Title: The concept of internal PR in dance school Easy Dance 2000 Objectives: Creating an internal PR concept in dance school Easy Dance 2000 for the school year of 2017/2018 based on analysis carried out in dance school and selected interest groups of the dance school. Methods: The analysis of in-groups was used in this thesis for selecting the interests groups. Qualitative research methods, specifically observer surveys, in-depth interviews, and focal groups, were used for further analyzes of current situation and current relationships with interest groups. Results: The research shows that employees and members have a positive attitude towards dance school, trust each other and positively describe the overall atmosphere of the school. Problems occur in a lack of information, in group members' relationships and in dance styles, or in small possibilities of getting involved as members. The created concept includes a specific layout of tools for each month of the school year 2017/2018. To raise internal public awareness of all things the concept includes informational meetings with employees, informational first dance lessons and creating magazine ED News. To make long-term relationships the concept includes creating box of wishes and help, or a regular 5-minute chat focused on members' personal...

Although companies and organisations worldwide publish in-house journals, there is no comprehensive theory (including technical and normative dimensions) available on this important public relations instrument. In particular, no research is available on what the characteristics of excellent South African in-house journals are or ought to be. In this study a number of dimensions are thus introduced in order to help create a comprehensive framework for analysing in-house journals, in particular South Africa’s leading in-house journals. Firstly, James Grunig’s excellence in public relations theory (published in 1992), which incorporates the concept of two-way symmetrical communication (which in turn is informed by a “symmetric” world view), is put forward as basic point of departure. Secondly, a set of technical criteria for excellent in-house journals gleaned from a wide range of sources, is compiled. Furthermore, the internal and external environments in which South African in-house journals function are identified. The role of other new media (such as e-mail, intranet, television and radio) is also taken into account. Five leading South African in-house journals are then analysed and the views of editors reflected. It was found that Abacus (Absa Bank), Harmonise (Harmony Gold Mining Company), Hello the future (MTN), Pick ’n Patter (Pick ’n Pay) and Sandaba (Sanlam) all measured up well against the theoretical statements flowing from the said theoretical points of departure. However, the analysis did also bring to the fore deviations from the said statements which give new insight into what is required to publish an excellent in-house journal. In conclusion, the criteria are evaluated against some of the more detailed findings of the analysis and adapted to create a set of theoretically based guidelines that can be used by South African companies, focusing inter alia on how the unique character and environment of a company influence its internal communication, to create excellent in-house journals. In final analysis, it is argued that all factors, starting with the philosophical points of departure informing communication strategies, management’s attitude toward internal communication, organisation culture, the socio-political environment in which in-house journals function as well as the technical aspects of these publications, need to be considered when formulating criteria for “excellent” in-house journalism. This study thus endeavours to contribute to the professional integrity of public relations in a sea of asymmetric, marketing-driven internal communication. / Thesis (Ph.D. (Communication Studies))--North-West University, Potchefstroom Campus, 2006.

Although companies and organisations worldwide publish in-house journals, there is no comprehensive theory (including technical and normative dimensions) available on this important public relations instrument. In particular, no research is available on what the characteristics of excellent South African in-house journals are or ought to be. In this study a number of dimensions are thus introduced in order to help create a comprehensive framework for analysing in-house journals, in particular South Africa’s leading in-house journals. Firstly, James Grunig’s excellence in public relations theory (published in 1992), which incorporates the concept of two-way symmetrical communication (which in turn is informed by a “symmetric” world view), is put forward as basic point of departure. Secondly, a set of technical criteria for excellent in-house journals gleaned from a wide range of sources, is compiled. Furthermore, the internal and external environments in which South African in-house journals function are identified. The role of other new media (such as e-mail, intranet, television and radio) is also taken into account. Five leading South African in-house journals are then analysed and the views of editors reflected. It was found that Abacus (Absa Bank), Harmonise (Harmony Gold Mining Company), Hello the future (MTN), Pick ’n Patter (Pick ’n Pay) and Sandaba (Sanlam) all measured up well against the theoretical statements flowing from the said theoretical points of departure. However, the analysis did also bring to the fore deviations from the said statements which give new insight into what is required to publish an excellent in-house journal. In conclusion, the criteria are evaluated against some of the more detailed findings of the analysis and adapted to create a set of theoretically based guidelines that can be used by South African companies, focusing inter alia on how the unique character and environment of a company influence its internal communication, to create excellent in-house journals. In final analysis, it is argued that all factors, starting with the philosophical points of departure informing communication strategies, management’s attitude toward internal communication, organisation culture, the socio-political environment in which in-house journals function as well as the technical aspects of these publications, need to be considered when formulating criteria for “excellent” in-house journalism. This study thus endeavours to contribute to the professional integrity of public relations in a sea of asymmetric, marketing-driven internal communication. / Thesis (Ph.D. (Communication Studies))--North-West University, Potchefstroom Campus, 2006.

