Master‘s thesis deals with problems connected with unsufficient usage of current state of business premises, where usage of these premises for developing company‘s services is possible. The aim of the thesis is to find suitable solution for spare premises either with expansion of providing services in present time or to find usage of these premises with providing new services.

My diploma thesis deals with the analysis of the current situation, and subsequently, the appropriate marketing strategy for Hotel Bítov in the vicinity of Vranov dam. The theoretical parts deals with the isme of using marketing tools in the field of hotel services. The practical parts consists of the inner and outer analysis of the hotel surroundings. The results are summed up in the scope of a SWOT analysis from which the final marketing strategy follows.

Diploma thesis named „Adaptation of a corporate strategy and transformation of commercial activities” is focused on a manufacturing company – printing house. The thesis discusses theoretically as well as practically corporate strategies with an accent on formulation of a business strategy. The theoretical part focuses on a general description of procedures and methods used to create a corporate strategy. The practical part focuses on a company called PRINTING HOUSE (in order to protect business data of the company, it is not specified further and is called the PRINTING HOUSE in the practical part of the thesis), where business and strategic analyses were performed. The outcome of assessments and analyses outline potential investment projects, transformations and also presents a feasibility of acquisition of new business opportunities.

The Master's thesis theme is „Entrepreneurial Intention of Business Development“. The main aim of the thesis is to carry out a complex analysis of the problem of current situation in a company AUTOSHOP PAULUS, spol. s r.o. and its environment. Furthermore, based on results of the analysis and on the analysed state of the company, the thesis aims to draft measures leading to development of the company or to strenghtening of its position on the market and to raising its sales. The analysis of the company was based on: analysis of general and field environment, analysis of internal effects, financial analysis and SWOT analysis.

This master’s thesis deals with evaluating the financial situation of a company Speleoart,s.r.o. between 2006 and 2010. The aim of the thesis is to analyze recent situation of the company and to bring suggestions to improve its situation. The first part of this work is dedicated to theoretical knowledge, where I will explain the basic terms and methods of financial analyzis. In the second part there will be a detailed information about the company, characterization of its situation, analyzis of the external and internal surroundings and the financial analyzis. The third part will be based on results from the second part and will include the suggested change, which should lead to the improvement of the financial situation of the company.

This Diploma Thesis deals with an analysis of the company made by selected methods. External environment of the company is analysed using PESTLE analysis and Porter’s five-factor model. The internal environment is analysed by means of Kralicek Quick test and Fundamental analysis. SWOT analysis represents opportunities and threats of the external environment with the strengths and weaknesses of the company. The proposal of betterment of the company’s economic management is designed on the basis of the SWOT matrix.

This thesis deals with the performance measurement of REMAK, a.s. In the theoretical section are explained performance related concepts, there are descriptions of individual systems for performance measurement and analysis used in the desription of the current state of company. The following part focuses on the description of the analyzed company and a description of the current situation using individual analyzes and model START PLUS. Next part is own suggestions for solutions and benefits of the proposals.

The master´s thesis deals with the processing of business plan for foundation of confectioner ´s. First part of this thesis is focused on theoretical basis which are followed by analysis of market and marketing research. On the basis of these acquired information is created concrete business plan which define conditions for its successful realization.

This master´s thesis deals with Invia.cz, a.s. performance analysis. First part of the thesis contains basic theoretical knowledge, regarding methods of company performance measurement. Next part is focused on description of the studied company and then performance assessment of the chosen company using START Model based on EFQM Excellence Model is elaborated. Proposals for improvement of the current situation are suggested in the last chapter.

This master´s thesis deals with compiling a marketing plan for L 410 NG aircraft, manufactured by Aircraft Industries a.s.. The first part includes general theoretical knowledge, focusing on the process of formulating a plan by analyzing the external environment SLEPTE , Porter's five forces model, SWOT analysis and marketing mix 5P. In the second analytical part, the fundamental theory is applied to the company. On the basis of the results achieved, the individuals steps of a new marketing plan, including costs and time schedule are formulated in the final part of the thesis.