The Master´s thesis is focused on financial sources invested in education at language schools in the Czech Republic. The theoretical part gathers data associated with the topic and is based primarily on the specialized literature. From the characterization of linguistic companies, it is obvious that this type can be described as a non-formal type of education. According to the international classification it belongs to the post-secondary non-tertiary education. Information obtained in the theoretical part will be important for the analytical part of the thesis. The practical section describes mostly language schools, analyses their offer of linguistic classes for public in detail. Both economic and non-economic criteria will be analysed and compared. The conclusion of the thesis presents evaluation of the previous parts. It is clear that the competition in the particular market is strong, and therefore it is necessary for every company to strive for some kind of competitive advantage. Regarding the choice of a suitable linguistic course from the point of view of a student, we suggest several factors that one should consider. Generally, it has been proven that investment in any kind of education is always considered a good investment.

The thesis deals with education. The theoretical part is concerned with education of employees, systematic corporate education, methods of education and evaluation of education. The practical part focuses on research of education in the company ATAS Elektromotory Náchod.

Diplomová práce je zaměřena na franchising a jeho využití v praxi. Cílem práce bylo vymezit specifika franchisingu v oblasti jazykových služeb a připravit podklady pro implementaci franchisingu v Jazykovém Institutu Praha s.r.o. Zejména se jedná o popis činností jednotlivých oddělení společnosti, vymezení potencionálních slabých míst a návrh na jejich odstranění. V další části práce jsou rozpracovány podmínky pro udělení franchisy. Součástí práce jsou také doporučení a varování pro úspěšný rozvoj a následné fungování franchisingové sítě.

This thesis focuses on the use of englishisms in Spanish daily newspapers. The goal of this thesis is to investigate the influence of English on Spanish and to confirm this influence through English borrowings found in Spanish newspapers. Another goal of this work is to find out causes and reasons for using these borrowings in newspapers. The technical linguistic terms, which are important for this research, are explained in the theoretic part. We deal with different concepts of englishism by various linguists. The practical part includes a detailed analysis and classification of lexical englishisms.

This diploma thesis confronts specific features of English language teaching in private language schools. The theoretical section of this study is concerned with the distinction between general purpose English (GPE) and English for specific purposes (ESP), types of courses, education and qualification structure of employees, management of this type of school, syllabi, and those who are responsible for making them. The practical section is focused on analysis of questionnaires and interviews I have conducted with the directors of private language schools. The research objective was to assess the specific factors affecting the process, quality control and English language instruction at this school.

Diploma thesis on the topic Journalism on the internet covers using language resources, especially in lexical and syntactical plane, in electronic newspapers. It keeps to the analysis of electronic newspapers Neviditelnypes.zpravy.cz, Novinky.cz, Ihned.cz a Politikon.cz in period from May to October 2006. This diploma thesis is not divided into theoretical and practical parts, but the practical part is following immediately after the theoretical part. This makes the thesis well-arranged and more comprehensible. Self-division of thesis is using chapters. A general characterization of individual electronic newspapers, reportage and commentary characterization, as a part of journalism, are listed in an introduction. Substantial part of the thesis is created by chapters, where concrete examples of language resources applications in the internet journalism are analyzed. (Collocations, indirect denominations, buzzwords, expressive phrases etc.) Examples of some commentaries of individual electronic newspapers are listed as appendices.

The present research focuses on students' attitudes and preferences towards English language learning at Czech private language schools. The study approaches language learning from two perspectives, the English as a Foreign Language (EFL) paradigm and the English as a Lingua Franca (ELF) paradigm. The key concepts discussed are: mistakes, re-labelled modifications, learner goals, learner needs, language models, accuracy and language creativity (or 'languaging'). Key words: EFL, ELF, learner goals, language models, accuracy, language creativity, languaging

JIRÁKOVÁ, Kamila. Speech Therapy Prevention for the Pupils in the Beginning of School Attendance [Diploma thesis]. Prague: Faculty od Education, 2020. 98 s. The diploma thesis deals with the speech therapy prevention for the pupils in the beginning of school attendance. It is based on theoretical knowledge in this field and linked to research. A part of the diploma thesis and the research survey is an author's guide for teachers which aims to improve the ability to analyse pupil's speech and deficits in the language levels and to focus on its development. The aim of the diploma thesis is to motivate first grade teachers to a targeted and comprehensive analysis of their students' speech and to verify whether the guide for teachers is a suitable tool for improving this competence. The theoretical part defines the concept of communication and deals with speech as a complex ability in their four language levels. Attention is paid to speech therapy prevention, especially to the basic areas of speech therapy prevention and the importance and benefits of primary speech therapy prevention. It also outlines the possibility of using current children's literature in relation to speech therapy prevention. The chapter itself is then devoted to the pupils in the beginning of school attendance, their speech...

Diploma thesis is devoted to the issue of games in pedagogy, its philosophical basis and its role in language acquisition. It is divided into three parts. In the theoretical part, there is defined a game from the philosophical point of view and its understanding by various authors. The second part deals with the specifics of didactic and language game in general. The practical part brings the specific case of teaching a child who is a foreigner. It also expresses the contribution of such games in pedagogy and teaching the Czech language. Keywords: Language game, didactic game, Czech as a foreign language, child - foreigner, specific teaching methods.

The present research focuses on students' attitudes and preferences towards English language learning at Czech private language schools. In essence, the thesis focuses on unearthing the relationship and attitudes of students towards language mistakes, goals, and creativity. The study approaches language learning from more and less norm-bound perspectives and the English as a Lingua Franca (ELF) paradigm is introduced. In connection with the main focus of the research the intention is also to detect tendencies that could hint at the suitability of integrating knowledge about ELF into English Language Teaching (ELT). To obtain original data from the selected target group I conducted a mixed-method research (a questionnaire survey and in-class observations). The key concepts discussed are: mistakes, learner goals, learner needs, accuracy and language creativity (or 'languaging'). Key words: EFL, ELF, learner goals, accuracy, language creativity, languaging.