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31	Marketing communication methods used by tour operators in Gauteng Van der Merwe, Michelle Caroline 30 November 2003 (has links) The purpose of this study is to determine which marketing communication methods tour operators in Gauteng, registered with SATSA, utilise. Tour operators aim to enhance tourist experiences. Companies need to be exposed to the marketplace to attract and keep business, thus marketing communication methods used by tourism organisations are examined at length. The results for the study were obtained using a web-based questionnaire. Main findings include the fact that SATSA-registered tour operators frequently use interactive media, direct marketing and advertising. Word of mouth was continually regarded as an important marketing communication method. The larger the company, the more likely it is to use advertising. Interactive media can be used by small and large companies alike. Many marketing communication methods that are used frequently were not deemed to be efficient. One may therefore conclude that SATSA-registered tour operators in Gauteng prefer to use interactive media. / Business Management / M. Comm. (Business Management) Tourism Marketing communication tools South African Tourism SATSA Tour operator Tourist guide Gauteng South Africa Foreign tourists Marketing mix for services Personal marketing communication Direct marketing Interactive media Personal selling Word of mouth Nonpersonal marketing communication Advertising Sales promotion Public relations 658.802 Marketing -- South Africa -- Gauteng

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Marketing communication methods used by tour operators in Gauteng