The thesis is of an analytical/interpretative character, focusing on the search for identity in the so-called "Palánek" cycle by Ladislav Ballek. The source texts are Ballek's novel collection Južná pošta (1974) and novels Pomocník (1977) and Agáty (1981). The comparison focuses mainly on the specific approach to national identity. The analytical part aims to grasp the different forms of human identity and to explain their specific nature (national, historic, cultural) with emphasis on the interpretation of specific texts with regard to their broader validity in the context of Slovak literature.

Základní elementy Bushovy doktríny jsou tedy politika preemptivního zásahu, který vychází z práva na sebeobranu a práva jednat unilaterálně, pokud to bude nutné k prosazení amerických zájmů. Stoupenci preemptivních zásahů říkají, že politika odstrašování předpokládá, že potenciální nepřítel je racionální stát, který nezasáhne v případě, kdyby to znamenalo jeho zničení. Tato doktrína vypadá, jako by podporovala přiměřenou reakci na revidovanou koncepci asymetrické války. Vojensky podřadné síly a povstalecká hnutí si tady nárokují právo použít normálně zakázanou taktiku, jako jsou útoky na civilní cíle a další akce zakázané válečných právem za předpokladu, že ty silnější státy jsou jím stále vázány.

This study is about the use of logotherapeutical values as an inspiration for experience program for adolescents with the purpose to integrate them into their identity. The aim of this study is to find common topics of logotherapy and adolescence and their using for the preparation of experience courses. This study begins with a psychological characterisation of adolescence with focus on the indentity described by Erikson as the main theme of this phase. The study further deals with the characteristic of experience education and its practical use, such as dramaturgy, play, motivation and reflection. In the last part, I tried to assess the main common topics of logotherapy and adolescence. I finally used these topics to compose the theme of experience program and the form of the courses with the suggestion of using several games.

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Vít Neznal's MA thesis called The Image and the Word deals with images and words as the two primary means of representation and elaborates on Neznal's bachelor thesis, in which he examined their articulation through the medium of theatre. The author first interprets the nature ? identity of image and representation with regards to general esthetic categories (mimesis, intentional object, simulacrum), and goes on to focus on their specific manifestations within individual artistic domains (painting, photography, film, theatre), basing his analysis on the framework of numerous theoretical concepts (structural-semiotic discourse, the "esthetics of the performative," the "ontological principle," etc.). The author then reflects on the word, while keeping his previous conclusions in mind, mainly within the context of theatre. His central theme is the identity of the image, or representation. This influenced his choice of examples. The analyzed works are mainly connected through an exploration of the limits of representation and through the thematization of their artistic language.

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This thesis deals with identity and brand image Milka. The main objective is to find out the identity and image of the brand Milka and to find out if they correspond each other. The thesis is divided into three chapters. The objective of the first chapter is to explain the term brand, identity and image. The objective of the second chapter is to reveal the identity of the brand Milka. The aim of the last chapter is then expose her image and compare it with identity.

Správa rolí a identit se stává elementární součástí podnikových informačních systémů. Je součástí oboru Identity a Access managementu, který je velmi mladou a dynamicky se rozvíjející tržní oblastí. Tato diplomová práce poskytuje základní přehled o členění této tržní oblasti a zároveň charakterizuje tuto oblast z pohledu obecného přístupu a přístupu na úrovni odvětví. Je zde popsána nabídka několika hlavních hráčů na trhu s důrazem na vhodnost nasazení v českém prostředí. Konkrétně je vybírán vhodný produkt pro nasazení v České správě sociálního zabezpečení, největší finančně správní institucí státní správy ČR. Je zde také popsáno několik faktorů na které by měl být při podobném výběru kladen důraz. Samotný výběr je pouze informativní s účelem dodat aktuální přehled o možnostech řešení, které trh pro danou oblast nabízí. Identity a Access management totiž v České správě sociálního zabezpečení již zaveden byl. O tomto řešení se zmiňuje předposlední kapitola.

The aim of the thesis is to analyze the organizational culture of the company SEAFOOD Ltd. and propose a set of measures which would contribute to strengthening the organizational culture of the company. Before starting the research the theoretical materials were investigated and hypotheses were set. The main theoretical basis in this thesis is the theory of E.H. Schein. During the work there were discussed as positive impacts of the organizational culture, as well as its restrictive side. In this work was also mentioned the issue of connection between the individual characteristics and qualities of the individual and his working career. After carrying out research, which consisted of writing surveys filled by company employees, guided interviews with some managers and observations, the conclusion about the current level, the problems and the strong sides of the organizational culture SEAFOOD Ltd. was made. After the conclusion there was suggested a set of actions which should lead to the strengthening of the organizational culture of the company and contribute to a higher level of identification of the company's employees with SEAFOOD Ltd.

This master's thesis discusses the topic of brands and branding. Firstly, it explores various authors' definitions of the term "brand", its functions and changing role in recent decades. The work further clarifies the difference between the terms "identity" and "image", which are often interchanged. Next topic presented is the concept of Corporate Identity that is mostly used by Czech marketing professionals. For reader's better understanding of the previous parts, Top 100 global brands report is introduced. The following topic defined is the topic of branding, which is subsequently applied on Local Artists SE company, the stores of which are specialised on offering Czech souvenirs and gifts to tourists. The author was working on designing the whole branding concept of the company, which was later used in the project of opening new brand store located in the 5-star InterContinental Hotel in Prague. This master's thesis describes and presents the results of her work.