Internet marketing, not only in tourism but also in other fields/spheres plays significant role in comprehensive marketing strategy and is actually an integral element of a company. Currently, just internet emphasis becomes one of the major topics of corporate communication. If a company wants to compete the others, the comprehensively elaborate procedures are must, which really is obvious on internet. What can really be helpful in this regard is to set up internet marketing tools properly. With no doubt, internet today is very important in tourism, therefore, in my diploma thesis I do deal with particular general varieties of internet marketing, and at the same time its concrete implementation in tourism. The purpose of my dissertation is to be beneficial for people who are going to be concerned and are interested in this matter and / or for those who want to get announced of how an internet can help them to become more visible.

Made available in DSpace on 2014-12-17T15:51:29Z (GMT). No. of bitstreams: 1 AndreaNBC_DISSERT.pdf: 2088227 bytes, checksum: 75d8e2dd231d4a79cb9b2b2b9f4557b5 (MD5) Previous issue date: 2011-08-19 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / This study aims to analyze tourist information provided by the official websites of the 2014 FIFA World Cup host cities. The framework developed by D?az (2005) was applied to analyze different aspects, such as: local tourist information, tourist services distribution, communication and interaction between website and users, and website foreign language versions. This dissertation describes how society and tourism are related by analyzing the consequences of technological evolution in the travel and tourism sector, showing the importance of the use of information and communication technology to provide accurate, upto- date and low-cost information to tourist destinations. Because of the nature of the study, the research subjects are the 12 Brazilian host cities represented by their respective official webpages (cities, states and convention bureaus), and also Brazil s official website, totalizing 36 elements to be analyzed. The methodology has been characterized as descriptive and exploratory with quantitative analysis, and also using desk research and survey literature review. In order to analyze the data collected, parametric and nonparametric statistics tests were used, such as: variance analysis (ANOVA and KRUSKAL-WALLIS) to measure means variance between groups combined with multiple comparison tests (Tukey and Games Howell); nonparametric correlations tests (Kendall s Tau b); and cluster analyses. Finally, Microsoft Excel was used to collect data and SPSS for managing data through quantitative analyses tests. Overall, the websites of the south region showed better results than the other Brazilian regions. Despite this result, the data analysis demonstrated that the available tourist information are incomplete as it was verified that tourist host cities websites are unable to provide all the information needed for the web visitors to organize and plan their journey. This means that visitors have to look for more information in other sources / Trata da avalia??o das informa??es disponibilizadas em websites tur?sticos oficiais dos estados e das cidades-sede brasileiras da Copa do Mundo de 2014, seguindo o modelo e os crit?rios de avalia??o estabelecidos na metodologia desenvolvida por D?az (2005). Descreve a rela??o entre turismo e sociedade da informa??o, enfatizando a import?ncia do uso das Tecnologias da Informa??o e Comunica??o em disponibilizar informa??es confi?veis, atualizadas e de baixo custo acerca dos destinos em quest?o. Dentre os principais aspectos a serem analisados, tem-se: informa??o sobre o destino e servi?os locais disponibilizados nos websites tur?sticos; capacidade de comercializa??o e distribui??o dos servi?os tur?sticos; capacidade de comunica??o e intera??o dos sites com seus usu?rios; exist?ncia de vers?es dos websites em outros idiomas. Por se tratar de pesquisa em ambiente virtual, os sujeitos da pesquisa foram representados pelas 12 cidades-sedes da Copa e seus respectivos websites oficiais de turismo (municipais, estaduais e convention bureau), mais o portal brasileiro de turismo, totalizando assim um n?mero de 36 p?ginas webs a serem analisadas. A metodologia caracterizou-se como explorat?rio-descritiva, quantitativa, bibliogr?fica e documental. Aplica t?cnicas estat?sticas param?tricas e n?o param?tricas, tais como: an?lise de vari?ncia (ANOVA e KRUSKAL-WALLIS) para medir a varia??o entre as m?dias dos grupos em combina??o com testes de compara??es m?ltiplas de Tukey e Games Howell; teste de correla??o n?o param?trico Tau de Kendall; e an?lise de cluster. Para a coleta de dados, utiliza os softwares Microsoft Excel, e o SPSS para a tabula??o, tratamento e an?lise dos dados, atrav?s da aplica??o de t?cnicas quantitativas. Dentre os principais resultados encontrados ficou evidente que os websites da regi?o sul e os pertencentes a categoria municipal apresentaram resultados mais positivos dentre os ?ndices avaliados. Conclui que as informa??es disponibilizadas nos websites est?o, em sua maioria, incompletas, pois de acordo com os dados obtidos, verificou-se que os mesmos n?o s?o capazes, por si s?, de fornecer aos usu?rios/turistas todos os dados necess?rios para se planejar uma viagem

The thesis focuses on development and use of information and communication technologies and their final impact on tourist behaviour in the sector of tourism. First part is dedicated to the theory od tourism in general, it states the main participants, it defines more specifically tourist behaviour from the point of view of consumer, it describes the development of modern technologies that directly or indirectly influence the sector of tourism industry. The target of the practical part of the thesis, using the quantitative research, is to point out on the influence that brings the concrete technology as Internet and its services to his users and in the same time consumers in tourism.

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