The diploma work analyses the Czech tour operators' supply in reference to the territory of Slovakia. The work finds out, what kind of tours tour operators offer and if there are differences among the tours. The tour operators' supply is then compared with the primary tourist supply of Slovakia. Its goal is to evaluate how much the tour operators' supply covers the potential of selected territory. In addition a survey in the form of a questionnaire is used to find out why Czech citizens don't use tour operators' services when traveling to Slovakia.

Diploma thesis deals with the processing of a business plan to establish a tour operator, which will offer tours to Puerto Rico. Thesis is divided into theoretical and practical part. The theoretical part explains what is business and related terms. Defines the tourism business and the procedure for the establishment of tour operators. There are also theoretically explained individual chapters of a business plan. The practical part is dedicated to the establishment of tour operator, where is proceeded by individual chapters business plan, which are explained in the theoretical part.

The goal of master's thesis is to map new and upcoming trends in tourism in developed markets and possibilities of its utilization on domestic market in the practice of tour operator, where the author works, for its long term and sustainable development. The theoretical part of this thesis is focused on specifications and differences of tour operators and travel agencies. To make it complete, specifications of other subjects of tourism are placed in attachment, same for the general description of the position of Czech Republic in the world's tourism. The practical part contains detailed analysis of the on-line portal Invia.cz, successfulness analysis of tours organized by the tour operator, where the author works, recommendations for its growth and development and possible limits and risks, which it is exposed to. It is completed by an inquiry, which supports or neglects deducted conclusions and it brings additional notes for trouble-free business of tour operator. The result of the thesis is detailed analysis of activities of specific tour operator and specific recommendations for its planned expansion, which are supported by a research.

The aim of the thesis is to elaborate a business plan for a newly established tour operator that will compile both domestic and foreign tours tailored for customers and their pets. It will then evaluate the possibility of realization. The thesis consists of three parts. The first part is generally characterized by entrepreneurial activity in the Czech Republic, legislative requirements and legal forms of business. At this general level is applied to business activities of tour operators. The second part of the document defines the term business plan including its requirements and general users. The third part is an particular emerging business plan tour operator Pet Travel Ltd. Business plan presents the characteristics of the business purpose, analysis and market environment and finally marketing and financial plan. The conclusions will be drawn to the success and risks of the project.

This graduation thesis focuses on analyzing a tour operator's supply and it's comparison with the results of empirical research. Trends of demand in tourism industry, preferences and expectations of clients will be compared with the vision of the tour operator on the base of theoretical knowledge and the results of empirical research. To reach improvement of the supply the needed measures will be advised in the end of the thesis. The thesis is divided into two parts, the theoretical base and the empirical research.

This thesis is focused on water tourism in the Czech Republic. The aim of this study is to evaluate the possibilities and conditions for the development of water tourism in the Czech Republic. There were conducted analyses of water tours, water tourism development opportunities, own research, which focuses on the behavior of water tourism in the Czech Republic.Water tourism in the Czech Republic lags behind its potential and has potential for the future development.

