Understanding thickness variation and facies transitions in the mudstone-rich part of the Upper Middle Jurassic (Callovian) Entrada Sandstone depositional system is critical for constraining the paleogeography and evaluating the economic potential of Utah's Entrada Sandstone. Facies of the Entrada Sandstone in south-central Utah are dominated by mudstone-rich intertidal facies that were widespread within the Jurassic seaway. Intertidal deposits interfinger basinward with subtidal ooid-bearing shoals and bars, and landward supratidal sabkha, and erg-margin eolian deposits. Three sections were measured to improve understanding of the lateral and vertical facies transitions. Variations in thickness indicate the rate of developing accommodation space was high along the southwestern shoreline and relatively low along the northeastern shoreline during Callovian time. Although accommodation space was highest in the west, sediment supply from the west kept pace with, and eventually outpaced subsidence. In the east, sediment supply was significant but at one time was outpaced by subsidence, creating a complete range of facies, from subtidal to supratidal deposits. Along this eastern shoreline, erg-margin coastal dunes associated with the larger erg to the east eventually prograded westward. The variation in subsidence, sediment supply, and sediment source makes sequence stratigraphic correlation difficult. Reservoir-quality sandstones are associated with muddy sections of the Entrada Sandstone within the San Rafael Swell. Porosity and permeability of the facies in this area indicate excellent reservoir potential in three of eight facies that were studied. Porosities of these potential reservoirs ranged from 11-22%, with permeabilities ranging from 44-430md. These high quality reservoir facies are surrounded by muddy, low reservoir-quality rocks, creating conditions amenable to the development of stratigraphic hydrocarbon traps. Based on further study and a modern analog at the north of the Gulf of California, Hicks and others' (2010) depositional model for the Entrada Sandstone of south-central Utah has been modified to include newly interpreted facies. This improved depositional model may have predictive power in exploring for stratigraphic and combination traps within the Entrada system of Utah and analogous depositional systems throughout the world.