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Using South Korea's transnational performances as a case-study, this dissertation examines the cultural implications of the much-celebrated Korean model of national development. Starting with two contemporary South Korean performances--The Last Empress, the Musical (1995), and Nanta [Cookin'] (1997), a nonverbal performance--I explore how the producers' commitments to South Korea's cultural development are manifested in these productions. Situating these performances within the South Korean social context of the mid-1990s, I explore how the reinvention of Korean traditional cultures represents both national capacity and responds to calls for globalism without losing Korean identity. In the first chapter, my analysis of The Last Empress illustrates how local desire for global success resulted in a perpetuation of a Broadway-style musical in a Korean mode. I argue that, while the play utilizes its female character's pioneering image to claim a place for the musical in the global era, it simultaneously pulls her back into the traditional domain. With Nanta [Cookin'] in the following chapter, I argue that the production's commercial accomplishment lies in its strategic blending of pan-Asian cultural elements and the use of food without language which well co-operated with the burgeoning cultural tourism industry in South Korea. Extending my argument further, I conclude with an analysis of global-national interplay as they were played out at the 2002 Korea-Japan World Cup. As a way of understanding the nationalistic fervor during the event, I suggest that the mass festive rally functions as a "social performance." In these performances, Korean nationalism, conjoined with global desire, was reconfigured through spontaneous gatherings, styles, fashions, expressions, and gestures. Like its theatrical counterparts, the World Cup rally insists on Korean-ness as what qualifies South Korea to be a global player. I conclude by offering the concept, "global fetishism," to explicate the complex and even contradictory assimilation of the national into the global in these performances. They are showcases for how globalization taps into the local rhetoric of development, charged by South Korea's inherent nationalism. If for South Korea "global" is synonymous with glamorous cultural success, in each context it is precisely the return to the local which permits global fetishism. / text

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In this study, performance in the speech event of negotiation was used to investigate the validity of using experiential, linguistic, and psychological/affective/cognitive assessment instruments for training or selecting candidates for intercultural business negotiation between Canadians and Koreans. Instruments used were: background questionnaire, TOEIC scores, and CCAI scores. The participants were 12 businesspeople from Korea and 12 commerce students from Canada. After the bargaining session, each person completed a questionnaire. The negotiation outcome variables considered were source's relative monetary performance and target's relative satisfaction with the negotiation, including process and end-deal aspects. Case analysis suggests that individual experience and middle-to-high TOEIC scores have no significant correlation with either type of performance. Three subsections of the individual CCAI scores were associated with partner satisfaction, but not with monetary performance. Analysis of combined dyadic data revealed strong negative correlation between pair CCAI scores and negotiated endprice. Positive correlation was shown between pair CCAI scores and mutual satisfaction.

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This research examines how culture moderates the effect of attitude projection onto the family in terms of opinion certainty. Korean students and American students completed a measure of collectivism-individualism and a measure of family cohesiveness and then indicated their own attitude positions on eight topical issues. Next, each person estimated the positions of either his or her own family, or student peers at their home university, or college students from the respective out-group country. In a fourth condition, participants did not estimate the attitude positions of others. As expected, Koreans and Americans assumed attitude similarity to their family and to their student peers more than to college student out-group members. Also as expected, however, projection onto the family did not lead to an increase in opinion certainty among Korean participants. Only among American participants did attitude projection onto the family correlate with increases in opinion certainty. Despite confirmation of the predicted outcomes for opinion certainty, the additional process measures revealed unexpected findings. These measures showed that individualism predicted the opinion certainty of Koreans following projection onto the family. Only in the out-group projection condition was the opinion certainty of Korean participants correlated with their collectivism scores and their family cohesion scores. These findings are discussed in terms of (1) cultural orientations that influence personality and (2) methodological features of the present study that are typical of social projection research paradigms. / Department of Psychological Science