This study aims to explore ideological profiles in local parties’ electoral manifestos. Through qualitative content analysis, three profiles, redistributive, developmental, and political discontent-oriented are investigated in local parties’ electoral manifestos in the case of Norrbotten. One of the main findings shows that the political discontent-oriented profile occurs to a lesser extent in comparison with the other profiles. Instead, many of the manifestos convey concerns relating to their municipality’s persistence. Local parties in Norrbotten tend to endorse new establishments of companies and industries in their manifestos. When expressing political discontent, the electoral manifestos often focus on distancing themselves from ideology-oriented politics while claiming to be a pragmatic alternative. Some manifesto also expresses the need to prioritize vulnerable groups in the municipality, especially the Sami people, senior citizens, and rural communities within the municipality.