Canadian societies have developed a paradoxical relationship with change, where we commend “bold and visionary” leaders and adventurers, yet staunchly resist major change in our own lives. Nonetheless, instances of extensive and pervasive societal change inevitably occur. A notable example of current change is sustainable housing, now appearing in various forms throughout a diverse cross-section of society. This movement is in a period of growth and so there is still much to learn about how concepts of sustainability will take hold, and in terms of understanding who are effecting the changes we are starting to experience. Significantly, housing represents a sector that is directly linked to physical health, happiness, the economy and sustainability. Innovation has been the flash point for progress since the dawn of time. Advancement in thinking moves like a relay hurdler, taking even measured logical steps forward until periodically there is a leap, a movement up and over an obstacle into a new zone before the baton is passed to the next runner. These innovators present a new direction of thought and action, and challenge established procedures and routines. The aim of this thesis is to identify and understand influential sustainable housing innovators in order to determine whether it is possible to support them deliberately. The intended use of the results is to determine practical guidelines for sustainable housing innovators and organizations in hopes of improving their influence in the conventional housing arena. A varied and extensive literature review identifies key characteristics of societal leaders and innovators. Case studies, from North America and the Region of Waterloo focusing on the profiles of innovators from the sustainable housing sector are considered in the context of those characteristics. Primary data collection consisted of interviews and personal observations of several sustainable housing groups. Six key characteristics were found in influential sustainable housing innovators. Four were highlighted in the literature search (i.e. possessing charisma, a goal oriented personality and environmental ethic, and a willingness to share knowledge). Two more were derived from the primary data collection (i.e. community awareness and exceptionally effective collaborators and facilitators an ability to be an effective collaborator/facilitator). Results reveal that sustainable housing innovation may be integrated more effectively into mainstream practice in two ways: one, through education and marketing to reduce resistance from fear of the unknown and two, with the introduction of an intermediary moderator between innovators and official city or government decision makers. This study concludes that there are common key characteristics among influential sustainable housing innovators. Understanding those characteristics that identify such innovative leaders is an important step toward mainstream acceptance of sustainable housing.

Canadian societies have developed a paradoxical relationship with change, where we commend “bold and visionary” leaders and adventurers, yet staunchly resist major change in our own lives. Nonetheless, instances of extensive and pervasive societal change inevitably occur. A notable example of current change is sustainable housing, now appearing in various forms throughout a diverse cross-section of society. This movement is in a period of growth and so there is still much to learn about how concepts of sustainability will take hold, and in terms of understanding who are effecting the changes we are starting to experience. Significantly, housing represents a sector that is directly linked to physical health, happiness, the economy and sustainability. Innovation has been the flash point for progress since the dawn of time. Advancement in thinking moves like a relay hurdler, taking even measured logical steps forward until periodically there is a leap, a movement up and over an obstacle into a new zone before the baton is passed to the next runner. These innovators present a new direction of thought and action, and challenge established procedures and routines. The aim of this thesis is to identify and understand influential sustainable housing innovators in order to determine whether it is possible to support them deliberately. The intended use of the results is to determine practical guidelines for sustainable housing innovators and organizations in hopes of improving their influence in the conventional housing arena. A varied and extensive literature review identifies key characteristics of societal leaders and innovators. Case studies, from North America and the Region of Waterloo focusing on the profiles of innovators from the sustainable housing sector are considered in the context of those characteristics. Primary data collection consisted of interviews and personal observations of several sustainable housing groups. Six key characteristics were found in influential sustainable housing innovators. Four were highlighted in the literature search (i.e. possessing charisma, a goal oriented personality and environmental ethic, and a willingness to share knowledge). Two more were derived from the primary data collection (i.e. community awareness and exceptionally effective collaborators and facilitators an ability to be an effective collaborator/facilitator). Results reveal that sustainable housing innovation may be integrated more effectively into mainstream practice in two ways: one, through education and marketing to reduce resistance from fear of the unknown and two, with the introduction of an intermediary moderator between innovators and official city or government decision makers. This study concludes that there are common key characteristics among influential sustainable housing innovators. Understanding those characteristics that identify such innovative leaders is an important step toward mainstream acceptance of sustainable housing.

