The Role of Information and Communication in Organisations Diagnostic Tools of Information and Communication Processes The thesis has the objective to explore the interaction of the terms information and communication in organizational settings, and to identify their common characteristics and direct mutual influence. By introducing settings with open and closed communication climates, and diagnostic tools of communication and information audits, the author highlights the mutual overlap of these terms. The first part of the thesis provides an introduction into the theoretical terms information and communication as used in the historical context of their mother disciplines, identifies their similarities and differences, and, most importantly, highlights the long-term intense overlap of these terms at various levels. The second part goes on to introduce the basic forms of organizational structures affecting information transfer, i.e. direction, speed and accuracy of formal and informal information flows in organizational communication networks. The concept of information is brought into context with communication climate which has a direct influence on its form, quantity, quality and timeliness. When characterizing the most frequently used communication diagnosis tools falling into the category of...

The basic goal of this thesis is to propose a communication campaign for a chosen firm by using modern tools in the communication mix. The theoretical part contains an explanation of basic concepts, tools and methods in marketing communication. The information is collected from secondary sources as are scholarly literature or internet sources. The practical part is focused on the analysis of the chosen company background and on analysis of communication tools that the company uses by encouraging information from the theoretical part. There is a proposal for a new communication campaign including the budget of the campaign in the last part of the thesis. The campaign is primarily focused on online communication and social networks.

The aim of this master thesis is to suggest possible improvements for the current communication strategy of Czech Centre Munich -- one of the offshore branches of the government agency Czech Centres. This thesis is divided into two parts -- theoretical and practical. Important terms (such as marketing and communication) are explained in the theoretical part with a focus on their modifications in the sector of services and cultural sphere. The practical part presents the structure of Czech Centres, their field of activities and their communication structure. This part also introduces Czech Centre Munich with its activities, partners and communication instruments. The communication strategy is analysed through a direct observation and a quantitative questionnaire. The final part of this thesis evaluates and states recommendations for the communication strategy.

The work deals with the definition of basic concepts relativ to communicationstrategy. It also deals with the description and analysis of the communications mixselected charity project. This will include a summary of the result carried out its ownresearch, which examined the effectiveness of the tools of communication mix. Havingdefined the positive and negative kontrast chosen communication strategy of the project. Because of thein charitable projects and organizations over many specificcommercial organizations, and because these particularities and differences, of course, also reflected in the communication strategy, the specifics of thesedifferences, and addressed in this thesis due attention..

This master's thesis deals with the internal communication. The main goal is to examine and assess the current level of the internal communication in the international advisory organization, to identify any problems and try to propose more effective internal communication in the company. The thesis is divided into theoretical and practical parts. The first part focuses on the clarification of key concepts such as communication, communication process, internal communication, assumptions and objectives of the internal communication, internal communication tools. In the practical part an international advisory company is presented and the current situation of the internal communication is described and there is evaluation of the internal communication by employees. In the conclusion of the thesis, there are suggested measures to improve the effectiveness of communication within the company.

This thesis is oriented on communication strategy of a french hotel Saint Eloi. The goal of this thesis is to provide a reader with a complex view of the Saint Eloi's products and to show him the positive and negative points of communication strategy. The results of this thesis is a creation of a new communication strategy that could help the hotel to restrain in the competitive area and become more popular by using the new communication possibilities.

This thesis analyzes the marketing environment and marketing communication in the cooperative society Jas v.d. In this work, both propose measures that would be appropriate to implement the identified deficiencies, and also focus on the possibilities of internet communication in society.

Popis komunikačního procesu a jeho náležitostí, stručný popis vývoje IT/ICT a souvisejících změn v systému práce a manažerských pojetí. Seznam a popis nejvýznamnějších současných technologií a jejich přínosů, včetně vývojových trendů této oblasti. Vzájemná konfrontace IT/ICT a komunikace s upozorněním na nejvýraznější změny v procesu komunikace a s nimi souvisejícího lidského jednání a prožívání. Výsledky analýzy způsobů komunikace realizované v nejmenované bance. Zdůvodnění a vysvětlení některých zjištěných jevů a formulace případných návrhů na jejich zlepšení.

Lidský kapitál je ve dnešní době jedním z hlavních determinantů hospodářského vývoje a celkové konkurenceschopnosti ekonomiky. Proto se tato diplomová práce zabývá konkurenceschopností českého lidského kapitálu na trhu práce EU a analyzuje kvalifikační intenzitu nabídky a poptávky na trhu práce ČR a zemí EU-15, které jsou pro naši ekonomiku srovnávací skupinou. Zdůrazňuje především nezbytnost terciárního vzdělání a celoživotního vzdělávání jako klíče k zajištění flexibility lidského kapitálu a naplnění potřeb trhu práce.

Tématické zaměření práce je marketing malých a středních firem. Práce se zabývá konkrétní malou firmou, která se aktuálně potýká s odlivem zákazníků a poklesem tržeb. Autor analyzuje marketingový mix firmy a v něm hledá možné příčiny nepříznivého stavu. Použití nástrojů MM hodnotí a navrhuje možné změny, které by firmě pomohly oživit zájem zákazníků.