Facing ecological credit shortage, eco-awareness all over the world, entrepreneurs should make ¡§greening¡¨ the crucial mission, and take its development as a competitive advantage. Briefly, entrepreneurs have to behalf as corporate citizens and work on social responsibility. Connecting the environment protection with business profit increases the value of stockholders and creates the value of stakeholders as well. This research focus on how the practice of greening creates business sustainable value, the effects from executives¡¦ attitude and leadership style on business greening and how the human resource department participate greening. Case study method was using in this research. By taking with 7 entrepreneurs remarkable in greening, after analysis, there are 7 issues found in this study. 1.Four business greening strategies: there are energy saving and carbon emission reduction strategy, innovative strategy, stakeholders response strategy and blue ocean strategy to create business sustainable value. 2.The executives¡¦environmental attitudes have the positive effects on business greening strategy and sustainable value. 3.The leadership style of CEO effects business sustainable value. 4.Under the strategy of energy saving and carbon emission reduction, the policies of human resource are encouraging all employees take part and building the mechanism of employees participate, combining with rewarding system. These give the positive effects on business sustainable value. 5.Under the strategy of innovation, human resource policies are emphasizing on recruitment and training, creating an innovative atmosphere in organization and inspiring innovation by team work. These give the positive effects on business sustainable value. 6.Under the stakeholder response strategy, human resource policies are stressing on fairness, building up a tight relationship between employers and employees and setting up bi-directional communication. These give the positive effects on business sustainable value. 7.Under the blue ocean strategy, human resource policies should emphasize on investing critical technological talents and obtaining. These give the positive effects on business sustainable value.

Urbanisering och förtätning av städer utmanar arbetet med att hejda förlusten av biologisk mångfald. En förlust av biologisk mångfald hotar långsiktigt fungerande ekosystem som levererar ekosystemtjänster. Balansen mellan natur och människa är därför viktig att åstadkomma. Städer ses trots sina utmaningar som en alternativ miljö för biologisk mångfald. För att göra en förändring i förlusten av biologisk mångfald blir urban vildmark en viktig komponent i befintliga grönområden. Denna studie syftar till att kartlägga utmaningar och möjligheter för kommunalt strategiarbete med urban vildmark i grönområden. Utmaningarna och möjligheterna ses som ett underlag till kommunernas förgröningsstrategier. En innehållsanalys har utförts av valda stadsförgröningsplaner med olika dokument från kommunen och underlag från Naturvårdsverket. Semistrukturerade intervjuer har även utförts med tjänstemän som arbetar inom miljöyrken i tre kommuner och en representant från Naturvårdsverket. Kompletterande metoder har varit photo-elicitation method och observation av utvalda platser. Denna studie fann en del utmaningar och möjligheter med ett kommunalt strategiarbete med urban vildmark i grönområden för biologisk mångfald. Den mest synliga möjligheten är att arbetet med urban vildmark som en grund i en förgröningsstrategi utgår från ett multifunktionellt perspektiv. Ett arbete utifrån ett sådant perspektiv gör det möjligt att arbeta med urban vildmark i grönområden för biologisk mångfald. Förhoppningen är att denna studie kan ge ett nytt perspektiv på hur urban vildmark kan inkluderas för biologisk mångfald i kommunala förgröningsstrategier. / Urbanization and the densification of cities challenges efforts to halt the loss of biodiversity. A loss of biodiversity threatens long-term functioning ecosystem that provides ecosystem services. Therefore, achieving a balance between nature and humans is crucial. Despite their challenges, cities are seen as an alternative environment for biodiversity. To make a change in the loss of biodiversity, urban wilderness becomes an important component in existing green spaces. This study aims to map the challenges and opportunities for municipal strategic work with urban wilderness in green areas. The challenges and opportunities are viewed as a basis for municipalities' greening strategies. A content analysis has been conducted of selected urban greening plans with various documents from the municipalities and materials from the Swedish Environmental Protection Agency. Semi-structured interviews have also been carried out with officials working in environmental professions in three municipalities and a representative from the Swedish Environmental Protection Agency. Complementary methods have included the photo-elicitation method and observation of selected sites. This study found several challenges and opportunities in municipal strategic work with urban wilderness in green spaces for biodiversity. The most prominent opportunity is that the work with urban wilderness as a foundation in a greening strategy is based on a multifunctional perspective. Working from such a perspective makes it possible to address urban wilderness in green spaces for biodiversity. The hope is that this study can provide a new perspective on how urban wilderness can be included for biodiversity in municipal greening strategies.