<p> Collectivism refers to a tendency to value group membership and collective responsibility. Much of what we know about how collectivism influences team effectiveness is drawn from research that has assumed collectivism to be determined by either cultural contexts (e.g., Hofstede, 1980), or individual differences (e.g., Triandis, Leung, Villareal, & Clack, 1985). Based largely in social psychology, another perspective is emerging in which collectivism is viewed as a group norm within a team. The issue of collectivistic group norms within teams has yet to be examined in relation to team effectiveness outcomes, and may help to explain phenomena that have yet to be fully explained by cultural contexts or individual differences. In a longitudinal study of 60 self-managing teams performing a human resources management simulation, collectivistic group norms was positively associated with collective efficacy and team performance after controlling for the individual difference measure of psychological collectivism. Although psychological collectivism was positively associated with collectivistic group norms, only the two psychological collectivism sub-dimensions of concern and norm acceptance were positively associated with collectivistic group norms while no associations were found between collectivistic group norms and the remaining three sub-dimensions of preference, reliance, and goal priority. Collective efficacy fully mediated the association between collectivistic group norms and team performance. Collectivistic group norm sharedness moderated the associations between collectivistic group norms and collective efficacy, and collectivistic group norms and team performance. This study is among the first to introduce collectivistic group norms to the organizational behaviour literature and to use collectivistic group norm sharedness to account for unique variance in collective efficacy and team performance.</p> / Thesis / Doctor of Philosophy (PhD)

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Patients who self-harm reported negative staff attitudes towards them on presentation to an Emergency Department (ED). The present research aims to explore staff attitudes and behaviours (own and perception of others’) and the impact of this on behaviour, barriers and facilitators of effective treatment, and team identification and norms. Ten staff members from one ED were interviewed, representing all major professional groups working non-therapeutically in the ED. A thematic framework analysis was applied and cross-referenced with another researcher and participants for validation. Analysis identified the following themes: Beliefs about self-harm, attitudes and behaviours, influences on behaviour, and identity, culture and role; related through an overarching theme of balancing difference and diversity. Evidence of PI was found, although interviewees were able to accurately recognise a mixture of beliefs and attitudes in both themselves and others. Influences on behaviour and identity were important in gaining a contextual perspective, and the concept of a ‘fluid team’, relating to patient needs, was highlighted. Results suggest that exposure of the phenomenon of PI may be useful, in conjunction with training to minimise feelings of failure/frustration. This could increase understanding and improve patient care; however, further research is required prior to this. Team stability must, however, be considered. Limitations included restricted participation across one ED and a powerful advocate for mental health patients. Although this is positive for the department, it may set it apart from others.

Humor har visat sig ha många positiva effekter för individers hälsa och kan även ge positiv utdelning i arbetet. Den har nämligen visat sig bidra till ökad produktivitet och kreativitet i arbetslivet, därför kan man anta att det från företagens sida kan finnas ett intresse av att undersöka humor i arbetet närmare då det kan ge bättre utdelning från de anställda. Tidigare forskning om humor i arbetslivet riktar sig främst till anställda inom olika serviceyrken samt vård- och omsorg. Av den här anledningen beslutade vi oss för att göra en kvalitativ studie på en arbetsplats inom offentlig sektor och undersöka mer om hur individer upplever och eventuellt använder sig av humor på arbetet. Vår förhoppning är att det kan bli ytterligare ett forskningsbidrag till hur organisationer och HR-avdelningar bör förhålla sig till humor eftersom den kan bidra till mer glada och produktiva anställda. Vi har till en början redogjort för tidigare teorier kring ämnet humor och visat hur forskningen utvecklats genom åren. Det görs även en genomgång av begrepp som ofta används i samma mening som humor, till exempel skratt och skämt. Efter att ha sammanställt flera forskares definitioner så kunde vi till slut göra en egen definition på vad vi kallar positiv humor. Eftersom upplevelser av humor är individuella har vi utgått från ett subjektivt synsätt som låter intervjupersonerna själva avgöra vad humor är för dem. I intervjuerna har vi fokuserat på individernas upplevelser av humor på arbetet samt hur de påverkas, vi upplever att fenomenet inte har undersökts genom det perspektivet i någon större utsträckning tidigare. Resultatet i undersökningen visar att humor används flitigt och är uppskattat på arbetsplatsen. Medarbetarna upplevde att humor fyllde viktiga funktioner vad gäller skapandet av relationer samt som en hjälp att hantera svåra situationer i arbetet. Intervjupersonerna beskrev även positiva effekter både vad gäller hälsa men också arbetsprestationen. Humor visade sig vara en viktig ingrediens för intervjupersonerna som inte kunde tänka sig att vara utan den på sitt arbete.

