This paper analyses the reframing strategies (Baker, 2006) and transfer of communicational functions (Nord, 2010) in some news translated by state-owned Peruvian News Agency Andina (Agencia Peruana de Noticias Andina) from Spanish to English. This media platform uses translation to expand its readership to foreigners that might be interested in visiting and investing in Peru (Andina, 2016, par. 14), thus helping the nation's economy to grow. The study is based on a bilingual corpus of 114 news articles published in the economics and tourism sections during 2019. The contrastive text analysis showed how Andina reframes the translations to adapt them into a new sociocultural context, reflecting the discourse of the Peru brand. Andina translations reveal the use of reframing strategies to recontextualize events having an impact on Peruvian economy, to herald a "patriotic" discourse that highlights government's achievements, targeting Peruvian readership, and to provide information related to Peruvian tourist attractions. The changes in communicative functions inform change in text type focus in a set of translated news towards a tourism genre.

Ce travail examine les aspects particuliers de la traduction journalistique, plus précisément, la traduction de l’éditorial, en fonction de la nature propre de celui-ci ainsi que de l’écriture journalistique et s’efforce d’en déduire quelques observations éclairant la traduction des textes journalistiques d’opinion du français vers l’arabe. L’analyse des stratégies de traduction appliquées dans un corpus d’éditoriaux du magazine français Le Point fait apparaître l’impact important de la composante culturelle dans la traduction de ce type de textes. On a ainsi observé que les titres des éditoriaux étaient très marqués par le genre discursif et par la tradition journalistique dans lesquels ils s’inscrivent. Ces segments courts exigent une construction de sens complexe et rétroactive de la part du traducteur. L’éditorialiste français a tendance à mettre en œuvre différentes stratégies et techniques de persuasion dans son intitulation dont l’humour. L’étude du corpus montre que le traducteur doit tenir compte tout aussi bien des conventions d’écriture (en fonction du genre) que des stratégies de communications utilisées ( jeux de mots et intertextualité) pour rendre une traduction adaptée au contexte culturel du public cible. Notre recherche souligne également le poids de la culture de départ pour orienter la démarche globale des traducteurs face aux éditoriaux à traduire. / This study deals with particular problems arising when translating a journalistic text,particularly an editorial, depending on its specific features as well as journalistic prose;its purpose is to bring out a few remarks clarifying the French-Arabic translation of opinion journalistic text. The aim of this research is to study the translation strategies applied in a corpus made up of editorials taken from the French magazine Le Point.The study shows the important impact of culture in translating editorials. Thus, we firstnoticed that editorial headlines are influenced by the discourse genre and the journalistic tradition in which they are produced. The interpretation of these short textual segments requires a complex construction of meaning on the part of the translator. There is atendency of the French editorialist to use various strategies and techniques employed for persuasion in his editorials and headlines including humour. The study shows that the translator should be sensitive not only to conventions applying across genres in Arabicjournalistic culture, but also to humour effects and cultural citations in order for theintended effect to be achieved. Our research highlights as well the important role of thesource culture to determine the global translational behaviour.

Esta investigación analiza las estrategias de reencuadre (Baker, 2006) y la transferencia de las funciones comunicativas (Nord, 2010) en las noticias traducidas del español al inglés por la Agencia Peruana de Noticias Andina, agencia de noticias oficial del Estado peruano. Este medio de comunicación emplea la traducción para ampliar su público lector hacia agentes extranjeros que estén interesados en visitar e invertir en el Perú, de manera que se favorezca la economía del país (Andina, 2016). El estudio se basa en un corpus paralelo bilingüe de 114 noticias publicadas en las secciones de economía y turismo durante el año 2019. El análisis textual contrastivo evidenció que Andina reencuadra sus traducciones para que se adecuen a un nuevo contexto comunicativo y sociocultural, reflejando el discurso de la Marca Perú. Las traducciones de Andina revelan el uso de las estrategias de reencuadre de Baker (2006) para recontextualizar consecuencias económicas de eventos que repercuten en la economía; un discurso “patriótico” que destaca los logros del país, diseñado para el público peruano; e información referente a atractivos turísticos del Perú. Los cambios de las funciones comunicativas configuran el cambio del foco tipotextual de un conjunto de las traducciones hacia un género turístico. / This paper focuses on the analysis of the reframing strategies (Baker, 2006) and the text functions (Nord, 2010) of the news translated from Spanish to English by the Agencia Peruana de Noticias Andina (Peruvian News Agency Andina), a government news agency. This media platform uses translation to expand the readership towards foreigners potentially interested in visiting and investing in Peru (Andina, 2016). The study is based on a bilingual corpus of news articles published in the economics and tourism sections during the year 2019. The contrastive text analysis composed of 114 news articles showed how Andina reframes the translations to adapt them into a new sociocultural context, reflecting the discourse of the Peru brand. Results show that Andina used Baker’s reframing strategies (2006) to recontextualize events which had impact on Peruvian economy; a “patriotic” discourse that highlights the government’s achievements, addressed to the Peruvian readership; and information related to Peruvian tourist attractions. The changes in the text functions reconfigured the text type focus of the translated news into tourism genre. / Tesis