Purpose: The aim of the study is to explore how the digitalization has affected international business relations, with a focus on Swedish and Chinese relationships. This will be studied through a qualitative study of Swedish SMEs with Chinese partners within the manufacturing industry, but also through interviews with Business Sweden and Swedish Chamber of Commerce for an objective approach. Research Questions: The main research question is: How does digitalization affect Swedish SMEs business relations with Chinese partners in the manufacturing industry? The subquestion is: Which positive and negative aspects does the digitalization bring? Methodology: This thesis is a qualitative study conducted with an abductive approach. A multi-case study design was applied, researching four Swedish SMEs and two objective organizations. Conclusions: After accomplishing this research, we were able to draw the conclusion that Swedish SMEs with Chinese business partners are affected by the digitalization on many levels. Areas mainly affected by the digital development are the communication methods and work tasks. The positive outcomes are opportunities to save money and time, as well as maintaining frequent communication which can increase trustworthiness. The negative outcomes are the decreased personal interactions and the risk of sharing sensitive information, because of the fact that information is stored on digital devices.

This thesis focuses on value co-creating processes in international business relationships, where customers and suppliers have different frames of reference that create a distance, often expressed in terms of uncertainty between the customer and the supplier. This tension between developing cooperative business relationships in order to co-create value versus handling uncertainty, misunderstandings and conflicts based on perceived distance, makes an interesting arena for exploring how the value co creating process is formed in international business relationships. In this thesis, a customer-supplier perspective is used. The thesis rests on reasoning and concepts discussed in the field of marketing, where literature on value co-creation forms the theoretical foundation of the thesis. Three case studies of co-operation between Chinese customers and Swedish suppliers operating in the Chinese automotive industry have been carried out so as to obtain an in depth picture of the value co-creating processes in international business relationships. The main contribution of the thesis is a nuanced phraseology which should prove fruitful when discussing value co-creating processes in international business relationships. The notion of value co creation in interactive processes is further developed by discussing value through a business relationship and value in a business relationship, where value co-creation includes both individual value for customers and suppliers respectively and common value for both parties to share. The concepts of conversation, coordination, collaboration and co-generation capture the process of cocreating value between international customers and suppliers with different frames of reference. The concepts constituting the phraseology can be seen as generally applicable, but the content of the different concepts discussed varies between business actors, across cultures and over time. By discussing the temporal dimension of past, present and future in this thesis, the developed phraseology infer the notion of continuity instead of short term interaction episodes often discussed in other types of valueco-creation frameworks.

International business relationships have been widely researched over the last three decades. Themajor attention of these studies, no matter what their theoretical perspective, concerns the MNCs inthe less developing countries (LDCs). Studies that illustrate how firms in LDCs behave regardinginteraction with MNCs are slim. Therefore, this study focuses on firms in LDCs, namely Libyan firms,and their relationships with MNCs. The study reflects not only on the relationships between the localfirms with MNCs but also the impacts of other interrelated business and non-business units on theserelationships. The study employs business network theory for industrial marketing and develops amodel applicable for studying such a market.The empirical study employs a survey method which examines 60 Libyan firms’ relationships withforeign suppliers containing more than 300 questions. In the empirical part, the study shows that therelationships like technological adaptation, technological cooperation and information exchange wereawarded low values. The measures on the other hand show a high value of impact from the politicalactors and even activities in the contextual environment. The study shows in detail where and howthe political actions influence business relationships. These impacts from the local environment affectlocal firms more than the foreign suppliers, and thus have some bearing on the MNCs and local firms’relationship weaknesses and strengths.The thesis’ conceptual contribution stands on development of new notions in business network theoryby integration of the contextual environment, in other words, network environment, and examinationof their impact on the strength of the focal business relationship. The study further contributesknowledge, not only for firms and politicians in LDCs to understand the consequence of their actions,but also provides deep information for MNCs to understand issues like why firms in LDCs behave ina specific way. Such understandings facilitate the development of cooperation. The study providesinformation about a number of characteristics which are specific for the business networks of such amarket which is dependent on only one resource like oil. While most studies in the field ofinternational business regard the business activities of MNCs, more research is needed to also observethe behaviour of firms from LDCs to gain deeper knowledge on the relationship between the MNCsand local firms from LDCs. The role of political actors and the influence of dependency on one soletype of resources and aspects like change in the prices of this resource seem to be important, but arequite neglected in research in international business.

Cross-cultural communication challenges arise for managers in international corporations on a daily basis, and in order to evaluate why these challenges occur we conducted a case study in collaboration with the fast-fashion corporation Gina Tricot. Our work challenges the influential theory that cultural proximity leads to less miscommunication within the business environment. By using Griffith’s model on a fashion-based corporation, our thesis demonstrates that geographical distance is not an aiding factor in superior communication within multinational corporations, however, the longevity of relationships have a more deciding impact.   Global expansion and the rapid development of technology contribute to faster communication possibilities across boarders, therefore the highly international, dynamic and quick communication based fast-fashion industry becomes an interesting object when studying cross-cultural communication. Moreover, this research will investigate which specific areas of business communication that creates the greatest challenges for international managers within the fast-fashion corporation Gina Tricot’s cross-cultural operations.   Our secondary sources are mainly based on previous models and guidelines for effective cross-cultural communication, with David Griffith’s model of “Communication Effectiveness” as a main resource. Furthermore, it enabled us to test how well Griffith’s model applies in the fast-fashion industry. Our primary data was obtained by a close collaboration with Gina Tricot in a case study fashion, by conducting personal interviews with retail and purchase managers. Trough our research and analysis we concluded that the core flaw with previous models is based in their rigidness and lack of flexibility to adapt to different circumstances. We base our conclusions on the notion that as human behaviours is dynamic and highly unpredictable, so is also culture and therefore even communication.