Sun protective attitudes and intentions were investigated in 2 experiments and 1 field study. Participants in the first experiment were female Caucasian university students between the ages of 17 and 35 years (N = 102). A 2 x 2 experimental design manipulated message frame and the normative context and measured the level of identification with the ingroup (university students) to examine intentions to engage in sun protective behaviour within the next fortnight and within the next month. To manipulate levels of ingroup normative support, participants studied bar graphs and testimonial statements showing ostensible information on the percentage of recreational sportswomen engaging in sun-protective behaviours in comparison to non-sporting women. To manipulate the message frame, messages were presented in either a gain or loss frame format. Regression analyses revealed significant effects for prior attitudes towards engaging in sun-protective behaviour in the next fortnight and also in the next month. Contrary to expectations, no interactive effects involving norms were found in the prediction of intentions. The lack of significant results were attributed to the unsuitability of the sample population (university students) in relation to sun-protective behaviours. To test third person perceptions, two measures of perceptions of influence were assessed. The first measure assessed perceptions of how much the target groups would be affected by the sun-protective advertisement and the second assessed perceptions of how much target groups would engage in regular sun-protective behaviour after reading the sun-protective advertisement. Results of the repeated measures mixed ANOVAS revealed reversed third person perceptions between self and other when participants were exposed to a supportive ingroup norms and a Sun-protective attitudes and behaviours vi classic third person effect when participants were exposed to a non-supportive ingroup norm. Similar patterns of results were found for perceptions between ingroup and outgroup members. It was concluded from study one that the manipulations due to ingroup norms may not have been effective for a sample of participants whose personal relevance for sun-protective behaviour was not strong. In study 2, sun protective attitudes, intentions and behaviour at a 2-week follow-up were investigated in an experimental study using a population more likely to engage in decision-making in relation to the target behaviour; Caucasian sportswomen between the ages of 17 and 35 years (N = 101). The 2 x 2 experimental design manipulated the normative context and image norms and measured the level of identification with ingroup (young recreational sportswomen). Ingroup norms were manipulated in a similar manner to study 1. Image norms were manipulated through the inclusion of a colour photograph featuring a sportswoman whose skin tone had been manipulated via a computer imaging program (Photoshop 6.0) to appear either pale or tanned. Regression analyses revealed a significant 2-way interaction for ingroup norm x identification on intentions. When decomposed, the interaction showed that participants who identified strongly with their ingroup had stronger intentions to engage in sun-protective behaviour in the next fortnight when exposed to a supportive ingroup norm. The findings lend support to the impact of social influence on intentions to engage in sun-protective behaviours. A trend was also revealed for the 2-way interaction for group norms x image norms on attitudes towards engaging in sun-protective behaviour in the next fortnight. The trend suggested that participants exposed to a pale image norm had more positive attitudes towards engaging in sun-protective behaviour when exposed to a supportive group norm in comparison to those exposed to a non-supportive group norm. Sun-protective attitudes and behaviours vii Thus, study 2 provided support for the interactive effects of ingroup norms and identification on intentions to engage in sun-protective behaviours suggesting that group norms, conceptualised from a SIT/SCT perspective, may be important in the sun-protective decision-making process. Study 2 also provided some support for the interactive effects of ingroup norm and image norms on attitudes towards engaging in sun-protective behaviours, highlighting the importance of investigating the effects of social influence factors in young sportswomen's sun-protective decision making processes. In study 3, participants were Caucasian women between the ages of 17 and 35 years (N = 123) who were visitors to beaches on the Sunshine Coast, Queensland, Australia. A model based on the theory of planned behaviour (Ajzen, 1991) was developed incorporating additional normative factors (i.e., image norms, group norms and personal norms). The revised TPB model was then compared to two models previously tested in the context of health behaviours. The first comparative model was based on Jackson and Aiken's (2000) psychosocial model of sunprotection and, the second model was based on Gibbons, Gerrard, Blanton and Russell's (1998) prototype/willingness model. The models were examined using the EQS structural equation modelling program which revealed that the TPB-based model provided the most parsimonious fit to the data. The results support the inclusion of different sources of social influence (i.e., group norms and personal norms) in a TPB-based predictive model for sun-protective intentions and behaviours. Results revealed it is important to consider the impact of group norms, from a SIT/SCT perspective, on young women's sun-protective decision-making processes. Results also showed that it is important to consider