The diploma thesis Digitization and the Internet - Disruptive Technologies of Television Broadcasting discusses the changes in television forms. Emphasis is placed on the transformation of the market in the form of digitization, which subsequently also led to the intensive distribution of data within the Internet environment. The introductory part of the thesis is arched with theoretical support from the sides of economic and media approaches to the process of change. Their central motif deals with innovation or remediation. A closer description of the technologies themselves and their properties is not omitted either. Thanks to a closer description of the technologies themselves and their properties, it is possible to define the existence of imaginary boundaries of television. The second part of the work focuses specifically on the Czech landscape. It deals with the current state of legislation and the non-linear functions that the Internet has brought to television screens. At the practical level, the thesis focuses on alternative forms of television distribution in the Internet environment. The aim is to present the typical features and innovative elements of the disrupting technology of television broadcasting, which were defined in the theoretical part, on the example of the selected VOD...

This diploma thesis deals with the phenomenon of Internet memes. The theory of memes came from the evolutionary biologist R. Dawkins in the late 1970s, as a cultural analogy of genes. Decades later, the term "meme" began to appear in Internet culture in conjuction with Internet jokes. This thesis works with the concepts of meme, virality, spreadable media and media convegence. All of these terms define the current Internet environment. The diploma thesis is based mainly on books by L. Shifman: Memes in Digital Culture, H. Jenkins: Convergence Culture: Where Old and New Media Collide and Spreadable Media: Creating Value and Meaning in a Networked Culture (co-authored) and K. Nahon and J. Hemsley: Going Viral. This diploma thesis deals with the definition of the term meme and its differentiation from the term virality, because for the average Internet user, these two terms are synonymous. The thesis describes meme genres, phases of the creation of Internet memes, which arise mainly from spreadble media and on the basis of which principles are memes created and what factors contribute to their spread in cyberspace. The analytical part consists of a contextual analysis of selected Internet memes, which demonstrates how digital manipulation changes the context of memes in which the meme can be used and how this...

With the beginning of the Internet era a lot of the traditional media characteristics along with the classic media theories changed. The foundations of this diploma thesis are built on the question whether the traditional media and the new media are constructing different media images. The topic is further analyzed in the chapters about the construction of reality, media convergence, agenda-setting theory or social network. The analytical parts studied the main sources - television and social network - on the example of the Czech presidential election in 2018. After the data were gathered there were stated thirteen topic clusters and each unit of the collected data was categorized into those. There was also categorization on sources and the amount of representation of every candidate. After analyzing these data a comparison was made and after that a conclusion whether there are any differences between traditional and new media.

The diploma thesis is devoted to freshly emerging TV shows about architecture and public space on the platforms of the two biggest internet TVs in the Czech Republic: Stream.cz and MALL.TV. The work specifically analyzes the following broadcasts: Gebrian VS, Gebrian: Surprising Buildings, Gebrian: PLUS/MINUS, in terms of their distinctive formats. The main purpose of the thesis is to point out the existence of these programs and to identify the formal and genre aspects that shape their unique form. The important part of the research is carried out by comparing the shows based on the platforms on which they are created and which provide different conditions for production. The following theoretical foundations were used: genre theory, presentation of specific genres related to the examined programs, media convergence and internet TVs and their recent production. The qualitative elements, including the visual communication means, which lead to the recognition of the genre construction of a specific TV show, are examined by combined visual and semiotic analysis. Quantitative elements such as tone and footage are analyzed by content analysis. The research reveals some significant differences in the examined TV shows based on a platform they are made on. These are identified as different approaches to...

This master's thesis deals with the topic of emotionality of the Game of Thrones fandom in the era of convergence culture. Game of Thrones, which had been on air since 2011 to 2019, became a hit show which gained millions of supporters and each new season was highly anticipated among public. During the course of all eight seasons, the show caused numerous heated controversies. Final season left both viewers and critics torn. This master's thesis is therefore interested in detecting and describing emotions of the Game of Thrones fan community during the time that the final season had been on air. Apart from emotionality, emphasis is also put on the characteristics of the show and its fandom. Reasearch was carried out online via the method of participant observation in six comments sections on the fan website Watchers on the Wall.com. Insomuch as fandom is connected to convergence culture, media convergence and audience participation, these topics are also covered. The term fandom is defined and the difference between audience and fandom is described. Last but not least, terms such as collective intelligence and knowledge community, which are also associated with fandom, are defined as well. All findings and the answers to research questions are then presented in the summary.