Selected aspects of a theory of social change formulated by Everett E. Hagen are related to observation made by the author on an Indian Reservation in western Canada. Field data serve to illustrate a number of propositions derived from Hagen's theory, and furnish a basis tor the discussion of some possible theoretical shortcomings. / Thesis / Master of Arts (MA)

The purpose of this thesis is to find out whether there is a significant opportunity for the use of innovator and early adopter segments in a marketing strategy, with particular emphasis on ambassador and crowdsourcing programs.Recent changes on the consumer market which lead to changing roles of both consumers and brands are described in the first chapter. This chapter also includes a description of both innovator and early adopter segments which is taken from segmentation based on innovation adoption.The second chapter includes information about the two segments obtained from other surveys available on the Czech market.Specific ways of using the two segments within a marketing strategy are described in the third chapter. The practical part of this thesis consists mainly of the analysis of data obtained by my own research. Special emphasis is put on behaviour of innovators and early adopters on social networks and their motivation to participate in ambassador and crowdsourcing programs. This part is followed by a proposal of a specific ambassador program for a technology brand.

Entrepreneurship as playing a important role for economic growth has been discussed by a number of theorists such as Joseph Schumpeter and Israel M. Kirzner. William J. Baumol developed these theories as he considered that all entrepreneurship doesn’t lead to economic growth, some entrepreneurial activities may even lead to stagnation. The distribution of entrepreneurship activities according to Baumol depend on the rules of the game, formal and informal institutions that can be seen as the incentive structure of the economy and their by affecting people’s choice. Previous studies have focused on entrepreneurship as a homogeneous activity but this study tries only to examine the productive entrepreneurship that leads to economic growth. Secondary data used in this study in which 68 countries was examined to study business regulations effect on productive entrepreneurship. The study came to the conclusion that business regulation had a negative impact on productive entrepreneurship as the regression found significant results that administrative requirements, bureaucratic costs and bribes/favoritism had a negative impact on patent applications per capita proxy for productive entrepreneurship.

Kirton's adaption-innovation theory suggests adaptors and innovators have different approaches to decision-making. The relationship between thinking styles in conjunction with decriminalization has not been investigated thoroughly, and this study addressed the relationship based on thinking styles and 6 demographics (race, age, gender, religion, education, and geographical location). The main research question examined whether innovators and adaptors have different attitudes about decriminalization. The hypotheses were tested with: (a) t tests to compare responses, (b) analysis of variance for comparing multiple groups and investigating moderator effects, and (c) correlation tests to determine whether Kirton's adaption-innovation inventory scores are associated with decriminalization attitudes. A correlational research design and 4 research questions were used to understand the relationships utilizing 123 participants. Results found that innovators are more open to the support of drug use and prostitution decriminalization while adaptors perceived danger and social threat of this step. Out of 6 variables analyzed, 3 (age, gender, and religion) significantly moderated the relationships between adaptor and innovator attitudes to decriminalization of prostitution, drug use, and drug possession. Race, education, and geographical location were found to be insignificant factors. The body of work is important, as there is a lack of empirical data on how thinking styles may affect people's perceptions of the legal status of certain activities. The findings of this study are relevant to the process of developing legal policies through legislative actions, as public opinions are considered for specific policy issues. More importantly, it highlights that people's perceptions regarding ambiguous social issues are complex and formed under the influence of numerous factors.

Generic medicines are very important in driving down the health care cost. In a country like South Africa, where more than 80% of the population depend on the state health care, it is important to find ways to reduce cost. The main aim of the study was to evaluate the attitude towards generic medicines by pharmacists in Gauteng province of South Africa. Gauteng as the economic hub of the country, with the highest population and the highest number of pharmacies and pharmacists, obtaining a picture around the attitude towards generic medicines would help the all the stakeholders in the health care sector to identify areas of concern and address them to drive a positive attitude. In order to evaluate the attitude, Fishbein models, which noted the intention to perform the behaviour in question as the immediate antecedent of any behaviour, were used. The models identified two conceptually independent determinants of intention, which are attitude towards the behaviour (personal) and subjective norm (social). Depending of which model one is using, one more determinant of the intention “perceived behavioural control” can be added on the theory of reasoned action to form model of planned behaviour. By evaluating the attitude one can therefore determine the level of intention to perform the behaviour of interest which is generic substitution in this study. An empirical study was conducted among 116 pharmacists and assistants in Gauteng province. The methodology included research design, instrument development, sampling methods, data collection, capturing and statistical analysis. The results were analysed using Cronbach Alpha coefficients to measure reliability of the research instrument, t-test and ANOVA to test the hypothesis and the variance between groups; the effect sizes and Spearman's rho to determine the correlation and relationship between two variables of interest. The results of the study showed that, 94% of the respondents believe that generics are viable alternatives to innovator medicines. On the question of pharmacists’ attitude towards generic medicines results showed that there was no significant difference in almost all the demographic characteristics gender, age, qualifications, employment level, years of experience and type of pharmacy one practices. The only significant driver of the difference in attitude is the location of the pharmacy where pharmacists practicing in the townships and the city centre were found to be more receptive to generics than those in the suburbs. Due to reliability failure on the control belief construct, the theory of planned behaviour was downgraded to theory of reasoned action, to exclude the control belief construct for further statistical analysis. Correlation between the two attitudes constructs, behavioural belief and evaluation of behavioural outcome was one of the highest, where behavioural belief was identified as the direct measure of attitude and also the main driver. The study concluded that attitude is one of the most important personal factors influencing both the organisation and individual consumer buying behaviour. Evaluating individuals’ attitude to the behaviour (use of a product or service) would help marketers to communicate the right message to the right customers. / MBA, North-West University, Potchefstroom Campus, 2015