the impact of young women's personal norms (i.e., internal moral rules and expectations about their own Sun-protective attitudes and behaviours viii behaviour) in the sun-protective decision-making process. Overall, the findings of the program of research suggested that it was specific referent norms that were important in the sun-protective decision-making process rather than more broad and general societal norms. Overall, the program of studies established the important role of social influence factors in young women's sun-protective decision making processes. The program of studies highlighted important theoretical and practical contributions that can aid in the development and implementation of more effective sun-protection messages to motivate young women to engage in sun-protective behaviours. The current program of research adds to the field of research by providing a comparison of the impact of various sources of social influence on attitudes and intentions to engage in sun-protective behaviour. The current research also empirically elucidates the core dimensions, mechanisms and relationships underlying the formation of sunprotective attitudes, intentions and behaviours.

Traditionally, it has been the cognitive-developmental approach that has dominated moral judgment research. Specifically, it has been Kohlberg’s theory of moral development (1969, 1986) that has provided the theoretical framework for much of the research in the field. According to the Kohlbergian perspective, individuals are rational agents who engage in conscious deliberation in order to reach a moral judgment or decision. In contrast to this, the social intuitionist model of moral judgment (Haidt, 2001; Haidt & Bjorklund, 2007) proposes that it is the individual’s immediate affective reactions to events are the overriding cause of moral judgment. In addition to this, the model proposes that the social context is an equally important determinant of moral judgment. Emergent group norms are said to directly shape the moral judgments of the individual, with the moral judgments of friends, allies and acquaintances having a direct bearing on the moral judgments one makes, even those made and held privately. In the current thesis, the impact of social persuasion - group norms, audience, and social identity - on moral judgment was investigated, using the methods and meta-theoretical framework of the social identity approach. In Studies 1 (N = 98) and 2 (N = 60) the influence of group norms and level of identification with the reference group on participants’ moral evaluations was assessed. The results of these studies revealed that participants’ evaluation of the target issue (the sex selection of children) was not influenced by the group norms to which they were exposed. In both studies, the interaction between norm and identification was also found to be non-significant. Under investigation in Studies 3, 4, and 5 was the impact of normative influence on participants’ moral evaluations. In Study 3 (N = 186) the impact of group norms, level of identification, and audience expectation on participants’ moral evaluations of morally-tinged scenarios and issues were assessed. Those exposed to a norm portraying the reference group as judgmental tended to be harsher in their evaluations than those exposed to a non-judgmental norm, but the effect was weak and inconsistent. Contrary to expectation, identification and audience were not found to interact with the norm manipulation. Study 4 (N = 93) focused exclusively on the impact of audience expectation on participants’ moral evaluation. Participants evaluated a number of morally-tinged scenarios either alone, under the expectation that their responses would be visible to an audience (with either the opportunity to justify their evaluations, or not), or under the pretext of being connected to a lie-detector. Contrary to expectation, no significant difference in participants’ moral evaluations was found across the four audience conditions. To discount the possibility that the lack of normative influence on moral evaluation obtained in Study 4 was due to methodological limitation (i.e., the audience category was too broad), the selection of participants and the choice of audience were modified for Study 5 (N = 54). In Study 5, Christian students were required to make their moral evaluations under the expectation that their responses would be made visible to either a Christian or student audience. Contrary to expectation, only a subtle effect of audience was found in relation to both the morally tinged issues and the morally tinged scenarios. Participants in the Christian audience condition were found to evaluate only a small number of the issues (3 of 10), and only one of the four scenarios more negatively than those in the student audience condition. In Studies 6 and 7 the impact of social identity factors on participants’ moral evaluations was investigated. In Study 6 (N = 45), the extent to which participants’ moral evaluation were influenced by their social identity was assessed. In this study, participants had either their Christian identity or their student identity made salient when making their evaluations. No difference in participants’ moral evaluations was found between the Christian identity and student identity salience conditions. In Study 7 (N = 68), the extent to which participants’ political identity influenced their moral evaluation of government policy was assessed. Participants (who were either Australian Labor Party supporters or Australian Liberal Party supporters) were led to believe that the policies had been proposed by either the Australian Labor Party or the Australian Liberal Party. It was found that participants’ political affiliation contributed to their moral evaluation of the presented policies. Overall, the current program of studies provides a first step toward understanding the impact that group norms, audience, and social identity factors have on the evaluation component of moral judgment. It suggests that morality is complex, and that moral judgments may be amenable to social influence, albeit weakly. Theoretical and practical implications for this research are discussed with reference to social identity theory and the broader literature on moral psychology.

