In the past five years the energy- and climate advisors representing the municipality of Västerås Sweden have conducted an energy-saving campaign concerning households, which will be completed during fall 2015. The aim of the campaign was to raise awareness of the free energy-guidance provided to inhabitants of Västerås and the necessary actions of households’ energy saving, to reach goal attainment of local and national environmental goals concerning climate change. In preparation of new innovative and effective ways to reach out to the public in the future, this study aims to identify future options by examining good examples through a case study of four different Swedish municipalities strategies and experiences with campaigns and information incentives. First scientific literature was reviewed to build a foundation of findings that the interviews could rest on. Thereafter preliminary investigation and one interview per municipality were conducted to get a deeper understanding of the information activities and approaches towards energy friendly behavior. The result show most monitoring and evaluation were based on statistics of people reached and the experience of the advisors or the inhabitants through surveys. All energy- and climate advisors agree upon the fact that the economical incentives to motivate energy conservation is dominating opposed to environmental incentives. The groups that are the hardest to reach are for instance individuals with low interest, not susceptible or those who do not speak the language. The good examples identified are represented by e.g. projects targeting the majority of households by monthly challenges, motivating climate friendly behavior and sustainable development in Örebro. Information incentives performed in Eskilstuna through meetings with an Arabic speaking energy advisor. As well as the 600m2 energy exhibition in Jönköping localized in connection to a shopping center.