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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Växjö Lakers : Conversation About Co-branding & Brand Identity Redesign / Växjö Lakers Rebranding : Redesign of brand identity

Houssein, Samer January 2016 (has links)
This project is a simulation of the redesign of Växjö Lakers ice hockey club brand identity. A conversation about Co-branding and participatory design to include fans and people in general to take part in designing the brand identity of the club they support. My role as designer is to test, examine and analyse to come up with design methods and tools (Create your own logo website) that will enable fans and everyone to design their own version of the Växjö Lakers identity. In order to connect and create a bridge between club and fans that are willing to take part in such project, this will result of creating designs that would be more relevant to the image of the club that fans imagined.
Co design
participatory design
Co branding
branding
brand identity
rebranding
redesign
graphic design
logotype
sport
facelift
how to design a logo
bygga varumärke
varumärke
logotyp

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