Denna rapport redovisar utvecklingen av en interaktiv e-bok med Apples program iBooks Author. E-boken, omnämnd som Retail Tour iBook, är avsedd för användande på Apples iPads och har skapats på uppdrag av företaget River Cresco AB för deras kund Nike. Den interaktiva e-boken beställdes av Nike för att användas vid ett återkommande internt möte som behandlar återförsäljningen av Nike-produkter i Stockholm. Utöver programmet iBooks Author har programmen Adobe Photoshop, Adobe Illustrator samt Apple iMovie använts i designprocessen för att skapa Retail Tour iBook. Resultatet av denna rapport är en färdig produkt, en interaktiv e-bok som användes av Nike för första gången i april 2014. / This report describes the process of creating an interactive e-book with Apple’s program “iBooks Author”. The e-book, referenced here as Retail Tour iBook, is intended for use on Apple’s iPad. The Retail Tour iBook was created in service of River Cresco AB for their client Nike. The Retail Tour iBook is intended for use at recurring internal meetings at Nike Sweden, which are attended by international representatives from Nike and concern the retail situation of Nike in Stockholm. In addition to iBooks Author; Adobe Photoshop, Adobe Illustrator, and Apple iMovie were used in the design process of the Retail Tour iBook. The result of this report is the end product, an interactive e-book, which was utilized for the first time by Nike Sweden in April 2014.

Interactive Electronic Books - Traditional Medium in a New Form Diploma thesis "Interactive Electronic Books - Traditional Medium in a New Form" deals with very current form of printed books. It's another step for an electronic book, which has distinct differences in the possible participation in the creation of such media. My thesis defines the terms of electronic books, digital books, and interactive electronic books. It briefly describes the history and development of the book into its interactive form. An important part of this work is the development and history of the Internet, which is inseparable from the development of electronic books. Thanks to the Internet electronic books are available to all users; the development in this area wouldn't be so fast without its existence. The main part of the thesis was a qualitative analysis (the method of depth interviews) which examines young people's interest in interactive electronic books and their opinion about its potential in the future. The main part of the depth interviews was an evaluation of different forms of various genres of electronic books and their possibilities. The conclusion is about the prognosis of interactive electronic books from various points of views.

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