Youth problem gambling has become an important social policy issue. Approximately 80% of adolescents report having gambled, while 4--7% of adolescents develop serious gambling problems and another 10--15% remain at-risk for a gambling problem. Revenues in the gambling industry have grown 400% in the past 10 years, partially attributable to a marked increase in gambling advertisements. The objectives of this study are to examine general themes found in gambling advertisements, to determine the characteristics (situational and structural) of advertisements that have an effect on youth, and to determine the extent to which adolescents are influenced by these advertisements. Results from the focus groups suggest that aesthetic characteristics (bright colors, flashing lights) associated with gambling advertisements are influential in capturing and maintaining adolescent's attention and increasing their desire to gamble. Youth also appear to be drawn to advertisements typifying young, happy adults enjoying themselves, engaging in a pleasurable activity with the potential for winning money. Further analyses suggest a number of developmental and gender trends. The results are discussed with respect to the initiation and maintenance of youth gambling behaviours, as well as implications for prevention and future research.

Thesis (M.S.C.I.T.)--Regis University, Denver, Colo., 2008. / Title from PDF title page (viewed on June 9, 2008). Includes bibliographical references.

No description available.

This dissertation examines social and political conflict over gambling policy in the United States and Brazil from 1960 to the present with a particular focus on New York City and Rio de Janeiro. The study accounts for the process by which illegal numbers gambling in New York and the jogo do bicho in Rio de Janeiro were determined to be the basis for widespread corruption and lawlessness. As policy makers proposed enhanced government lotteries as a solution for the problem of illegal gambling, numerous groups scrambled for position within shifting gambling frameworks. Tens of thousands of persons who had long worked in illegal numbers networks pressed for access to legal gambling jobs, corporate entities partnering with government lotteries pushed to secure monopoly concessions, while many citizens and religious groups opposed any and all forms of gambling legalization. As gambling workers, bettors, clergy, police officers, politicians and corporate lobbyists all struggled over how gambling would be conducted going forward, an intense debate unfolded in both Brazil and the United States with issues relating to police corruption, welfare, public safety, state sovereignty, personal liberty, and distribution of the tax burden all under examination. While there are many comparative elements of this study, it is ultimately transnational in that the narrative histories of gambling policy in Brazil and the United States eventually converge through the gambling technology corporation Gtech, which emerged as a powerhouse in the government lottery sectors of both nations. As the low stakes illegal gambling games of the numbers and the jogo do bicho are suppressed in favor of legal government lotteries, a vast new array of gambling habits are introduced to the gambling public in both Brazil and the United States. Of particular importance to this study is the growth of multimillion-dollar jackpot games offered by governments and their corporate partners. As players leave behind the old games with their reasonable odds and their modest payouts, they take up new games with astronomical odds and obscene jackpots. In the argument of this study, jackpot style gambling has brought the gambling habits of the poor and working classes into accord with contemporary patterns of wealth distribution.

Background: The expansion of the Internet has created nearly endless possibilities for innovations in regards to the e-commerce environment. However, as new technologies emerges, so do the competition on the market. The online gambling industry is not an exception to this notion, characterized by numerous providers with more or less identical market offerings. In order to create competitive advantage to ensure economical growth, a need for customer retention instead of acquisition has been identified. Research question: How can the utilization of relationship marketing foster long-lasting and value-bonded relationships between an online gambling company and its customers? Purpose: The purpose of this thesis is to enhance the understanding of relationship marketing and its endorsement in the process of creating long-lasting and value-bonded relationships, and how the concept can be utilized by online gambling companies. The purpose will be achieved by examining,  how online services correlates with online gambling services, and  in which way online gambling companies are actuating the concept of relationship marketing, and  by mapping values which active customers in the industry desires when gambling online. Method: The applied methodology is based on an inductive approach in coherence with the qualitative research method. The primary data which aims to enable the achievement of the stated purpose have been collected through the conducting of three focus groups consisting of online gambling customers in addition to a individual interview representing the online gambling industry perspective. Conclusion: The findings from the empirical data have identified that the online gambling customer has hard to identify the very purpose of a potential relationship with an online gambling company. However, much of the value strived for by the customer can be generated by the successful implementation of an relationship marketing approach. Hence, relationship marketing can be a useful approach for online gambling companies in order to foster long-term and value-bonded relationships, with the simple understanding that the approach itself can generate desired customer values, and that relationships as such does not represent a value strived by the online gambling customer. Suggestion for further research: See section 5.2 page 58 Keywords: Services, Online gambling industry, Relationship marketing, Customer value

