The advent of social media enabled sexual minorities, as LGBTQ+ people, to find a community online. However, it can be difficult for transgender people to express their gender identity without risking a form of social injustice, as transgender people are not included in the prevailing gender binary. This thesis explores how transgender people present gender on the hashtag #TransIsBeautfiul on Instagram and to what extent to what extent can a form of ‘passing’ be seen in how transgender people adhere to expressing societal gender norms. Goffman’s (1979) theory on gender display is adapted as a main framework to analyse 346 posts with a qualitative content analysis. The theories of gender display (1979) and self-presentation (1956) by Goffman and the concept of passing by Serano (2007) are also employed for a deeper understanding of the social construction of gender. Findings show a great diversity of gender self-presentations. Transgender people tend to express their masculinity and femininity in an exaggerated way, by emphasizing certain masculine and feminine aspects according to societal gender norms and therefore ‘pass’ as a ‘natural’ member of the gender binary. In complete contrast, there are also transgender people who challenge the gender binary by expressing themselves as non-binary. They represent themselves within and outside the gender binary by mixing and minimizing feminine and masculine aspects. These results show that for transgender people there are two ways of coping with societal gender norms and put the gender binary model into question.

We ran three MANOVAs in a sample of 422 young adults to examine differences in eating, shape, and weight concerns (i.e., ESW concerns) between gender diverse individuals, ciswomen, and cismen. Additionally, we examined the effects of self-esteem and sense of belonging on ESW concerns. We also tested for interaction (moderation) effects between gender and self-esteem and gender and sense of belonging. Findings indicated that gender diverse individuals experience ESW concerns at a significantly higher rate than cisgender men. There were no differences, however, in ESW concerns between gender diverse people and ciswomen. Self-esteem and sense of belonging significantly predicted ESW concerns, but no interaction effects were observed. Limitations of the current study include using one large gender diverse group rather than exploring each individual gender identity as well as limited recruitment. Future studies should recruit more participants across the gender spectrum in order to better understand the unique experiences of each gender group as it relates to eating, shape, and weight concerns and expand recruitment across broader regions of the United States.