Thesis (M.S.)--West Virginia University, 2002. / Title from document title page. Document formatted into pages; contains iii, 26 p. : ill. Includes abstract. Includes bibliographical references (p. 24-26).

Thesis (Ph. D.)--University of Washington, 2001. / Vita. Includes bibliographical references (leaves 94-104).

Thesis (Ph. D.)--University of Missouri-Columbia, 1999. / Typescript. Vita. Includes bibliographical references (leaves 196-200). Also available on the Internet.

Thesis (Ph.D.)--Ohio University, June, 2009. / Release of full electronic text on OhioLINK has been delayed until June 1, 2012. Includes bibliographical references (leaves 222-251)

Thesis (Ph.D.)--Ohio University, June, 2009. / Title from PDF t.p. Release of full electronic text on OhioLINK has been delayed until June 1, 2012. Includes bibliographical references (leaves 222-251)

Title from PDF of title page (University of Missouri--Columbia, viewed on Feb, 18, 2010). The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Thesis advisor: Dr. Paul Bolls. Includes bibliographical references.

This dissertation examines revisitation behaviour in the context of non-transactional websites. A holistic framework based on theories from repeat purchase behaviour and satisfaction was developed and tested. This study is among the first to consider revisitation as analogous to repeat purchase behaviour. The premise of the model is that revisitation is determined through an evaluation of prior visits and that the elements influencing revisitation included satisfaction, involvement (site, product category and medium) and social influences. Five non-transactional websites were examined with the selection based on the website typology developed in this thesis - a typology that will benefit website research as it provides a consistent and generic framework. Data were collected using a crosssectional web-based online survey via the homepage of the websites. Since satisfaction is considered to be a central factor in traditional repeat purchase behaviour and in website use, the antecedents of satisfaction were also examined. Overall the findings support the importance of content quality as a factor in satisfaction and even though website users are increasingly more proficient, ease of use is still an influential factor as is the attitude to the brand that the site supports. It was found that the users??? motives for using the site affected the relationship between the quality of the perceived benefits and satisfaction. If the motivation to use the site was for information, then the impact of information quality on satisfaction was weaker than the impact of entertainment quality on satisfaction. Alternatively, if the motivation was for entertainment, then once again the impact of information quality on satisfaction was weaker than that of entertainment quality. Initial model testing showed that the only factor to influence revisitation behaviour was enduring site involvement. Cognizant of the dangers of ???data driven theory???, the relationship of the elements was reassessed. The resultant model shows that product category involvement directly influences enduring site involvement and that enduring site involvement is a central construct operating as a direct and a mediating influence between each of satisfaction, social influence, medium involvement and website revisitation.

The usage of Web sites has been of interest to Web administrators and researchers ever since the Web started. Analysis of Web site usage data helps to understand the behaviour of its users, which is very important, as many important decisions can be made based on it. The user behaviour may be deduced by knowing all the activities each user does from the time s/he starts a session on the Web site until s/he leaves it, which is collectively called a user session. As Web server logs explicitly record the browsing behaviour of site users and are readily and economically available, this thesis explores the use of Web server logs in capturing user sessions on Web. In order to protect users’ privacy, the standard Web server logs in general do not record the user identities or similar measures to uniquely identify the users. This thesis concentrates on heuristic strategies to infer user sessions. The heuristics exploit the background knowledge of user navigational behaviour recorded in the standard Web server logs without requiring additional information through cookies, logins and session ids. They identify relationships that may exist among the log data and make use of them to assess whether requests registered by the Web server can belong to the same individual and whether these requests were performed during the same visit. Researchers have proposed several heuristics, which were adversely affected by proxy servers, caching and undefined referrers. The thesis proposes new heuristics, which effectively address all the limitations, thus extending the work in this field. It also introduces a set of measures to quantify the performance of the heuristics and uses them to investigate their efficiency based on logs from three Web sites and makes recommendations for the Web sites to devise their own heuristics. The investigation has shown satisfactory results and the new heuristics are applicable to wider range of Web sites. / Doctor of Philosophy (PhD)

Thesis (Ph. D.)--University of Texas at Austin, 2007. / Vita. Includes bibliographical references.

Thesis (Ph.D.)--Northcentral University, 2006. / Title from screen (viewed on July 22, 2009). Department of Psychology, Northcentral University. Includes bibliographical references (leaves 61-71).