This master's thesis examines how powerful and determining Japanese cultural influence is and how it impacts today's globalized world. It primarily focuses on the Czech audience and its relationship to Japan. The aim of this research is to assess the current efforts made by the Japanese government to export its culture, and compare them with the image that Czech society has on Japan. The primary source of this research is quantitative data collected from Czech and Slovak respondents. . Data was collected by a semi-structured questionnaire that consisted of both open and closed questions and that was spread in electronic form. The first section of the thesis empirical. The main theoretical, historical, and socio-cultural concepts of Japan. are defined and explained in the context of modern convergence culture and the Japanese media mix theory. Japanese cultural diplomacy and the application of soft power as the primary bearer of influence over the West are explained through the critical analysis of specific campaigns. Then, the methodological section analyzes the answers of 1,609 respondents across three predefined samples. Analysis shows that Japan's cultural promotion efforts in the Czech Republic are limited, and that take place primarily through official agencies or directly through the fans of...

The aim of this thesis is to define nominal and real convergence within the area of the European Union and to assess its development on the example of the Czech and Slovak Republics. This dissertation is divided into three integrated sections. The theoretical part analyses basic economic concepts related to the issue of convergence and stability of joint economic units. The topics covered include the Maastricht criteria, their relevance, currentness and possible conflict between nominal and real convergence with the accession of new countries, then the theory of optimum currency area (OCA), theory of endogeneity and exogeneity and the linkage on fiscal policy and fiscal discipline in the environment of the European Union and the eurozone. Special attention is focused on the development of fiscal policy following from the establishment of the Stability and Growth Pact, including its reforms and recent changes in the form of the Euro Plus Pact and the Fiscal Convention. To satisfy the need for quantitative evaluation of given hypotheses, the second (empirical and analytical) part offers two self-constructed indices - the index of real convergence and fiscal discipline index. Based on these indices, relationship between the performance criteria of nominal and the real economy is monitored in the evaluated cohort. The last part of this work is dedicated to synthesis and application of findings from the previous sections upon which conclusions and recommendations for possible entry of the Czech Republic into the euro area are made.

The thesis "The Influence of New Internet Concerns on Transformation of the Traditional Publishing Houses in Central Europe", based on the media convergence theory and theoretical sources from the area of current trends in media field, focuses on changes the traditional publishing houses are going through. The paper maps the digital portfolio of the traditional media houses of Axel Springer in the German market and of media houses of Mafra, Bauer Media and CME in the Czech market. The paper parallely focuses on portfolio of the chosen global Internet companies and the relationships between these new media concerns and the traditional publishing houses, focuses on the competitive advantages of the examined online platforms of the new Internet companies, which potentially compete by their aims with the tradidional publishers. The paper also focuses on the advantages and the options for the users and advertisers, and on the mutual cooperation and dependenncy of the both types of media concerns.

The master thesis describes the development of Czech Television and Czech Radio be- tween 2005 and 2012, focusing on media policy, technology, content and attitude to the audience. It applies research output of the RIPE initiative as a theoretical basis for col- lection and interpretation of the data. RIPE, which links academia with media profes- sionals worldwide, aiming to redefine the public service remit for the 21st century, sug- gests that the political, economic, technological and social context has fundamentally changed in the last two or three decades. As a result, the original concept of public ser- vice broadcasting, established in Western Europe after the Second World War, has lost its legitimacy. It is therefore necessary for public service broadcasters (PSB) to trans- form into public service media (PSM). This means diversifying modes of distribution to new technologies besides traditional broadcasting, setting mechanisms of two-way and interactive communication with the audience, producing multimedia content exploitable on various platforms and clearly defining and justifying the value added of their offer- ings compared to those of commercial competitors. Using the method of case study, the thesis matches this conceptual framework with the situation in Czech Television and Czech...

This diploma paper put mind to the standing comparism of the "small" and "big" states of the European Union. First part of the paper spy to member state 's political influence. The second part deal the economical comparism of the member states.