Thesis is focused on economic and social impact of the casinos in USA while it is global problem with important economic and political consequences. Main goal of the thesis was to analyze the gambling industry (casinos) in USA from micro-economic view (especially economic and social disadvantages of the casinos with respect to the individuals) and from macro-economic view (especially economic positives with respect to the society) together with social impacts on the citizens. Regarding methods, the thesis used methods of formal logic ( induction, deduction, analysis and synthesis). The thesis has the standard structure -- prologue, core of the thesis conclusion. Theoretical part of the thesis is focused on impacts of the gambling in general, history of the gambling in USA, Indian gaming, actual gambling in USA and legislative framework of the gambling in USA. Analytical part on the other side is focused on positive and negative impact of the commercial casinos and suggested changes in this respect for support of the positive impacts and elimination of the negative ones. Conclusion of the thesis is focused on summary of the most important conclusions of the whole analysis.

This essay in rhetoric examines TV commercials for some of the biggest online casinos in Sweden. The aim is to identify if these gambling companies are targeting young people under 18 years old in their communication. Therefor I analyzed a total of three commercial movies – one from each gambling company – to determine which audience they are directing their communication to. To be able to do this I used Edwin Blacks theory the second persona and Kenneth Burkes theories identification and dramatism. With the use of the pentadic analysis method I found several factors that young people can identify themselves with. According to my results in the analysis I found that the second persona for each TV commercial was young people. Therefor I determined that some of the biggest gambling companies have young people as one of their target groups. I discuss my result in comparison to earlier research about both gambling commercial and children’s ability to understand and trust TV commercials. I also discuss the problematic of these kinds of commercials that targets young people and I’m therefore trying to create awareness about this issue.