Traditionally, it has been the cognitive-developmental approach that has dominated moral judgment research. Specifically, it has been Kohlberg’s theory of moral development (1969, 1986) that has provided the theoretical framework for much of the research in the field. According to the Kohlbergian perspective, individuals are rational agents who engage in conscious deliberation in order to reach a moral judgment or decision. In contrast to this, the social intuitionist model of moral judgment (Haidt, 2001; Haidt & Bjorklund, 2007) proposes that it is the individual’s immediate affective reactions to events are the overriding cause of moral judgment. In addition to this, the model proposes that the social context is an equally important determinant of moral judgment. Emergent group norms are said to directly shape the moral judgments of the individual, with the moral judgments of friends, allies and acquaintances having a direct bearing on the moral judgments one makes, even those made and held privately. In the current thesis, the impact of social persuasion - group norms, audience, and social identity - on moral judgment was investigated, using the methods and meta-theoretical framework of the social identity approach. In Studies 1 (N = 98) and 2 (N = 60) the influence of group norms and level of identification with the reference group on participants’ moral evaluations was assessed. The results of these studies revealed that participants’ evaluation of the target issue (the sex selection of children) was not influenced by the group norms to which they were exposed. In both studies, the interaction between norm and identification was also found to be non-significant. Under investigation in Studies 3, 4, and 5 was the impact of normative influence on participants’ moral evaluations. In Study 3 (N = 186) the impact of group norms, level of identification, and audience expectation on participants’ moral evaluations of morally-tinged scenarios and issues were assessed. Those exposed to a norm portraying the reference group as judgmental tended to be harsher in their evaluations than those exposed to a non-judgmental norm, but the effect was weak and inconsistent. Contrary to expectation, identification and audience were not found to interact with the norm manipulation. Study 4 (N = 93) focused exclusively on the impact of audience expectation on participants’ moral evaluation. Participants evaluated a number of morally-tinged scenarios either alone, under the expectation that their responses would be visible to an audience (with either the opportunity to justify their evaluations, or not), or under the pretext of being connected to a lie-detector. Contrary to expectation, no significant difference in participants’ moral evaluations was found across the four audience conditions. To discount the possibility that the lack of normative influence on moral evaluation obtained in Study 4 was due to methodological limitation (i.e., the audience category was too broad), the selection of participants and the choice of audience were modified for Study 5 (N = 54). In Study 5, Christian students were required to make their moral evaluations under the expectation that their responses would be made visible to either a Christian or student audience. Contrary to expectation, only a subtle effect of audience was found in relation to both the morally tinged issues and the morally tinged scenarios. Participants in the Christian audience condition were found to evaluate only a small number of the issues (3 of 10), and only one of the four scenarios more negatively than those in the student audience condition. In Studies 6 and 7 the impact of social identity factors on participants’ moral evaluations was investigated. In Study 6 (N = 45), the extent to which participants’ moral evaluation were influenced by their social identity was assessed. In this study, participants had either their Christian identity or their student identity made salient when making their evaluations. No difference in participants’ moral evaluations was found between the Christian identity and student identity salience conditions. In Study 7 (N = 68), the extent to which participants’ political identity influenced their moral evaluation of government policy was assessed. Participants (who were either Australian Labor Party supporters or Australian Liberal Party supporters) were led to believe that the policies had been proposed by either the Australian Labor Party or the Australian Liberal Party. It was found that participants’ political affiliation contributed to their moral evaluation of the presented policies. Overall, the current program of studies provides a first step toward understanding the impact that group norms, audience, and social identity factors have on the evaluation component of moral judgment. It suggests that morality is complex, and that moral judgments may be amenable to social influence, albeit weakly. Theoretical and practical implications for this research are discussed with reference to social identity theory and the broader literature on moral psychology.

