NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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The loving of brands - object vs human : Is the love a consumer feels for human brands different from the love they feel fro object brands?

Andersson, Linn, Svensson, Tova January 2024 (has links)
No description available.
Brand love
interpersonal love
human brand
parasocial interaction
parasocial relationship
Economics and Business
Ekonomi och näringsliv

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