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Isomorfismo Normativo - Institucionaliza??o e Estrat?gias: o exemplo da propriedade industrial para as empresas da ind?stria farmac?utica. / Normative Isomorphism Institutionalization and strategies: the Brazilian pharmaceutical industry firm s patents deposits example.Volfzon, Laura Carolina Caetana de Oliveira Borges 28 November 2008 (has links)
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Previous issue date: 2008-11-28 / This thesis presents the normative isomorphism of the rules that reign economic and
financial activities as a result from the institutional evolution. This analysis was done under a
sociological and institutional economic perspective. The study was developed in three steps:
(i) a sociological approach, under Weber s, Braudel s and Arrighi s theory the State s
institutional structure, the world-economy model and the dynamic world wealth, with
emphasis on the hegemonic Gramsci s concept and the organicity of the social tissue,
according to Elias; (ii) an intermediate approach of the institutional economics, under
Hodgson s, Nelson s e Pawell & DiMaggio s theory; and (iii) a focused perspective about the
normative isomorphism convenience to the rules that influence economics and strategic
activities under Possas s and Coriat s theories industrials structures and institutional
comparative advantages. The new industrial property law effects over the Brazilian
Pharmaceutical Industry s patents deposits are the example for the thesis theoretical
construction. / A tese apresenta o isomorfismo normativo das regras que regulam as atividades econ?micas e
financeiras como o resultado da evolu??o institucional. Esta an?lise foi feita sob a perspectiva
da sociologia e da economia institucional. O estudo se desenvolve em tr?s etapas: (i) a
abordagem sociol?gica, sob a teoria de Weber, Braudel e Arrighi - estrutura institucional do
estado, economia-mundo e din?mica da riqueza mundial, destacando o conceito de hegemonia
de Gramsci e a organicidade da malha social segundo Elias, (ii) a abordagem intermedi?ria da
economia institucional, sob a teoria de Hodgson, Nelson e Pawell & DiMaggio -
desenvolvimento tecnol?gico e institucionaliza??o organizacional, e (iii) o foco acerca da
conveni?ncia de normas isom?rficas para as atividades econ?micas e estrat?gicas, sob a teoria
de Possas e Coriat - estruturas industriais e vantagens comparativas institucionais. Os efeitos
da nova Lei de Propriedade Industrial sobre os dep?sitos de patentes das empresas da
ind?stria farmac?utica no Brasil consubstanciam o exemplo da constru??o te?rica da tese.
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