Traditionally, it has been the cognitive-developmental approach that has dominated moral judgment research. Specifically, it has been Kohlberg’s theory of moral development (1969, 1986) that has provided the theoretical framework for much of the research in the field. According to the Kohlbergian perspective, individuals are rational agents who engage in conscious deliberation in order to reach a moral judgment or decision. In contrast to this, the social intuitionist model of moral judgment (Haidt, 2001; Haidt & Bjorklund, 2007) proposes that it is the individual’s immediate affective reactions to events are the overriding cause of moral judgment. In addition to this, the model proposes that the social context is an equally important determinant of moral judgment. Emergent group norms are said to directly shape the moral judgments of the individual, with the moral judgments of friends, allies and acquaintances having a direct bearing on the moral judgments one makes, even those made and held privately. In the current thesis, the impact of social persuasion - group norms, audience, and social identity - on moral judgment was investigated, using the methods and meta-theoretical framework of the social identity approach. In Studies 1 (N = 98) and 2 (N = 60) the influence of group norms and level of identification with the reference group on participants’ moral evaluations was assessed. The results of these studies revealed that participants’ evaluation of the target issue (the sex selection of children) was not influenced by the group norms to which they were exposed. In both studies, the interaction between norm and identification was also found to be non-significant. Under investigation in Studies 3, 4, and 5 was the impact of normative influence on participants’ moral evaluations. In Study 3 (N = 186) the impact of group norms, level of identification, and audience expectation on participants’ moral evaluations of morally-tinged scenarios and issues were assessed. Those exposed to a norm portraying the reference group as judgmental tended to be harsher in their evaluations than those exposed to a non-judgmental norm, but the effect was weak and inconsistent. Contrary to expectation, identification and audience were not found to interact with the norm manipulation. Study 4 (N = 93) focused exclusively on the impact of audience expectation on participants’ moral evaluation. Participants evaluated a number of morally-tinged scenarios either alone, under the expectation that their responses would be visible to an audience (with either the opportunity to justify their evaluations, or not), or under the pretext of being connected to a lie-detector. Contrary to expectation, no significant difference in participants’ moral evaluations was found across the four audience conditions. To discount the possibility that the lack of normative influence on moral evaluation obtained in Study 4 was due to methodological limitation (i.e., the audience category was too broad), the selection of participants and the choice of audience were modified for Study 5 (N = 54). In Study 5, Christian students were required to make their moral evaluations under the expectation that their responses would be made visible to either a Christian or student audience. Contrary to expectation, only a subtle effect of audience was found in relation to both the morally tinged issues and the morally tinged scenarios. Participants in the Christian audience condition were found to evaluate only a small number of the issues (3 of 10), and only one of the four scenarios more negatively than those in the student audience condition. In Studies 6 and 7 the impact of social identity factors on participants’ moral evaluations was investigated. In Study 6 (N = 45), the extent to which participants’ moral evaluation were influenced by their social identity was assessed. In this study, participants had either their Christian identity or their student identity made salient when making their evaluations. No difference in participants’ moral evaluations was found between the Christian identity and student identity salience conditions. In Study 7 (N = 68), the extent to which participants’ political identity influenced their moral evaluation of government policy was assessed. Participants (who were either Australian Labor Party supporters or Australian Liberal Party supporters) were led to believe that the policies had been proposed by either the Australian Labor Party or the Australian Liberal Party. It was found that participants’ political affiliation contributed to their moral evaluation of the presented policies. Overall, the current program of studies provides a first step toward understanding the impact that group norms, audience, and social identity factors have on the evaluation component of moral judgment. It suggests that morality is complex, and that moral judgments may be amenable to social influence, albeit weakly. Theoretical and practical implications for this research are discussed with reference to social identity theory and the broader literature on moral psychology.

