Boom is a hot term referred frequently by the media, which means a character, phenomenon, or an issue that will be discussed extensively as well as attracted by the public. In this article, we will explore the background and cause of the phenomenon of boom by discussing smart phone¡Bnetbook¡B MP3 player and social network service as four case studies and then process the analysis. According to the research, the price of products does not cause information products to boom, nor the best efficiency or the last volume. It is efficiency of the products combined with the design that cause boom; however, it is also depends on the products that will fulfill the demand of consumers or not. One of the characteristic of the phenomenon of boom is that products have to collocate with other application content and service in order to produce the value. Therefore, they all need good internet connection ability an environment that can let the application content rapidly accumulate. The building of open platform will help the accumulation of application content and the improvement of value of products. In addition, suppliers that have higher brand value by consumers will much easily produce the phenomenon of boom because the cost of hardware is higher than that of software or that of service. Nevertheless, this phenomenon does not appear in software or service products, products that appear highly concentrated in industries. Finally, compared other applications, we will find reasons why entertainment-oriented products are more likely to have the phenomenon than others.

Taiwan¡¦s information industry has made significant improvement in the past decades, especially for the electronic information hardware, which stands in a dominant position in the world. Taiwan now is the third largest electronic information hardware region all over the world. As for the traditional industry toward the high-tech information products, Taiwan also has steady foundation in systems integration, information security, and embedded software. Now, almost all the information products are rooted with ICs. From 1970s, every ten years marked a changing point, and, in 1990s, such changing period is reduced to three years. Because of the fast improvement pace, the relevant high-tech industry is positioned in the extremely unstable managing level, in which the replacement incident is on the stage repeatedly. It is well-acknowledged that the value of high-tech products is the application and the acceptance level of software. All hardware equipments are designed under the indicative software. Therefore, numerous information products have been failed in the severe competition. The high ratio of failure, especially the highly risk from new products is said, according to the Products Development and Management Association (PDMA) (US), the average failure rate of information products is 41%, and there is only one successful product in the market in every 6.6 new ideas. Thus, this thesis interviews some related managers to research the reasons of failure in information products development when entering the markets, and make the relevant indicative analysis. Hopefully, this study can be an important reference for enterprises when devoting or applying to information products development. Study Purposes: 1. Research the reason of failure in information products when entering markets. 2. From the meeting with the managers, the ¡§key factors¡¨ of product failure are examined, and then to make analysis as references to avoid failure risks. Combining the interview results, mentioned theory and real cases, the paper has compared in depth and drawn a conclusion that the main reasons to new information products failure consist of the following elements as popularity and development degree of their ambient products (compatibility), control of market changes, competors and failure cost, the ability and technology to develop new products etc.

This diploma thesis is focused on the topic of content marketing for businesses with an emphasis on creation of a content strategy, which is an important anchor in building a relationship with the customer. The first part focuses on the essential theory which was used as a starting point for the development of this paper. In the practical part of this thesis, there was executed a survey, which aimed to identify the online shopping behavior of current and potential customers of VinoPortugal. On the basis of this survey and several additional analyzes, the in-depth content strategy for this company was created. Creation of this strategy was the main goal of this thesis.

This research is concerned with the nature and extent of problems experienced by detectives in the collection, processing and utilisation of crime information for the investigation of crime. The problems gave rise to poor detective performance. The development of information-led policing offers an alternative to the traditional ”reactive” model of investigation of crime. Information-led policing advocates the targeting, gathering, analysis and dissemination of information which is used to inform decisions about the prioritisation of problems and allocation of resources to address the problems (Cope, as quoted by Alison, 2005:93). The purpose of this study is to determine the strengths and weaknesses in the collection, processing and utilisation of crime information at the Rustenburg Detective Service, to find new knowledge that can improve the situation, and to apply the found knowledge to enhance the performance of detectives. / Criminology / M.Tech. (Forensic Investigation)

This research is concerned with the nature and extent of problems experienced by detectives in the collection, processing and utilisation of crime information for the investigation of crime. The problems gave rise to poor detective performance. The development of information-led policing offers an alternative to the traditional ”reactive” model of investigation of crime. Information-led policing advocates the targeting, gathering, analysis and dissemination of information which is used to inform decisions about the prioritisation of problems and allocation of resources to address the problems (Cope, as quoted by Alison, 2005:93). The purpose of this study is to determine the strengths and weaknesses in the collection, processing and utilisation of crime information at the Rustenburg Detective Service, to find new knowledge that can improve the situation, and to apply the found knowledge to enhance the performance of detectives. / Criminology and Security Science / M.Tech. (Forensic Investigation)