Cyberqueer Techno-practices: Digital Space-Making and Networking by Swedish Gay Men     This study aims to highlight intersections of queer experiences and new media, by focusing on the use of digital platforms and communication practices among Swedish gay men. This is being carried out using a netnographic approach including an online survey and in-depth interviews among the target group, as well as field observations on gay catering online forums and GPS application software. Special attention is paid to the blur between online and offline, increasingly underpinned by innovations such as smartphones, tablet computers and GPS techniques, and how it may challenge and reconfigure concepts of public and private in relation to sexuality and sexual identity. Using a rich combination of queer theory and media and communication theory, the study intends to illuminate the underdeveloped potential of cross-fertilization between the fields. The concept of space has a central position, as the cyberqueer practices performed by gay men are argued to produce queer space that extends their social scope in a heteronormative environment. The interviews and the survey indicate that the use of digital media among gay men fulfill group specific purposes, for aspects such as social and sexual networking, as well as senses of community. Further, the possibility to visit digital spaces seems to have a particular significance during “coming-out processes”, since most of the informants have been dealing with their sexual identity and/or practice online, long before doing so offline. This is valid for individuals from both urban and rural areas, as the queer spaces online also are prioritized over offline alternatives when available.

Introduction: Visibility within advertising can generate acceptance and normalization in society, hence it is a powerful media that is of utmost importance for the homosexual group. Portrayals in advertising equal an admission as citizens, which homosexual women are currently neglected as media circumscribe male homosexuality as norm. Knowledge of how homosexual women identifies with portrayals in advertising is currently sparse. Aim: The overall aim of this study is to satiate the gap of knowledge of portrayals of homosexual women in advertising and how the dual identity of gender and sexuality influence the interpretation of advertisements targeting homosexual women. Method: A combination of quantitative and qualitative methodology. The sample includes self-identified homosexual women recruited consecutively during a two-month period. In total 113 homosexual women participated in the study. To provide a realistic interpretation, actual print advertisements portraying female homosexuals were used as stimuli within the contexts of mainstream media and gay media. Results: The female homosexual group appears to be heterogeneous since the perception of the individual sexual identity and lifestyle was not aligned but rather dispersed. However, the participants’ perception of the sexual identity and lifestyle of the female homosexual group is that is a homogenous group. Conclusion: Within the female homosexual group a stigmatization exist regarding gender behaviour that does not correspond with the recurrent portrayal in advertising of homosexual women as a homogenous group.