Traditionally, it has been the cognitive-developmental approach that has dominated moral judgment research. Specifically, it has been Kohlberg’s theory of moral development (1969, 1986) that has provided the theoretical framework for much of the research in the field. According to the Kohlbergian perspective, individuals are rational agents who engage in conscious deliberation in order to reach a moral judgment or decision. In contrast to this, the social intuitionist model of moral judgment (Haidt, 2001; Haidt & Bjorklund, 2007) proposes that it is the individual’s immediate affective reactions to events are the overriding cause of moral judgment. In addition to this, the model proposes that the social context is an equally important determinant of moral judgment. Emergent group norms are said to directly shape the moral judgments of the individual, with the moral judgments of friends, allies and acquaintances having a direct bearing on the moral judgments one makes, even those made and held privately. In the current thesis, the impact of social persuasion - group norms, audience, and social identity - on moral judgment was investigated, using the methods and meta-theoretical framework of the social identity approach. In Studies 1 (N = 98) and 2 (N = 60) the influence of group norms and level of identification with the reference group on participants’ moral evaluations was assessed. The results of these studies revealed that participants’ evaluation of the target issue (the sex selection of children) was not influenced by the group norms to which they were exposed. In both studies, the interaction between norm and identification was also found to be non-significant. Under investigation in Studies 3, 4, and 5 was the impact of normative influence on participants’ moral evaluations. In Study 3 (N = 186) the impact of group norms, level of identification, and audience expectation on participants’ moral evaluations of morally-tinged scenarios and issues were assessed. Those exposed to a norm portraying the reference group as judgmental tended to be harsher in their evaluations than those exposed to a non-judgmental norm, but the effect was weak and inconsistent. Contrary to expectation, identification and audience were not found to interact with the norm manipulation. Study 4 (N = 93) focused exclusively on the impact of audience expectation on participants’ moral evaluation. Participants evaluated a number of morally-tinged scenarios either alone, under the expectation that their responses would be visible to an audience (with either the opportunity to justify their evaluations, or not), or under the pretext of being connected to a lie-detector. Contrary to expectation, no significant difference in participants’ moral evaluations was found across the four audience conditions. To discount the possibility that the lack of normative influence on moral evaluation obtained in Study 4 was due to methodological limitation (i.e., the audience category was too broad), the selection of participants and the choice of audience were modified for Study 5 (N = 54). In Study 5, Christian students were required to make their moral evaluations under the expectation that their responses would be made visible to either a Christian or student audience. Contrary to expectation, only a subtle effect of audience was found in relation to both the morally tinged issues and the morally tinged scenarios. Participants in the Christian audience condition were found to evaluate only a small number of the issues (3 of 10), and only one of the four scenarios more negatively than those in the student audience condition. In Studies 6 and 7 the impact of social identity factors on participants’ moral evaluations was investigated. In Study 6 (N = 45), the extent to which participants’ moral evaluation were influenced by their social identity was assessed. In this study, participants had either their Christian identity or their student identity made salient when making their evaluations. No difference in participants’ moral evaluations was found between the Christian identity and student identity salience conditions. In Study 7 (N = 68), the extent to which participants’ political identity influenced their moral evaluation of government policy was assessed. Participants (who were either Australian Labor Party supporters or Australian Liberal Party supporters) were led to believe that the policies had been proposed by either the Australian Labor Party or the Australian Liberal Party. It was found that participants’ political affiliation contributed to their moral evaluation of the presented policies. Overall, the current program of studies provides a first step toward understanding the impact that group norms, audience, and social identity factors have on the evaluation component of moral judgment. It suggests that morality is complex, and that moral judgments may be amenable to social influence, albeit weakly. Theoretical and practical implications for this research are discussed with reference to social identity theory and the broader literature on moral psychology.

