This thesis deals with various approaches of secondary school teachers and students to the rhetoric and the teaching of communication. The main purpose of the thesis is to map how students see the quality of their own communicative skills and the quaility of communication classes and the attitude of teachers to including communication in their classes. Attention is also paid to the development of communication teaching methods. The survey was carried out at seven Prague secondary schools mainly by using questionnaires. Data were also collected during interviews and when attending classes. The survey suggests that both students and teachers consider the teaching of communication a necessary part of Czech language and literature lessons and have a responsible attitude to it. Students are more critical to their own speech than their teachers. They have quite a good knowledge of the theoretical basis of rhetoric and communication but they have problems applying the theory in practise. Teachers prefer professional, clear and attractive textbooks of communication. As for the future of the subject teachers are of the opinion that it should become an inseparable part of all subjects, i. e. of comprehensive education. KEY WORDS rhetoric, teaching of communication, communicative skills, speech, discussion

This thesis deals with the phenomenon of "podcasting" and the possibility of its business use. It covers and combines some selected aspects such as communica-tion trends, psychological aspects, and the marketing communication mix. There development of podcasting its current state is also considered. The general data come from the United States, while the dataset for the practical part has been tak-en from a public survey in the Czech Republic and Germany and a business survey of 315 Czech companies. The outcome answers whether podcasting is applicable as a new method for business communication, especially in the Czech Republic, and which segments of the Czech and German population are more suitable for this medium. Companies were tested on their current needs, challenges, communica-tion approaches and internal capacities towards podcasting integration. Finally some proposals on future challenges and developments are provided.

The topic of this thesis is The Importance of Manager´s Communication. Communication is highly important for managerial activities, because they use in their work consantly. Managers use different methods to transfer information to their subordinates, superiors, colleagues or business partners. This thesis focuses on the level of communication skills of a manager in the chosen organization. The theoretical part is compiled based on the literature and it is divided into two sections, management and communication. Pilot study in the practical part is realized in the form of an interview with the head of the personnel department and on its basis were subsequently drafted questions for research through a survey, which assesses and compares the importance of various elements of managerial communication. Outputs of the survey are processed into graphs and tables using statistical methods.

This diploma thesis focuses on evaluation of marketing communication of a company operating in the automotive industry. The aim of the thesis it to characterize and evaluate current external communication of the authorized dealerships of the Peugeot brand and their communication with import in the area of marketing activities. Subsequently appropriate recommendations leading to their improvement will be determined. Recommendation comes up also in the area of usage of client database and with processing potential demand. The literature search works with theoretical knowledge of the marketing area, marketing mix, communication mix, methods of budget and databases determination. Practical part uses findings to describe individual parts of marketing communication of the chosen company, which are subsequently evaluated by the individual subsidiaries of the Peugeot brand in the questionnaire survey. On the basis of answers -which are demonstrated by the charts- specific solutions are proposed.

The Diploma thesis called Communication in the selected organisation is dealing with one of the key requirements for success of every company, and that is communication. The main objective of this work is to find out and characterize topic of communication in selected organisation. In case there are found any deficits, propose recommendations for this organisation. First, the theoretical basis is defined, that is gained mostly from reference books. It is based mostly on explanations of names connected with the word communication. Selected organisation is characterized in the practical part. Based on synthesis of basic knowledge from the first, theoretical part, is the main goal of the research to analyse communication within the organisation. At the end of this work present proposals that would lead to more effective communication and thus leading to increased work productivity and improvement of work environment based on findings from the questionnaires and interviews.

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Diploma thesis - Ministry of Transport communication campaign "Nemyslíš, zaplatíš" analysis - is divided into two parts - theoretical and practical. Theoretical part is concerned in marketing and commercial communication, social marketing and evaluation of communication campaign effectiveness. Practical part refers to BESIP, czech accident statistics and communication campaign "Nemyslíš, zaplatíš" analysis (introduction, communication strategy). Thesis also contains research concerning campaign effectiveness and awareness. Overall campaign evaluation is made at the end of thesis and completed with reccomendation for the future.

The thesis deals with the marketing communication of the selected company. The theoretical part follows the theoretical perspective on marketing communication and particularly marketing of services. The third chapter analyzes a specific company, its activity and market position. The fourth chapter is devoted to communication strategy and communication tools of the company. The last chapter evaluates the tools and gives suggestions to improve communication.

Objective of the final thesis was suggesting communication strategy for new product on Czech market. In practical part I introduce company Meditor s.r.o. and new product Tomatis. The suggestion of the new communication strategy is base on especially my own research and previous strategy.

This diploma thesis deals with the marketing strategy of a selected company. The theoretical part contains general solutions of creating a marketing strategy - such as defining a vision, a mission or strategic goals. After these general solutions the theoretical part also deals with the marketing mix and the communication mix. All theoretical bases mentioned in the first parts of the thesis are then reflected in the practical part, where the theory is applied to the biggest Czech internet retailer Alza.cz a.s. At the end of the thesis, there is the authors's evaluation of the marketing strategy of Alza.cz a.s. and reccomandations to the current strategy supported with own marketing research.