Thesis (MA)--Montana State University--Bozeman, 2009. / Typescript. Chairperson, Graduate Committee: Kristin T. Ruppel. Includes bibliographical references (leaves 118-123).

Gambling is very controversial theme. There are many reasons, why this business is so controversial,for example : huge amount of money, chance for money laundering, chance for winning money. Gambling is wagering money on an event with an uncertain outcome with the primary intent of winning additional money. Purpose of my diploma work is a comparison situation of gamling industry in Czech republic and in the rest of the world. My diploma work has many parts.In the first one I describe the history of regulation in the United States and then I show economic dates from presents: casino locations by category, casinos per state, commercial casino tax revenue by state and national commercial casino revenue. Next I explain a special american category of casino and it is tribal casino and than I show tribal gaming revenues by region. In the next part I describe the history of gambling in the Czechoslovakia and contemporary situation in Czech republic, especially the situation in internet gambling. Internet gambling is the transformation of casino games of chance and skill to the internet. In the Czech republic is an unsatisfactory legal regualtions, because there is a obsolete rule. Therefore domestic operators can not obtain a licence for offering online gambling services to Czech residents, whereas foreign operators offers these services, but illegal. Therefore is necessary to create a new rule, which will be able to change this unsatisfactory situation. In the next part I write about three big cases, which are important for situation in european gambling industry. European commission and European court of justice have both a big influence and I describe, what they do for better situation in european gambling, because some states ( for example Germany ) prohibit internet gambling on their own territory, but this is problem, because this rule is in discrepancy with law of European union. In Czech republic is internet gambling for foreign company prohibited too and I explain, what is the reason for this situation. This diploma work contains my own research, how works telephone and internet gambling.

Corporate Social Responsibility (CSR) is one important response to the increasing amounts of criticism levelled at corporations. A number of studies have focused on CSR in a range of industries; however, some contentious industries, e.g. the gambling industry, remain unexplored. Mobilizing CSR in a novel setting not only enhances the knowledge of CSR and gambling, but also provides an overview of this industry itself. This thesis attempts to investigate three questions: to what extent does the gambling industry disclose CSR-related data, how is CSR understood in this industry and why does the gambling industry engage in CSR? This thesis provides a general overview of the international gambling industry and an in-depth investigation of Macao's gambling industry. The research design of the thesis employs mixed methods: content analysis and semi-structured interviews. The principal research is based on 49 interviews. This thesis advances three main arguments. First, it will be argued that there are relatively low volumes of Corporate Social Disclosure (CSD) and Responsible Gambling (RG) disclosure in the international gambling industry, which can be viewed as a legitimising strategy. Second, in Macao's gambling industry, it is argued that organisations in this industry tend to place a greater emphasis on positive social impacts, while obscuring such negative impacts as gambling addiction and health-related issues. Third, this thesis holds that organisations in Macao's gambling industry engage symbolically, rather than substantively, with CSR and RG in order to manage stakeholders' perceptions in an attempt to gain different sources of legitimacy and in turn to enhance its economic interests. In conclusion, the gambling industry does not entirely conform to the institutional environment, which poses a challenge to the organisational legitimacy literature. This thesis introduces a necessary caution into the discussions about the extent of CSD, CSR, and RG in this industry more generally.

University of Macau / Faculty of Social Sciences and Humanities / Department of Economics

University of Macau / Faculty of Social Sciences. / Department of Sociology