Traditionally, it has been the cognitive-developmental approach that has dominated moral judgment research. Specifically, it has been Kohlberg’s theory of moral development (1969, 1986) that has provided the theoretical framework for much of the research in the field. According to the Kohlbergian perspective, individuals are rational agents who engage in conscious deliberation in order to reach a moral judgment or decision. In contrast to this, the social intuitionist model of moral judgment (Haidt, 2001; Haidt & Bjorklund, 2007) proposes that it is the individual’s immediate affective reactions to events are the overriding cause of moral judgment. In addition to this, the model proposes that the social context is an equally important determinant of moral judgment. Emergent group norms are said to directly shape the moral judgments of the individual, with the moral judgments of friends, allies and acquaintances having a direct bearing on the moral judgments one makes, even those made and held privately. In the current thesis, the impact of social persuasion - group norms, audience, and social identity - on moral judgment was investigated, using the methods and meta-theoretical framework of the social identity approach. In Studies 1 (N = 98) and 2 (N = 60) the influence of group norms and level of identification with the reference group on participants’ moral evaluations was assessed. The results of these studies revealed that participants’ evaluation of the target issue (the sex selection of children) was not influenced by the group norms to which they were exposed. In both studies, the interaction between norm and identification was also found to be non-significant. Under investigation in Studies 3, 4, and 5 was the impact of normative influence on participants’ moral evaluations. In Study 3 (N = 186) the impact of group norms, level of identification, and audience expectation on participants’ moral evaluations of morally-tinged scenarios and issues were assessed. Those exposed to a norm portraying the reference group as judgmental tended to be harsher in their evaluations than those exposed to a non-judgmental norm, but the effect was weak and inconsistent. Contrary to expectation, identification and audience were not found to interact with the norm manipulation. Study 4 (N = 93) focused exclusively on the impact of audience expectation on participants’ moral evaluation. Participants evaluated a number of morally-tinged scenarios either alone, under the expectation that their responses would be visible to an audience (with either the opportunity to justify their evaluations, or not), or under the pretext of being connected to a lie-detector. Contrary to expectation, no significant difference in participants’ moral evaluations was found across the four audience conditions. To discount the possibility that the lack of normative influence on moral evaluation obtained in Study 4 was due to methodological limitation (i.e., the audience category was too broad), the selection of participants and the choice of audience were modified for Study 5 (N = 54). In Study 5, Christian students were required to make their moral evaluations under the expectation that their responses would be made visible to either a Christian or student audience. Contrary to expectation, only a subtle effect of audience was found in relation to both the morally tinged issues and the morally tinged scenarios. Participants in the Christian audience condition were found to evaluate only a small number of the issues (3 of 10), and only one of the four scenarios more negatively than those in the student audience condition. In Studies 6 and 7 the impact of social identity factors on participants’ moral evaluations was investigated. In Study 6 (N = 45), the extent to which participants’ moral evaluation were influenced by their social identity was assessed. In this study, participants had either their Christian identity or their student identity made salient when making their evaluations. No difference in participants’ moral evaluations was found between the Christian identity and student identity salience conditions. In Study 7 (N = 68), the extent to which participants’ political identity influenced their moral evaluation of government policy was assessed. Participants (who were either Australian Labor Party supporters or Australian Liberal Party supporters) were led to believe that the policies had been proposed by either the Australian Labor Party or the Australian Liberal Party. It was found that participants’ political affiliation contributed to their moral evaluation of the presented policies. Overall, the current program of studies provides a first step toward understanding the impact that group norms, audience, and social identity factors have on the evaluation component of moral judgment. It suggests that morality is complex, and that moral judgments may be amenable to social influence, albeit weakly. Theoretical and practical implications for this research are discussed with reference to social identity theory and the broader literature on moral psychology.