Generic medicines are very important in driving down the health care cost. In a country like South Africa, where more than 80% of the population depend on the state health care, it is important to find ways to reduce cost. The main aim of the study was to evaluate the attitude towards generic medicines by pharmacists in Gauteng province of South Africa. Gauteng as the economic hub of the country, with the highest population and the highest number of pharmacies and pharmacists, obtaining a picture around the attitude towards generic medicines would help the all the stakeholders in the health care sector to identify areas of concern and address them to drive a positive attitude. In order to evaluate the attitude, Fishbein models, which noted the intention to perform the behaviour in question as the immediate antecedent of any behaviour, were used. The models identified two conceptually independent determinants of intention, which are attitude towards the behaviour (personal) and subjective norm (social). Depending of which model one is using, one more determinant of the intention “perceived behavioural control” can be added on the theory of reasoned action to form model of planned behaviour. By evaluating the attitude one can therefore determine the level of intention to perform the behaviour of interest which is generic substitution in this study. An empirical study was conducted among 116 pharmacists and assistants in Gauteng province. The methodology included research design, instrument development, sampling methods, data collection, capturing and statistical analysis. The results were analysed using Cronbach Alpha coefficients to measure reliability of the research instrument, t-test and ANOVA to test the hypothesis and the variance between groups; the effect sizes and Spearman's rho to determine the correlation and relationship between two variables of interest. The results of the study showed that, 94% of the respondents believe that generics are viable alternatives to innovator medicines. On the question of pharmacists’ attitude towards generic medicines results showed that there was no significant difference in almost all the demographic characteristics gender, age, qualifications, employment level, years of experience and type of pharmacy one practices. The only significant driver of the difference in attitude is the location of the pharmacy where pharmacists practicing in the townships and the city centre were found to be more receptive to generics than those in the suburbs. Due to reliability failure on the control belief construct, the theory of planned behaviour was downgraded to theory of reasoned action, to exclude the control belief construct for further statistical analysis. Correlation between the two attitudes constructs, behavioural belief and evaluation of behavioural outcome was one of the highest, where behavioural belief was identified as the direct measure of attitude and also the main driver. The study concluded that attitude is one of the most important personal factors influencing both the organisation and individual consumer buying behaviour. Evaluating individuals’ attitude to the behaviour (use of a product or service) would help marketers to communicate the right message to the right customers. / MBA, North-West University, Potchefstroom Campus, 2015

The purpose of this study was to determine factors influencing cotton producer adoption of Precision Agriculture in the cotton belt according to members of the American Cotton Producers of the National Cotton Council. The National Research Council’s Board on Agriculture defines Precision Agriculture (PA) as “a management strategy that uses information technologies to bring data from multiple sources to bear on decisions associated with crop production.” For the purpose of this study, Precision Agriculture technologies included yield monitors, global positioning units, variable rate applicators, and similar components. Many studies have found that adoption of Precision Agriculture can be profitable for agricultural producers. However, the fact that Precision Agriculture is relatively new and unproven hinders rapid adoption by agricultural producers. According to the National Research Council Board of Agriculture widespread adoption relies on economic gains outweighing the costs of the technology. This study attempted to find the factors associated with adoption of these technologies in the cotton belt. The sample population consisted of cotton producer representatives from the leading cotton-producing states. A Delphi approach was utilized to establish a consensus of cotton producer perceptions of the advantages of adopting Precision Agriculture technologies. Advantages included more accurate farming (i.e., row spacing, reduced overlap, and cultivation). Barriers to adoption were also documented, questioning employee capability to operate equipment, learning curve, technology complexity, and uncertain return on investment.

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