This thesis analyzes the current situation of the market in the South Moravian region in the field of purchase and processing of metal scrap. The first part is focused on the necessary theoretical background. The second part presents a TSR Czech Republic, Ltd. and the analysis of general and professional environment with the emphasis on competition. The result of the work activities are suggestions for getting new customers and the establishment of a new market, where the company last year built a new strategic scrap yard.

Diplomová práce se zabývá identifikací a analýzou faktorů, které významně ovlivňují strategické chování firem a míru jejich konkurenceschopnosti. Konkrétně toto činí ve třech perspektivách, kterými jsou odvětví, zdroje a kapacity firmy a perspektiva institucí, kultury a etiky. Ve své aplikační části se zaměřuje na společnost Dell. Pro analýzu faktorů konkurenceschopnosti této firmy jsou použity modely, metody a teoretická východiska popsaná v teoretické části. Samostatná kapitola je také věnována strategickým partnerstvím, které dnes tvoří významnou součást konkurenčního boje.

Práce je zaměřena na vypracování podnikatelského plánu konkrétní soukromé školy. Práce popisuje a srovnává soukromé školy se státními, hledá konkurenční výhody pro oblast v tomto podnikání.Práce hodnotí management a organizaci školy,popisuje její okolí,zabývá se obory studia a formami,vzdělávacím procesem, ale i finančním plánem a hospodařením školy.

The dissertation focuses on the implementation of CI processes in small and middle enterprises. Given the research performed, the dissertation investigates the specifics of enterprises relying on CI processes -- here mostly the perspective of firm size was used -- and further tries to describe the character of that reliance on CI processes -- whether the reliance varies across different areas (Customers, Competition, etc.) or thorough the phases (e.g. phases "Analysis of information acquired" or "Dissemination of analyzed information", etc.). The conclusions of the research confirmed that the use of CI is more widespread in large than in small enterprises. Besides analyzing the form in which enterprises most usually apply CI, several key areas in which the use of CI is permanently neglected were identified. Theoretical part accompanied by accomplished research served as a basis for construction of the system for integration of CI processes which would be most suitable for the needs of small and middle enterprises. This system was created and then tested via its integration into the information system of an organization.

The aim of the theses is to find out whether the same marketing strategy can be applied on both Czech and Slovak market or whether it should be created for the both markets separately. In the analytic part I compare the situation on the Czech and Slovak market as for economic, social and cultural environment and I analyze market potential and competitive environment. At the end I analyze the position and activities of two big players on both markets.

The thesis researches the transformation of the competitiveness of an enterprise in the globalised economy. The author analyses the transfer of the centre of the competition from the developed countries to the low-cost territories as a new challenge for Czech enterprise, he analyses and predicts future development of the company costs as the tool of the setting of the company goals and selection of appropriate management tools. The thesis utilises the evaluation of macro-economic influences on the trend of company labour costs,, as well as the benchmarking of the Czech equipment manufacturing company with the sister companies in the USA and China. Author is proposing, on the basis of the selected criteria in "new competitive landscape", the testing of vitality of selected company with the support of the range of non-financial criteria and proposes the management of the change of the product and cost structure of the company for the improvement of the competitiveness in global economy

PROJECT OF FOOTBALL YOUTH ACADEMY OF SK SLAVIA PRAGUE Objectives: The main aim of this work is to build the project of football youth academy of SK Slavia Prague. This project is based on already applied and successful models of foreign youth academies. It is based on the potential of human resources, talent identification and development and regular improvement of material and immaterial conditions. Methods: As the methods were used case study and qualitative analysis. Case study method was applied for research of current trends and models used in the football environment and method of analysis in identifying the key pillars of effective and successful football youth academies. Results: The project of youth academy of football club SK Slavia Prague was built. Model of this project is based on the use of strategy, human resources, structure, reward system, the use of sports science, business processes, education, allocation of financial capital, innovations and projects and professional environment. Keywords: sport, development, talent, management, education, competitive advantages

The main objective of the dissertation was to create a model for change and integration management for small and medium-sized en-terprises (SMEs). The priliminary form of the model was intended to be based on the survey of the relevant literature. Then the model should be tested empirically and further adjusted to well suit the field of application. The model should be of use to make managers understand what the reasons for change and integration processes might be and what the determinants regarding management and behaviour were in a limited sector of organisations in situations of change and integration. The literature survey allowed to gather enough information about the complex relations between strategy, psychological and social determinants in organisations that it was possible to develop the model in a demonstrative and obvious way. It shall show the managers in praxis at a glance how the process is built up, what is envolved, what has to be expected and what the drive mechanism would be. The model reaches in consecutive steps from the change in business environment to a change (adjustment) in strategy, from there to a change or integration process and after its completion to an evaluation of performance. The results of the online survey I showed significant correlation be-tween three sets of evidence, confirming that whenever a particular change project was set up, good experiences were made. Enterprises with charismatic leaders having visions show better economic re-sults than other ones. Also profit and staff satisfaction are better when managers dispose of an substantiated theoretical background. The lateral comparison of survey II between two enterprises with similar characteristics regarding size and structure showed signifi-cant correlation in the results. The association was however stronger between the acquiring enterprises than between the acquired enterprise units. Despite the small size of the samples it could expected to find similar results in the population of the surveys. The question of the development of an integration over time could not be answered to ones full satisfaction, since the longitudinal sur-vey did not show any significant development. This evidence could however have been different if the second run of the panel survey would have been executed much shorter after the acquisition.

In the first part of the thesis, concepts of the textile industry, enterprise and its features for successful operation on the domestic and international markets with strong competition at the present time are defined, including a description of innovations and innovations with regard to the textile industry. This theoretical basis is gradual preparation for understanding any issues related to the practical part which focuses on particular enterprise and a specific technical innovation implemented in the enterprise. The second part of the thesis introduces MICROTEX a.s. which is a traditional manufacturing enterprise focused on the production of piled upholstery fabrics. The thesis takes into account that the company would like to implement new weaving looms for a new type of fabric and width, which is the current innovation goal of the company. Therefore, the thesis is aimed at choosing the best machine out of two options from different foreign suppliers based on the conceptions and requirements of the shareholders of Microtex a.s. This innovation will definitely result in a competitive advantage of the company by expanding its product portfolio as well as other benefits both in the company and in its external environment. The external environment means a municipality where the enterprise resides. The analysis of connection between the company and municipality is based on qualitative interviews with the shareholders and employees (simultaneously inhabitants) of the company and with the mayor as well as on studying documents and files provided by the company and the municipality.

The thesis follows up the competitiveness and tools necessary to achieve and maintain the competitiveness of an organization. This topic is currently rather crucial daily reality in the current market, and virtually all organizations were placed in the endless process of efforts for the development and subsequent maintenance of competitive advantages in order to be able to withstand the onslaught of competing companies in a particular market segment, the ongoing changes in the external environment and produce much needed profit, ensuring their continued existence. The aim is to identify ongoing processes in the selected organization, proposing critical success factors and determining the associated priority indicators affecting the competitiveness of the organization. For processing the theoretical part, an analysis of secondary sources was used, consisting of tightly-related publications, technical articles and Internet resources. The practical part of the work was based on an analysis of primary sources, on the qualitative research on the organization Gunnex s. r. o. The original intention to focus attention on the ongoing processes and critical success factors in the selected organization has proved to be beneficial not only for the purposes of this study, but also the organization itself . In collaboration with its leadership, three points were suggested aiming to improve the current position of the organization in an ongoing competition.