La presente tesis analiza los factores que influyeron en la disminución de importaciones de cocinas a gas en los años 2014 y 2015. El primer capítulo brinda información y definiciones de los procesos de importaciones y de la industria de electrodomésticos, se describe como están definidos los productos y cómo están agrupados, por ejemplo: línea blanca, línea marrón. Por otro lado, se explica el panorama mundial del sector de electrodomésticos, el panorama regional de la industria (Latinoamérica) y el panorama nacional de la industria de electrodomésticos; finalmente se analiza los factores planteados para la investigación, los cuales son: nivel de consumo y demanda, producción (principal proveedor), competencia nacional y el boom inmobiliario. En el segundo capítulo, se desarrolla la metodología de investigación de orientación cualitativa, del tipo descriptiva, por la cual, podremos explicar y validar nuestra hipótesis, utilizando herramientas como entrevistas semiestructurada, realizadas a los tres segmentos o grupos de interés identificados: importadores, productores nacionales y principales comercializadores de cocinas. También, se detallarán el proceso de recolección y clasificación de datos. En el tercer capítulo, se analizan los datos recolectados que nos llevaron a obtener los resultados por segmento y categoría. En el cuarto capítulo, se desarrollan los resultados de las entrevistas y la discusión de resultados por segmento y categoría, para identificar los factores que influyeron para la disminución de importaciones de cocinas a gas en los años 2014 y 2015, incluyendo los hallazgos, barreras y brechas de investigación, y, por último, se detalla las conclusiones y recomendaciones. / This thesis reviews the factors that influenced the decrease of gas cookers imports during 2014 and 2015. The first chapter provides the information and definitions of the home appliances industry and the importing processes, it depicts the definition of the products and how they are classified, for instance: white goods and brown goods. On the other hand, it explains the global outlook, the regional outlook (Latin America) and the national outlook of the home appliances industry; finally, it analyzes the factors proposed for investigation: the level of consumption and demand, manufacturing (main supplier), national competition and the real estate boom. The second chapter develops the quality research methodology, descriptive in nature, which will be used to explain and validate the hypothesis, by ways of semi structured interviews performed in the three identified segments or groups of interest: importers, domestic manufacturers and main retailers. The process of data collection and classification will also be detailed in this chapter. The third chapter analyzes the collected data, which led to the segment and category results. The fourth chapter builds on the outcome of the interviews and the debate of the segment and category results in order to identify the factors that influenced the decrease of gas cookers imports during 2014 and 2015, including the findings, obstacles and gaps during the research; and lastly, this chapter elaborates on the conclusions and recommendations. / Tesis

Thesis (Ph.D.)--Massachusetts Institute of Technology, Dept. of Economics, 1982. / This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections. / MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY / Vita. / Bibliography: p. 325-332. / by Jeffrey Alan Dubin. / Ph.D.

