Seen in many trends and studies, consumers of today feel a growing desire to experience the uniqueness in products and services. This is forcing companies be more innovative and creative in their marketing, in order to distinguish and differentiate themselves and their products/services. We believe that creating a top-to-bottom experience strategy is one way that a company can succeed in this. The purpose of this thesis is to analyze and clarify how a business can reinforce their product experience through a complete experience strategy. In order to demonstrate this we have made a case-study research for the New Wave Group, advising them on how they can place blown glass art at the heart of the town of Kosta. The authors have used qualitative methods and an abductive approach. Four interviews have been completed with executives from the New Wave Group, including the project manager, hotel manager, head of the Kosta Boda smeltery and head of guides and visitors at Kosta museum. The theories used are related to experience strategy and will in the analysis be interrelated to clarify their common ground. As can be seen in the analysis the authors have discerned a connection between the lack of clear marketing strategies and the unchecked entrepreneurialism within the company, and how this has caused the company to project a less comprehensive view. A model created for this thesis, will firstly show that the quantity of visitors from different segment does not correspond with the volume of experiences given, and secondly how the gap between these can be reduced. The result of this analysis will provide the New Wave Group with innovative solutions and strategies that will make this reduction a success.

I detta arbete undersöker jag min egen hantverkstradition, glasblåsartraditionen. I arbetet har jag valt att lägga fokus på dekorationstekniker. Jag undersöker hur hantverkaren, formgivaren, handen och hjärnan samarbetar. Under det här projekt undersöker jag ett flertal olika metoder att dekorera glas på. Dels traditionella tekniker men också nya metoder. Alla undersökningar i detta projekt, har jag jobbat med parallellt just för att försöka hitta nya arbetsmetoder. De olika processerna har genererat nya ideer och metoder. Jag har försökt hitta en balans där man kan ge och ta av sina egna ideer. Jag har valt att jobba med dekor för dess kommunikativa aspekt. Jag utnyttjar dekorens möjligheter att ge uttryck för olika processer. Jag har i slutet av mitt examensarbete velat hitta ett sätt att komunicera dessa olika steg för en betraktare, att översätta en process i tredimentionell form. Min arbetsmetod har lett mig in på en glasteknisk metod som kallas överdrivningsmetoden. Överdrivningsmetoden är en gammal och tidskrävande teknik, där det slutgiltiga objektet ofta besitter en teknisk mystik som får många att bli fascinerade av glasets mångsidiga egenskaper. Mitt arbete har resulterat i en serie objekt som tydligt visar på överdrivningsmetodens olika arbetsmoment, kronologiskt. I arbetet ställer/undersöker jag frågor om tid och hantverksmässiga värden, i förhållande till en erhållen tekniks kunskap.

Uppsatsen är dels en skriftlig dokumentation av en konstnärlig process i sökande av design genom begreppen fast och följsamt samt gestaltandet, dokumenterat genom fotografi, av ett experimenterande av kontrasterande material.

Univ., Diss.--Jena, 2005.

Zugl.: Dresden, Techn. Univ., Diss., 2008

Zugl.: Freiburg (Breisgau), Univ., Diss., 2008

Thesis (Ph. D.)--Eberhard Karls Universität Tübingen. / Reproduced from typewritten copy. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (p. 172-182).

Stuttgart, Univ., Fakultät Chemie, Diplomarb., 1997.

Heidelberg, Univ., Diss., 2001.

<p>Seen in many trends and studies, consumers of today feel a growing desire to experience the uniqueness in products and services. This is forcing companies be more innovative and creative in their marketing, in order to distinguish and differentiate themselves and their products/services. We believe that creating a top-to-bottom experience strategy is one way that a company can succeed in this.</p><p>The purpose of this thesis is to analyze and clarify how a business can reinforce their product experience through a complete experience strategy. In order to demonstrate this we have made a case-study research for the New Wave Group, advising them on how they can place blown glass art at the heart of the town of Kosta.</p><p>The authors have used qualitative methods and an abductive approach. Four interviews have been completed with executives from the New Wave Group, including the project manager, hotel manager, head of the Kosta Boda smeltery and head of guides and visitors at Kosta museum. The theories used are related to experience strategy and will in the analysis be interrelated to clarify their common ground.</p><p>As can be seen in the analysis the authors have discerned a connection between the lack of clear marketing strategies and the unchecked entrepreneurialism within the company, and how this has caused the company to project a less comprehensive view. A model created for this thesis, will firstly show that the quantity of visitors from different segment does not correspond with the volume of experiences given, and secondly how the gap between these can be reduced. The result of this analysis will provide the New Wave Group with innovative solutions and strategies that will make this reduction a success.</p>