of personality, a romance and a mystery. Kent Richman—John Lennon look-a-like known as RI-CHU-MAN-SAN! and husband to popular model Kumiko Sato—was a regular on the nightly game show The Strange Bonanza, despite having little talent beyond his resemblance to the popular Beatle. Following a foolish affair with a young Quebecois named Monique Martine, Kent and Kumi’s celebrity world is shattered when Monique’s husband, Australian Denis Ozman—an edgy, violent shock comic—seeks his revenge on Kent and, by default, Kumi. The “Ozman Incident,” as it becomes known in the Asian press, escalates Kent and Kumi to new levels of celebrity, but impels them to abandon stardom and Japan for a new beginning on an island in the Gulf of Thailand. In Thailand, Kent and Kumi try to make a new start, but Kumi is unable to forgive Kent for what Ozman did to them and paradise quickly goes sour. In the frenzy of a passing storm, Kumi disappears with a local entrepreneur named Darren. Kent’s search for her leads him to Bangkok and a painful but puzzling discovery. When we first meet Kent, he has returned from Thailand without Kumi, who has vanished. He is unemployed, abandoned by his once adoring public, and penniless, living in a capsule hotel. Kent’s failings are aggravated by a minor drug habit that leads him to often comical, painful, and revealing extremes. At the heart of Kent’s troubles are the unanswered questions about Kumi’s disappearance and his fall from grace. Once a star, he both abhors and misses his former life. What begins as an attempt to exorcise nagging questions becomes an aimless and dangerous plunge into obsession: why did Kumi disappear, where did she go and what will he do now? Television Ko Chang Bangkok Thailand Tokyo Japan Buddhism Gaijin Thailand Has-beens Memoir Tabloid Police Manga Game shows Celebrity Shock comedy John Lennon Beatles Anime Crime Adultery Cosplay Drug abuse Methamphetamines Temple Narrative Collage English Language and Literature

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