Purpose - The aim of this research is to examine higher education (HE) internationalization in terms of international recruitment and academic collaboration with the focus on a single institution case study. The research investigates how the case study university conducts HE internationalization, identifies key implementation issues of HE internationalization, and develops an education-specific market entry dynamic framework. The discussion of the difference in the process of internationalization across faculties is also included. Design/methodology/approach - This research adopts the interpretivist philosophy and inductive approach, with focus of a single institution. Based on the positions and job responsibilities, the total of 20 interviewees from three key departments (Corporate, Department 2 and Faculty) were selected and 22 semi-structured interviews were conducted. The total of 329 pages of interview transcripts were analyzed. Other types of data collection include observation and secondary documentary data. The answers from each group were used in a comparative analysis, resulting in an overlap pattern structure that indicates the level of the university's internal integration. Data analysis strategies include content analysis, critical discourse analysis (CDA), colour coding, and categorization of meaning. Findings and contributions - The market entry dynamic framework is the main outcome of this research. This framework provides a number of education-specific modes of entry and programme delivery methods to guide institutions' internationalization. The implementation issues raised in this research indicate that the university's internal integration has a major impact on HE internationalization. These issues highlight the areas where the university needs to improve. Faculty-specific factors explain the difference in the process of internationalization across the four faculties at the case study university, and explain the reasons why the levels of internationalization are different among these faculties.

ABSTRACT As the global market effect, most enterprises have complicated relationship between cooperation & competition. The most effective strategy & accurate operation structure became the most significant guide line in all industries. Through the Taiwan industries development history among the global market, three most significant concepts were listed as follow: 1. Economic aspect ¡V minimized the capital consumption in all business transaction. 2. Strategy aspect ¡V Combine others abilities & resources to enhance its own strength 3. Marketing aspect ¡V established standard industries rules & use it to rule the market. Over competition between industries will not only increase the cost consumption and also defected the relation between industries network system. The most effective solution is to provide a clear system for production, transportation & sales. Globalize the trading connection between all countries in-order to maintain the business under any circle stances. In fact, cooperation between the industries is the most significant & effective strategy against the global market competition. Taiwan industries management team must consider carefully on all factors that would occur in all investment plans. Analysis the most accurate resource combination structures & created the most precious strategy for production, sales & investment.