This research paper examines the role of the souvenir in terms of social relations and notions of self-identity and/or autobiography. Many types of souvenir objects (commercial and non-commercial) are explored as being agents that participate in the construction of identity. Commodity fetishism, nostalgia and fetishism are examined as key elements that define the social relations surrounding the souvenir. The notion of home and family is also explored as a fundamental aspect of how identity is constructed.