The purpose of this study is to analyze how university students, who are not members of a political party, experiencing existing selective and collective incentives for involvement in a political party. Furthermore, the study will highlight incentives which could help the political parties to increase their membership. The study is based on seven interviews and the respondents were selected after conducting a survey of students’ political involvement. The interviews were analyzed through the theory of selective and collective incentives.  The study shows that the incentives, both selective and collective, for involvement in a political party in general are weak and that the costs in terms of time, money and education are seen as too high. The respondents have a range of suggestions to increase party involvement, including increased party information, better education, increased financial incentives and a more active membership recruitment. The respondents also highlight some collective incentives such as an increased ideological focus and a greater focus on the political party´s own politics. The collective incentives are harder to achieve though they might be most vital for increased involvement. A common feeling amongst the respondents is that they are inclined to become involved in politics if they feel a change is vital for society.