The shortage of housing increases the demand for apartment buildings, while pressing climate change forces the construction sector to reduce its carbon footprint. In this context, solid wood and engineered wood products have been shown to be a more sustainable alternative to traditional building materials.  The present study investigates how living in wooden high-rise apartments impacts the wellbeing of its occupants. Nine people currently living in high-rise wooden buildings were interviewed using semi-structured interviews. The data was processed using a qualitative content analysis. The residents expressed having a “clear conscience” regarding their choice of housing and were proud to contribute to sustainability from an ecological perspective. In addition, the majority of the participants linked exposed wood in the indoor and outdoor living environment to feelings of comfort and wellbeing. In general, the touch of wood was perceived as softer, warmer and more alive than other materials such as stone. The conclusion points towards the outdoor and indoor environment of wooden high-rise buildings having a positive effect on the wellbeing of its residents.

The aim of this study is to contribute with knowledge regarding how artificial intelligence (AI) can be used as a tool for communicators, as well as what impact the use of AI will have on the field of strategic communication in Sweden. By using a qualitative interview method, we have captured the knowledge and speculations in this subject amongst four prominent professionals within the field of communications who also have knowledge and experience with AI. The results showed that AI can be used as a useful tool in a variety of communicational tasks including data collection, automatization of communication, curation and production of media content. AI implementation will affect strategic communications, as it will become more about the users experience and service design, as well as representing and creating trust for the organization. Coveted competencies within the field will be skills such as human interaction and strategic thinking, to complement the shortcomings of AI.