<p>Denna uppsats behandlar den svenska resemarknaden och om olika reseföretags tillämpning av konkurrensstrategier kan skapa framgång och hjälpa dem att överleva på en mogen resemarknad. Arbetet bygger på en jämförelse mellan tre reseföretag som distribuerar resor, för att undersöka och analysera olika konkurrensstrategiers verkan på den svenska resemarknaden.</p><p>Tre reseföretag med olika inriktningar på marknaden jämförs i uppsatsen, KILROY travels Sweden AB, Ticket Travel Group AB och MyTravel Sweden. Undersökningen bygger på en kvalitativ metod genom personliga intervjuer med respektive företag.</p><p>I analysen görs en jämförelse av reseföretagen som konkurrenter till varandra. Det som har framkommit i intervjuerna jämförs med utvalda teorier i analysen. En kombination av konkurrensstrategier används för att utreda vilka köpare och leverantörer som finns och om det finns hot från potentiella etablerare och substitut. Företagens mål, strategier, föreställningar om branschen och möjligheter för utveckling utreds. Deras positioner på marknaden motiverar också valet av strategi och hur pass aggressiva de bör vara i sina marknadsföringssatsningar. Marknadsföringsmixen visar vad företagen behöver utveckla och förbättra.</p><p>De tre undersökta reseföretagen har varit framgångsrika på så vis att de har funnits länge på den svenska marknaden, är väletablerade och har kända varumärken. Företagen använder huvudsakligen tre distributionskanaler för att vara tillgängliga för kunderna, genom butiker, Internet och telefon.</p><p>Konkurrensstrategier har en verkan på den svenska resemarknaden då konkurrenssituationen skapar ett behov av analys och planering, så att företagen kan bedöma konkurrenterna på ett riktigt sätt. En analys av konkurrensen görs lättast genom att använda de verktyg som redovisats i denna uppsats. De svenska reseföretagen kan skapa framgång och överleva genom en tillämpning av konkurrensstrategierna. Företagen måste då utföra kontinuerliga analyser av resebranschen och konkurrenterna.</p> / <p>This paper discusses the Swedish travel market and if the application of competitive strategies can create success and help companies in the travel industry to survive on a mature travel market. It is based on a comparison between three companies in the travel industry, to survey and analyze the impact of different competitive strategies on the Swedish travel market.</p><p>Three companies with different business profiles are compared. They are KILROY travels Sweden AB, Ticket Travel Group AB and MyTravel Sweden. The survey is based on a qualitative method through personal interviews with each company.</p><p>A comparison is made between the companies as competitors to each other in the analysis section. The results of the interviews are also compared to the chosen theories. A combination of competitive strategies is used to investigate who the buyers and suppliers are, and if there are any threats from potential new establishers and substitutes. The companies’ goals, strategies, conceptions of the industry and development opportunities are also investigated. Their market positions motivate their choice of strategies and how aggressive they should be in their marketing investments. The marketing mix demonstrates what the companies need to develop and improve.</p><p>The three companies have all been successful, as they have existed for a long time on the Swedish market, are well established and have well known trademarks. They mainly employ three distribution channels to be accessible to customers, namely through stores, Internet and phones.</p><p>Competitive strategies do have an impact on the Swedish travel market, as the competitive situation creates a need for analysis and planning, allowing the companies to assess the competitors correctly. An analysis of the competition is easily made with the tools presented in this paper. The companies in the Swedish travel industry can create success and survive through application of these competitive strategies. The companies must implement continuous analysis of the travel industry and their competitors.</p>

Undersökningens resultat visar att trender omfattar ett stort antal olika processer där många aktörer är inblandade. De intervjuade företagen anser sig ha en viss roll i skapandet av resetrender. De avgörande faktorerna är destinationen, företagen, världsekonomin, media samt kunden i skapandet av resetrender. Efterfrågan från kunder ger möjligheten att införa nya resmål samt produkter och på så sätt skapa trender. Kundernas åsikter om destinationer och produkter medverkar till skapandet av trender, eftersom de kan påverka sin omgivnings uppfattning. Viktiga faktorer som kan leda till en destinations fall är till exempel politisk instabilitet, terrorism och krig vilket påverkar resenärers destinationsval. Destinationerna måste uppfylla ett antal krav för att de ska kunna lanseras av researrangörerna och därefter ha möjligheten att bli trendiga. Faktorerna som möjliggör en destinations uppkomst är desamma som kan leda till dess fall. / The result shows that the creation of trends covers a wide variety of processes in which many stakeholders are involved. The interviewed companies feel that they have a role in the creation of travel trends. The most crucial factors are, however, the destination, the companies, world economy, media and the customer which is the key factor. The customers’ demands make it possible to introduce new destinations and products and thus create trends. Customers' opinions on destinations and products can also assist in creating trends because they can influence their environments perception. The world economy is also a crucial due to trend creation. Important factors that can lead to a destinations fall is political instability, terrorism and war which affects travelers’ destinationchoice. The destinations must fulfill certain requirements to be launched by the tour operators which can give them the possibility to become trendy. The factors which enable destinations rise are the same that can lead to its fall.