自1990年台商陳貴州先生之父親即已故董事長陳伴助先生，早期於馬來西亞投資第一家台灣商製造業「鴻如工業公司」，工廠設立於馬來西亞當地從事塑膠射出、模組、生產等相關的產品製造產業。1996年台商陳貴州先生獨資創立馬來西亞第二家台灣貿易商公司『TAIHOYO SDN.BHD.台灣桂洲(馬來西亞)企業有限公司』。 TAIHOYO創立初期為台灣品牌嬰幼兒用品的馬來西亞區域代理商，而TAIHOYO的行銷策略逐漸轉型成自有品牌的營運模式。2009年5月引進台灣的『TAIHOYO PaPa Go V-BOT智慧型吸塵器』到馬來西亞成為總代理，其供應廠商為台灣松騰實業有限公司。在TAIHOYO因應當地市場策略營運之下，目前營業額己經超過6,000台的銷售佳績，目前銷售通路擴展至馬來西亞各大百貨公司、大型3C電器百貨、國際傳銷商企業等。並且以TAIHOYO自有品牌直接在馬來西亞之中高階家庭市場經營進口銷售，品牌銷售業績也逐年上升。 而論文研究計畫將對個人服務企業-台商TAIHOYO桂洲(馬來西亞)企業有限公司的的『TAIHOYO PaPa Go V-BOT智慧型吸塵器』進行實務個案探討，並合併質化的分析研究，取材自交換的對象與客觀的角度來探討TAIHOYO配合的通路商與製造商進行市場經驗的訪談，根據國立政治大學商學院國際經濟與貿易學系教授-邱志聖(2010)提出的策略行銷4C分析，輔以理論與架構應用，予以逐項分析比較及歸納。 因此，本論文研究目的在於解析目前TAIHOYO馬來西亞中高階家庭市場的核心競爭能力，思考未來要如何因國際市場變動及維持長期的競爭優勢而積極邁進。TAIHOYO經營理念本著提供顧客最便利的生活方針「For Easy Life」為目標，並且朝向建立國際精品品牌的經營目標前進。 / Since 1990, Mr. Chen Ban-Zhu who is Mr. Chen Gui-Zou’s father invested 「Hong Road SDN. BHD」 in Malaysia, The company is specialized in plastic injection related manufacture.『TAIHOYO SDN.BHD.』 was established by Mr. Chen Gui-Zou in 1996. The business of TAIHOYO was defined for Taiwanese baby product agency in Malaysian region in early stage.Then the business model of TAIHOYO was changed to own-brand from 2008.Mr. Chen Gui-Zou introduced “TAIHOYO PaPa Go V-BOT”auto vacuum cleaner with “TAIHOYO” trademark to Malaysia in May, 2009.” TAIHOYO PaPa Go V-BOT”was successful into Mid & high classic household appliance market.There are over 6000 sets sales until now and several department store、household chain of retail stores for sales channel,The revenue is increasing year by year. The thesis will be focus on The “TAIHOYO PaPa Go V-BOT Smart Vacuum Cleaner" of my services company - Taiwan TAIHOYO Guizhou (Malaysia) Enterprise Co., Ltd. by case studies, combined qualitative analysis, interview with the distributors and manufacturers for market experience, those analysis of each item supplemented by the "4C Strategic Marketing Analysis" theory of professor Jyh-Shen Chiou in college of commerce, NCCU (2010) The purpose of this thesis is to resolve the current TAIHOYO competitiveness of high & Mid-end consumer market in Malaysia, how the company act immediately by international market change and how to maintain a competitive advantage. So TAIHOYO business philosophy is to provide customers the most convenient life "For Easy Life" as the goal and towards the operation of an international boutique brands.

No description available.

<p>This dissertation explores the quotidian experience of economic development by studying both the material realities and discursive worlds of 1960s Argentina. I reveal the gendered relationship between economic development and an expanding consumer culture by analyzing the use, circulation, and meanings attributed to household appliances by journalists and public intellectuals. In the late 1950s, many economists, politicians, and intellectuals fervently believed they had found an economic model -- developmentalism -- that would finally provide the means of raising Argentines' standard of living and make the Argentine economy as robust as those of the United States and Northern European countries. Household appliances played a key role because they achieved both those goals, (supposedly) improving women's lives in the process by in part facilitating their increased participation in the workforce. Developmentalists believed their economic model to exist independently of ideology and cultural influences, but their model encountered cultural realities that limited its success. Consumerism--the way through which Argentines interacted with development--and its effects on family and gender relationships complicated the process. Both supporters and critics of developmentalism attacked women's roles as consumers to articulate many of their protestations against changes in women's status and to express anxieties about seemingly unrelated social and cultural changes. I argue that through the course of the 1960s the discussion about consumerism increasingly became a way through which different groups offered distinct visions of how "Argentine society" ought to be transformed.</p><p>This study draws on a broad array of written and oral sources. To trace the connection between economic development and consumer society, I interweave an analysis of economic and infrastructural data - such as production statistics or the availability of gas, water - with a study of socio-cultural discourses found in a wide variety of magazines, essays, films, and interviews. I juxtapose these sources in unusual ways to demonstrate two things. First, the cross-referencing of disparate sources to reveals a fuller, more complete picture of economic development and its effects--transcending macro-structural phenomenon to offer a view of quotidian change. And, two, this more complete pictures details how a narrative of hope and idealism evolved into one of anxiety and vitriol as the decade progressed.</p> / Dissertation

Thesis (M.F.A.)--Rochester Institute of Technology, 1989. / Includes bibliographical references (leaves [13-15]).

Thesis (Ph. D.)--University of Wisconsin--Madison, 1985. / Vita. Includes bibliographical references (leaves 268-296).