CoordenaÃÃo de AperfeiÃoamento de Pessoal de NÃvel Superior / O tema da responsabilidade social empresarial (RSE) à crescentemente relevante no contexto contemporÃneo em que as empresas sÃo pressionadas a prestar conta de suas atividades a uma ampla gama de stakeholders. Genericamente, a RSE à estudada no que concerne a seus reflexos para a empresa, como, por exemplo, sua imagem para o mercado, sem que seja, contudo, atribuÃda ao tema a devida relevÃncia para o pÃblico interno, inclusive quanto ao seu engajamento. O presente trabalho tem como objetivo investigar as relaÃÃes entre a percepÃÃo das prÃticas de responsabilidade social empresarial interna e o comprometimento organizacional. Como parÃmetro para as prÃticas de responsabilidade social internas, foram adotados os indicadores propostos pelo Instituto Ethos de Empresas e Responsabilidade Social, referentes ao tema pÃblico interno, que à composto pelos subtemas: diÃlogo e participaÃÃo, respeito ao indivÃduo e trabalho decente (INSTITUTO ETHOS, 2012). No que se refere ao tema da responsabilidade social empresarial, o trabalho apoia-se, ainda, em Melo Neto e Froes (1999; 2001), Furtado e Pena (2006) e TenÃrio (2006). Em relaÃÃo ao tema do comprometimento organizacional, foram consideradas as dimensÃes afetiva, normativa e instrumental, propostas por Meyer, Allen e Smith (1993). No tocante a esse tema, utilizaram-se ainda, como referÃncias Bastos (1993), Borges-Andrade (2002), Tomei (1994) e Leite (2008). Este trabalho classifica-se, metodologicamente, como um estudo exploratÃrio e descritivo, de natureza quali-quantitativa. Ã, tambÃm, uma pesquisa bibliogrÃfica, documental e de campo, realizada por meio de um estudo de caso, em uma empresa do setor de energia eÃlica do CearÃ. Os instrumentos de coleta utilizados foram documentos, entrevista semiestruturada e questionÃrio fechado. As tÃcnicas de anÃlise de dados empregadas foram a da categorizaÃÃo e da anÃlise de conteÃdo, na fase qualitativa, e, para a fase quantitativa, fez-se uso da estatÃstica descritiva para a aferiÃÃo da percepÃÃo das prÃticas de RSI e das dimensÃes do comprometimento organizacional, bem como, um teste de correlaÃÃo, para aferir a existÃncia de correlaÃÃo significativa entre os dois temas, utilizando, para tanto, o programa Statistical Package for the Social Sciences (SPSS). Os resultados apontam que a empresa pesquisada encontra-se em um estÃgio bÃsico de aÃÃes de Responsabilidade Social Interna. Ou seja, a empresa encontra-se apenas em nÃvel reativo quanto Ãs exigÃncias legais. Verificou-se ainda, a predominÃncia da dimensÃo afetiva do comprometimento organizacional. Esse resultado à bastante positivo, tendo em vista que demonstra que os funcionÃrios sentem orgulho e desejo de continuar na empresa, bem como se identificam e estÃo envolvidos na organizaÃÃo. Por fim, verificou-se que prÃticas de Responsabilidade Social Interna, no que se refere ao Trabalho Decente, influenciam positivamente na geraÃÃo do comprometimento instrumental na empresa pesquisada. Isto Ã, as aÃÃes no tocante à polÃtica de remuneraÃÃo; benefÃcios e carreira; cuidados com saÃde, seguranÃa e condiÃÃes de trabalho; compromisso com o desenvolvimento profissional e a empregabilidade; comportamento nas demissÃes; e, preparaÃÃo para a aposentadoria podem fazer os funcionÃrios perceberem que em outras empresas nÃo encontrariam emprego melhor, em termos do que se define como trabalho decente.

