The proposed thesis treats the topic of multilingual language acquisition and the occurring language interference. It aims to demonstrate the negative language transfer by the means of the results of a field research. The theoretical part introduces and discusses relevant topics, such as language learning, language processing, bilingualism and multilingualism. Furthermore, it focuses on the character of language transfer itself. In the practical part, two hypotheses are presented, specifically "the interference of the dominant foreign language is considerably higher than the interference of the other language, i.e. L3" and "passive interference reaches a higher degree than the active one". Eventually, the results interpretation is presented and both the hypotheses are verified.

The diploma thesis "Manifestations in the language levels of the 1st grade pupils of the regular elemntary school" consists of theoretical and practical part. The theoretical part deals with general terms from the area of speech and language development, describes the development of motor skills, auditory and visual perception. Furthermore, it describes individual language levels and the most common types of speech disorders encountered in primary school pupils. The research part of the thesis is devoted to the analysis of speech manifestations on individual levels of pupils of the first grade of the regular elementary school. The partial aim of the research is to analyze the gross, fine and oromotorics of the examined children, to analyze their auditory and visual perception and to analyze the quality of all language levels. KEYWORDS: communication ability, language levels, motor skills, dyslalia

This diploma thesis deals with an analysis of advertising discourse focusing specifically on the use of language means. To begin with, this thesis defines theoretical knowledge of advertisement and individual language means. Subsequently, I find these language means in the particular cases and comment on their use. The thesis briefly discusses the gender issue in advertising discourse and shows visually different forms of promotion of textual communication act. The aim of the thesis is to present current trends of language means used in the advertising which help its persuasive function.

This thesis deals with the characteristics of teaching method of the Callan School and the possibility of its adaptation in the Czech Republic. The research work is carried out using standardized research methods: PEST analysis of the environment in the Czech Republic in relation to organizing language courses; research of mentality of inhabitants of the Czech Republic and their relationship to education and teaching of foreign languages; SWOT analysis and description of the Callan and the other methods. The main contribution of the thesis is to evaluate the possibility of adaptation of new methods in the Czech Republic with regard to local customs and possibilities of population. The thesis also contains description and philosophy of the Callan method for familiarizing readers with its essential features.

This master's thesis deals with online marketing of the Language centre Laurus. The main objectives of this work are the assessment of the current state of online marketing of the Language centre Laurus, evaluation of the effectiveness of used communication channels, and recommendations leading to higher commercial success of the web pages. The theoretical part consists of three blocks. The first chapter is devoted to web sites, information architecture, usability and accessibility. The next chapter introduces the possibility of building traffic on web pages, and the third part consists of analysis of the competition. The following chapter includes methodology in which the used tools and procedures of the analysis are introduced. The practical part of the thesis includes introduction and analysis of the online marketing activities of the Language centre Laurus in that is the central part composed of the PPC advertising, SEO analysis and user testing of the web pages. The conclusion of the practical part includes the evaluation of the online marketing activities of the Language centre Laurus and recommendations for further procedures in the field of online marketing activities of the centre.

- The diploma thesis deals with linguistic devices of Mongolian origin in two Czech proses: Paměť mojí babičce Petra Hůlová (2002) and Krotitelé ďáblů Ludvík Souček (1965), which were written in different times. The linguistic devices served as multilingualistic function in the proses. Particularly, the thesis emphasizes on descriptions of treatment with Mongolian linguistic devices and methods of incorporation into Czech language in the proses. The Mongolian appellations in the proses are interpreted by a native speaker of Mongolian who speaks Czech as a second language. Each prose will be analyzed separately according to the order of Mongolian expression's occurences in the each prose. key words - multilingualism, czech prose, mongolian expressions, mongolian cultural studies

Basic reading skills in Czech language, bilingual primary school children This thesis focuses on reading issues in Czech language in bilingual school age children born and taught in Czech environment. The main aim is to map there reading and writing skills in Czech language of bilingual children who live and study at the primary school with one or both parents from foreign country. The theoretical part defines the different types of bilingualism. It introduces the current state of knowledge about its advantages and disadvantages define the specifics of our language and education system focusing on the problems of foreigners and bilingual children. The practical part presents a research study in which the author compares the performance of monolingual and bilingual children in test mapping a level of the basic reading and writing skills in Czech language. There were used tests such as test of reading with comprehension, reading of pseudowords, writing a dictation, and test of reading literacy with expert text. KEYWORDS bilingualism monolingvism children of aliens school children primary school Czech language reading writing reading skills information retrieval comparative methods

This diploma thesis deals with the involvement of the cross-curricular theme of media education in the Czech language teaching. The first part defines the basic concepts of media literacy and media education and describes their development and concepts in education. It also deals with the form of media education in curricular documents, especially in the framework educational programme, and the characteristics of the thematic areas of the cross-curricular theme of media education involved in this document. Subsequently, it deals with the possibilities of media education realization and with the use of textbooks and other methodological and teaching materials and projects. In the second part of the thesis, the school education programmes of three selected grammar schools are analysed, on the basis of data obtained by own qualitative research, by answers of respondents from semi-structured interviews and by specific teaching situations. The aim of the research part is to provide information on the implementation of media education and on the state of the relevant cross-curricular topic integration into teaching at selected grammar schools. The focus of concern is also whether the topics defined in the Framework Educational Programme for Grammar Schools are fulfilled in media education.

The thesis is focused on linguistics, graphic and ideographic means associated with the process of tabloidization of current newspapers. The basic method for acquiring linguistic data was the analysis of headlines and articles of the tabloid Aha! and the reputable Právo daily. The pivotal part of the work lies in a description and assessment of linguistics and visual means in both journals. The aim is to identify the different (or. common) procedures when working with these funds in tabloid and reputable newspapers. The work is divided into two parts - theoretical and practical. The theoretical part explains the differences between tabloid and reputable text. I also briefly summarizes history of the tabloid press. The last chapter describes characteristics of selected journals. The practical part deals with analysis of reporters´ and journalistic texts. Great attention is paid to the lexical resources such as evaluating adjectives, expressive words, neologisms, colloquial language means, metaphors, idioms, allusions and puns. The final section highlights the tabloidization of Právo daily, which is reflected in the structure of the newspaper, the choice of topics and their treatment.

This thesis deals with the issue of using songs in English language teaching at lower secondary schools. The thesis comprises of two parts a theoretical one and a practical one. In the theoretical part, I mostly describe and explain the basic terms used, such as song, music and rhythm. The teaching methodology and song activities that can be used in English lessons are also included in this part. Further, I also deal with the influence of music on students and the atmosphere in the classroom in connection with music. Based on these findings, I prepared four English lesson plans in accordance with Educational Framework and school curriculum. These lessons also correspond to the topics or grammatical structures that the students currently deal with in their lessons. The main focus is placed on the skills and subskills that are developed by the particular activities. All these lessons were put into practise at lower secondary school level. Subsequently, I also give feedback on these lessons. Another part of this thesis consists of an analysis of English textbooks with respect to the usage of songs and song activities in lessons. For this purpose, four volumes of the textbook Project Third Edition were chosen. These textbooks were analysed from the point of view of the main educational aims and types of activities, mostly with respect to the skills and subskills practised via these songs.