In this study, three lines of consumer satisfaction/dissatisfaction and complaint behaviour research were integrated, namely the expectancy disconfirmation model (Churchill&Suprenant, 1982; Bearden&Teel, 1983) (satisfaction/dissatisfaction research), Weiner’s (1986) causal dimensions (attribution theory), and Day and Landon’s (1977) taxonomy of complaint behaviour Traditional thinking concerning the disconfirmation of expectations only recognises a direct link from disconfirmation to satisfaction/dissatisfaction. However, evidence suggests that the disconfirmation of expectations acts as an important causal agent for generating attributional processing. In a consumer behaviour context, the performance failure of major household appliances often brings about a causal search. Consumers' affective reactions (generated by their causal attributions and the underlying properties of locus, stability and controllability) and their expectations for future product failure were found to determine their complaint behaviour The unit of analysis for this study was consumers who had recently purchased major household appliances (within the prior four-year period) and who could recall an unsatisfactory experience concerning the performance of such appliance. Attributes for the demographic variables were: gender, age, level of education, level of income and culture. A convenience sampling technique was employed, with 216 respondents having completed a self-administered questionnaire. This study showed that consumers’ complaint behaviour concerning dissatisfactory major household appliances was directed by a combination of functional and symbolic performance failures. A profile of complainers engaging in private versus public complaint action in terms of differences in gender, age and level of education could not be determined. However, respondents’ race and household monthly income were important factors in their complaint behaviour. Relatively fewer formal complaints (i.e. complaints to retailers or manufacturers) were made than one would expect, based on the expressed levels of dissatisfaction. A large number of respondents engaged in a variety of “hidden” or indirect complaint activities such as adverse word-of-mouth marketing, boycotting the retailer and switching brands. The majority of the respondents avoided more formal complaint actions such as contacting a consumer protection organisation/department or writing a letter – activities which would require more effort and inconvenience. Irrespective of respondents' taking complaint action or not, they attributed the causes for product failure to the manufacturer, retailer or some outside agent in the situation. However, they seemed undecided about the stability and controllability dimensions for the causes of product failure in terms of their complaint action. Anger was a significant predictor of negative word-of-mouth. Deciding whether to take action or not appeared to be determined by consumers' perception of the severity of the product problem. Researchers can gain valuable insights into the reasons for consumers’ specific complaint behaviour by looking at the coping strategies (in terms of the related behaviours and cognitions) that consumers employ to reduce the stress caused by product failures. This study clearly has practical implications for manufacturers, retailers and policy makers. / Thesis (PhD (Interior Merchandise Management))--University of Pretoria, 2008. / Consumer Science / unrestricted

The study aimed to explore the determinant factors that influence consumers’ sustainable consumption, or more specifically consumers living in Scandinavia. The study seeked to understand what influences Scandinavian people to purchase a sustainable product based on the Theory of Planned Behavior (TPB) including the attitude, subjective norms, and perceived behavioral control. To conduct a better approach, a case company was involved in the working process, with the help of which, the focus became more specific into fabric and clean care appliances such as dish machines, washing machines and dryers. To provide an exhaustive answer to the research questions, three hypotheses were conducted which were built based on the TPB model.  The study used a quantitative approach where an online survey was made. The survey was shared with people living in the Scandinavian countries Sweden, Norway, Finland, and Denmark, where 291 answers were collected. To analyze all the answers, SPSS statistics was used where each country was individually analyzed.  The results showed that an individual’s attitude and perceived behavioral control have a significant influence on the behavioural intention to perform sustainable consumption in Sweden, Norway, Finland, and Denmark while the subjective norm does not affect the sustainable consumption in Sweden, Norway, and Denmark. Finland was the only country that had an accepted hypothesis on the subjective norm which means that finish people get influenced by the subjective norms.

This project focuses on the design of interfaces that promote sustainable purchases of laundry appliances (washing machines, and dryers) in Scandinavian countries through raising the consumer’s knowledge about the short and long-term value of sustainable products. The research part is accomplished in collaboration with IKEA and three other master students with business and design backgrounds. The project part started with interviewing house owners in Scandinavia who have  laundry appliances in their house to find out the factors affecting their decision while purchasing laundry appliances. The solution was developed by understanding house owners' laundry habits. The idea is done by applying UX design principles to bring the knowledge and information for the user while purchasing laundry appliances through an online platform.