Submitted by Joana Azevedo (joanad@id.uff.br) on 2018-01-09T18:15:14Z No. of bitstreams: 1 Dissert Carla Cunha da Rosa.pdf: 2134099 bytes, checksum: badc1ae89e93f1ddc5d6fc5ea772e5f0 (MD5) / Approved for entry into archive by Biblioteca da Escola de Engenharia (bee@ndc.uff.br) on 2018-01-11T13:31:11Z (GMT) No. of bitstreams: 1 Dissert Carla Cunha da Rosa.pdf: 2134099 bytes, checksum: badc1ae89e93f1ddc5d6fc5ea772e5f0 (MD5) / Made available in DSpace on 2018-01-11T13:31:11Z (GMT). No. of bitstreams: 1 Dissert Carla Cunha da Rosa.pdf: 2134099 bytes, checksum: badc1ae89e93f1ddc5d6fc5ea772e5f0 (MD5) Previous issue date: 2017-04-01 / A comunicação interna surge como um pré-requisito para as organizações que querem se manter no mercado e buscam o sucesso. Elas precisam melhorar a comunicação especialmente diante de pressões econômicas cada vez mais difíceis. Para as instituições públicas, essas tendências também exercem influência na forma como os serviços são prestados à sociedade, que exige eficiência, agilidade e transparência nas ações governamentais e das empresas privadas. A presente pesquisa teve como objetivo analisar a comunicação interna de uma autarquia pública federal com um recorte para a Gestão de Pessoas, buscando identificar as principais dificuldades e apontando ações de melhoria para as práticas de comunicação. Foi realizada uma investigação exploratória e descritiva, com abordagem quantitativa e qualitativa e utilizando como fonte de dados um questionário. Como resultado do estudo, foi apresentado um diagnóstico da realidade da instituição, com detalhamento do plano de ação de melhoria da comunicação interna desenvolvido com base no referencial teórico, que teve por objetivo ampliar a qualidade dos processos de comunicação, favorecendo a integração e o comprometimento dos gestores e servidores para alcançar as metas organizacionais. Os dados demonstraram que a maior parte da comunicação da instituição investigada acontece com qualidade e é satisfatória e os canais utilizados são eficientes, mas podem ser melhorados com ações que propiciem o aumento dos indicadores avaliados. A pesquisa também comprovou que a comunicação interna deve ser aprimorada cotidianamente e a instituição deve desenvolver um sistema de indicadores e realizar avaliações periódicas facilitando as correções necessarias e auxiliar o bom andamento do clima organizacional. Dessa forma, propõem-se aos gestores que a comunicação interna seja praticada estratégicamente, investindo em ferramentas efetivas, analisando e diagnosticando sua eficácia na prática. / The internal communication is a prerequisite for organizations that want to market themselves and seek success. They need to improve communication especially in the face of increasingly difficult economic pressures. For Public Institutions, these trends also influence the way how services are provided to society, which requires efficiency, agility and transparency in government actions and private companies. The present study aimed to analyze the internal communication of a federal public autarchy with a cut-off for People Management, seeking to identify the main difficulties and pointing to improvement actions for communication practices. An exploratory and descriptive study was realized, with a quantitative and qualitative approach, using the questionnaire as the data source. As a result of the study, a diagnosis of the reality of the institution was presented, detailing the plan of action of improvement of internal communication developed based on the theoretical reference, whose objective was to increase the quality of the communication processes, favoring the integration and the commitment of managers and servers to achieve organizational goals. The data showed that the most of the communication of the investigated institution happens with quality and is satisfactory and the channels used are efficient, but can be improved with actions that increase the indicators evaluated. The research also confirmed that the internal communication should be improved every day and the institution should develop a system of indicators and perform periodic evaluations facilitating the necessary corrections and help the good progress of the organizational climate. In this way, managers are proposed that internal communication be practiced strategically, investing in effective tools, analyzing and diagnosing their effectiveness in practice.

The primary objective of this work was to introduce readers to the basic terminology in the field of Public relations and outline their ties to marketing communication. The practical part is focused (by using the results of a questionnaire survey and interview school management) determination of tools used in PR and their effectiveness, potential communication channels and factors that influence students'decisions on the selection of the following schools. After reading this thesis, the reader should have also an idea of how to evaluate the satisfaction of customers (in this case the students).