Denna uppsats behandlar den svenska resemarknaden och om olika reseföretags tillämpning av konkurrensstrategier kan skapa framgång och hjälpa dem att överleva på en mogen resemarknad. Arbetet bygger på en jämförelse mellan tre reseföretag som distribuerar resor, för att undersöka och analysera olika konkurrensstrategiers verkan på den svenska resemarknaden. Tre reseföretag med olika inriktningar på marknaden jämförs i uppsatsen, KILROY travels Sweden AB, Ticket Travel Group AB och MyTravel Sweden. Undersökningen bygger på en kvalitativ metod genom personliga intervjuer med respektive företag. I analysen görs en jämförelse av reseföretagen som konkurrenter till varandra. Det som har framkommit i intervjuerna jämförs med utvalda teorier i analysen. En kombination av konkurrensstrategier används för att utreda vilka köpare och leverantörer som finns och om det finns hot från potentiella etablerare och substitut. Företagens mål, strategier, föreställningar om branschen och möjligheter för utveckling utreds. Deras positioner på marknaden motiverar också valet av strategi och hur pass aggressiva de bör vara i sina marknadsföringssatsningar. Marknadsföringsmixen visar vad företagen behöver utveckla och förbättra. De tre undersökta reseföretagen har varit framgångsrika på så vis att de har funnits länge på den svenska marknaden, är väletablerade och har kända varumärken. Företagen använder huvudsakligen tre distributionskanaler för att vara tillgängliga för kunderna, genom butiker, Internet och telefon. Konkurrensstrategier har en verkan på den svenska resemarknaden då konkurrenssituationen skapar ett behov av analys och planering, så att företagen kan bedöma konkurrenterna på ett riktigt sätt. En analys av konkurrensen görs lättast genom att använda de verktyg som redovisats i denna uppsats. De svenska reseföretagen kan skapa framgång och överleva genom en tillämpning av konkurrensstrategierna. Företagen måste då utföra kontinuerliga analyser av resebranschen och konkurrenterna. / This paper discusses the Swedish travel market and if the application of competitive strategies can create success and help companies in the travel industry to survive on a mature travel market. It is based on a comparison between three companies in the travel industry, to survey and analyze the impact of different competitive strategies on the Swedish travel market. Three companies with different business profiles are compared. They are KILROY travels Sweden AB, Ticket Travel Group AB and MyTravel Sweden. The survey is based on a qualitative method through personal interviews with each company. A comparison is made between the companies as competitors to each other in the analysis section. The results of the interviews are also compared to the chosen theories. A combination of competitive strategies is used to investigate who the buyers and suppliers are, and if there are any threats from potential new establishers and substitutes. The companies’ goals, strategies, conceptions of the industry and development opportunities are also investigated. Their market positions motivate their choice of strategies and how aggressive they should be in their marketing investments. The marketing mix demonstrates what the companies need to develop and improve. The three companies have all been successful, as they have existed for a long time on the Swedish market, are well established and have well known trademarks. They mainly employ three distribution channels to be accessible to customers, namely through stores, Internet and phones. Competitive strategies do have an impact on the Swedish travel market, as the competitive situation creates a need for analysis and planning, allowing the companies to assess the competitors correctly. An analysis of the competition is easily made with the tools presented in this paper. The companies in the Swedish travel industry can create success and survive through application of these competitive strategies. The companies must implement continuous analysis of the travel industry and their competitors.

Augantis interneto populiarumas ir vartotojų skaičius verčia modernias įmones pakeisti senas vidines sistemas naujais internetiniais produktais. Tokios sistemos leidžia naudotis programine įranga iš nutolusių įmonių filialų, taip pat sumažina komunikacijos ir apsikeitimo duomenimis procesų kaštus ir tokiu būdų suteikia pranašumą prieš konkurentus. Kelionių operatoriai, kurie naudoja skirtingas informacines sistemas elektroninei komercijai ir kelionių bei rezervacijų valdymui, susiduria su kelių skirtingų sistemų integravimo problema, nes integruojami produktai neturi standartizuotų sąsajų. Kita problema – universalių sprendimų pritaikymas konkrečiam kelionių operatoriui, nes universalūs sprendimai nepalaiko visų svarbių veiklos procesų. Norint išspręsti šią problemą, reikia keisti universalius sprendimus. Šiame darbe aprašomas kelionių operatoriaus informacinės sistemos su integruotais elektroninės komercijos įrankiais kūrimas ir tyrimas. Vartotojų apklausa parodė, kad sukurta sistema gerokai pagerino informacijos apie keliones ir jų užsakymų valdymo procesų efektyvumą. / A growing number of active internet users and increasing internet popularity force modern companies replace their old internal software systems with new modern internet products. Such software systems give possibility to use one centralized software platform from remote company offices, reduce communication and valuable data exchange costs thus giving advantage over competitors. Tour operators use several different software solutions and this causes system integration problem, mainly, because these software solutions do not have standard data exchange interfaces. Another problem is difficult adoption of universal off-the-shelf solution to a specific tour operator as universal solution does not support all important activity processes. In order to solve these problems, universal solutions should be modified. This thesis describes development and research of tour operator information system with integrated e-commerce solution. Survey of end users have showed that implemented system have greatly improved travel information processing and order management processes.