<p>Combining insights from critical discourse analysis (CDA) and neo-Gramscian IPE theory, this paper puts forth a cultural political economy (CPE) perspective to analyse the discursive articulation of ‘European subjects’ in the context of the EU’s Lisbon Agenda modernisation strategy. It is suggested here that the transformation proposed in Lisbon to the new economic imaginary of the knowledge based economy (KBE), depends on ‘new subjects’ and thus new discursive constructions of identities to reflect the new economic and social formations it envisions. The citizenship discourses of two of the Lisbon Agenda’s main supporters, specifically European business lobbies (represented by the ERT and LCEC) and the EU Commission, are examined in order to explore the relationship between citizenship rights and responsibilities and the two main goals of the Agenda, namely economic competitiveness/growth and social inclusion/social welfare protection modernisation. The argument is made that the discursive articulation of a ‘neoliberal communitarian’ variant of citizenship, especially evident in the discourses of the EU’s business lobbies and the EU Commission since the ‘shift’ to jobs and growth in early 2005, represents an attempt to further the commodification of the EU polity, and as a result, subordinate the more social goals of the Lisbon Agenda to the perceived imperatives of economic growth and competition. The Lisbon Agenda does not therefore mark a dramatic ‘turning point’ in favour of a more ‘social Europe’ as was speculated early on, but instead works to consolidate the dominance of ‘embedded neoliberalism’ as the socio-economic governance model for the EU. The paper ends with a discussion of the possible counter-hegemonic movements challenging the orthodoxy of embedded neoliberalism and neoliberal communitarian conceptions of citizenship.</p>

Combining insights from critical discourse analysis (CDA) and neo-Gramscian IPE theory, this paper puts forth a cultural political economy (CPE) perspective to analyse the discursive articulation of ‘European subjects’ in the context of the EU’s Lisbon Agenda modernisation strategy. It is suggested here that the transformation proposed in Lisbon to the new economic imaginary of the knowledge based economy (KBE), depends on ‘new subjects’ and thus new discursive constructions of identities to reflect the new economic and social formations it envisions. The citizenship discourses of two of the Lisbon Agenda’s main supporters, specifically European business lobbies (represented by the ERT and LCEC) and the EU Commission, are examined in order to explore the relationship between citizenship rights and responsibilities and the two main goals of the Agenda, namely economic competitiveness/growth and social inclusion/social welfare protection modernisation. The argument is made that the discursive articulation of a ‘neoliberal communitarian’ variant of citizenship, especially evident in the discourses of the EU’s business lobbies and the EU Commission since the ‘shift’ to jobs and growth in early 2005, represents an attempt to further the commodification of the EU polity, and as a result, subordinate the more social goals of the Lisbon Agenda to the perceived imperatives of economic growth and competition. The Lisbon Agenda does not therefore mark a dramatic ‘turning point’ in favour of a more ‘social Europe’ as was speculated early on, but instead works to consolidate the dominance of ‘embedded neoliberalism’ as the socio-economic governance model for the EU. The paper ends with a discussion of the possible counter-hegemonic movements challenging the orthodoxy of embedded neoliberalism and neoliberal communitarian conceptions of citizenship.