In response to growing concerns about environmental degradation and climate change,demand for green products and services has increased. The use of environmental claimsas a marketing tool in order to gain a competitive advantage has also increased.The goal of this study is to close this gap by understanding how perceptions ofgreenwashing influence Angolan consumers of Generation Z's green trust and greenpurchasing intention. Through a qualitative approach, with 20 semi-interviews, thisresearch reveals that greenwashing perception has a negative impact on green trust, butthe same is not true for green purchase intention. Nonetheless, green trust has a positiveinfluence on green purchase intention, and green concern, in turn, has a positive influenceon greenwashing perception, green trust, and green purchase intention. Since consumerconcern over the environment is on growing, it is critical for businesses to be aware ofthis development, while still meeting customer expectations. This alteration should beseen as a challenge for both general organizational management and the marketingdepartment in particular.

Purpose: This research aims to test the identified factors that influence the online purchase intentions of millennial (Gen Y) and Gen Z Africans who reside in Sweden and to find out whether there are differences in the online purchase intention between the two generational cohorts. Research design: In order to fulfil the purpose of this study, an online questionnaire was distributed to Gen Y and Gen Z Africans living in Sweden. A total of 203 valid responses were collected through the convenience sampling and snowball sampling method. With the valid responses, the multiple linear regression and analysis of variance were conducted. Findings: The study has found enough evidence to prove that attitude, subjective norms, perceived behavioural control and green concern all have an influence on the online purchase intention of Gen Y and Gen Z Africans living in Sweden. However, the perceived risks is the only factor that does not have an influence on the online purchase intention of Gen Y and Gen Z Africans living in Sweden. Also, the study proves that there are no statistically significant differences in the attitude, subjective norms, perceived behavioural control, green concern and perceived risks of the two generations in question.