This study investigated the local and sustainable food movements in the Willamette Valley of Oregon. The aim of the research was to better understand the current condition of the phenomenon, what it means to the communities studied and the future role it will play in the state. Other research objectives that were studied included the impact of demographics on food movements, successes and barriers to success and determining the motivations of people involved. Key players in the city of Corvallis and Portland were interviewed to gather qualitative data about the movement. Interviewees were chosen based on criteria established through literature review that pointed towards groups that would be the most valuable on which to focus. The study revealed a dynamic and progressive social movement that has profound and beneficial implications on the civic wellbeing of the communities studied both currently and for their future. In addition, through this work key goals were identified that can be transferred to other communities looking to work towards a more sustainable food system in order to better facilitate their growth and prosperity. / Graduation date: 2013

Thesis (M.Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2007 xvi, 156 leaves / The aim of this research is to evaluate students’ perceptions toward the market orientation of Proudly South Africa companies at Durban University of Technology. The Proudly South African campaign is currently very topical, having become a visible brand in its own right within the period of ten years, with the primary objective of creating job opportunities, supporting local companies by buying products that are produced within the boundaries of South Africa and to initiate nationalism among South Africans.

Thesis (M.Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2007 xvi, 156 leaves / The aim of this research is to evaluate students’ perceptions toward the market orientation of Proudly South Africa companies at Durban University of Technology. The Proudly South African campaign is currently very topical, having become a visible brand in its own right within the period of ten years, with the primary objective of creating job opportunities, supporting local companies by buying products that are produced within the boundaries of South Africa and to initiate nationalism among South Africans.

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Résumé :Cette thèse de doctorat s’inscrit dans la problématique portant sur les relations entre la valorisation de ressources alimentaires associées à un territoire, le tourisme et le dével¬oppement local. Elle pose la question du rôle de productions agroalimentaires locales en tant que res¬sources et leviers d’actions de développement touristique et propose d’y répondre par une analyse des processus, des effets et des enjeux de la valorisation touristique de patri¬moines alimentaires (PAL) emblématiques de Wallonie. Plus globalement, cette recherche vise à contribuer à la compréhension des processus et dynamiques so¬cio-territoriales à l’œuvre dans la construction et la valorisation touristique des ressources territoriales. <p>Contrairement à nombres de recherches portant sur la valorisation touristique de PAL, cette thèse ne questionne pas l’efficacité touristique et la performance économique générées par ces actions, mais interroge avant tout les opportunités, effets et enjeux socio-territoriaux et touristiques que suscitent ces processus. Il ne s’agit donc pas de nous consacrer à la recherche d’un éventuel modèle théorique qui rendrait compte des conditions idéales de la valorisation de ressources tour-istiques territoriales mais bien de se placer dans la perspective de l’analyse du rôle et de l’influence des acteurs locaux-régionaux, engagés individuellement ou collectivement dans des actions de valorisation touristique et d’interpréter leurs logiques d’actions. <p>Si cette recherche porte en grande partie sur des actions de valorisation touristique mise en œuvre par des acteurs locaux, nous nous intéressons également aux touristes fréquentant les territoires d’études, et cherchons notamment à saisir la manière dont leurs regards portés sur les patrimoines alimentaires participent aux imaginaires, aux représen¬tations et à l’attractivité de ces territoires ainsi que des PAL dont ils sont issus. <p>La première étude de cas porte sur les trois bières trappistes de Wallonie :l’Orval, la Chimay et la Rochefort, brassées au sein de trois abbayes cisterciennes situées dans les territoires éponymes. La deuxième étude de cas porte sur un seul territoire, le Pays de Herve, dans lequel nous analysons les processus de valorisation de trois PAL différents :le fromage de Herve, à savoir le seul fromage belge bénéficiant d’une Appellation d’Origine Protégée (AOP) ;les sirops issus de la cuisson de jus de pommes et de poires, communé¬ment appelés « sirops de Liège » ;et la bière de l’abbaye de Val-Dieu. <p>L’originalité de cette thèse réside également dans l’approche pluridisciplinaire qu’elle propose, dans la mesure où elle se situe au croisement de la géographie humaine, de la sociolo¬gie compréhensive et de l’économie territoriale. -- Summary :This doctoral thesis addresses the relationships between adding value to agricultural products associated with a particular territory on the one hand, and tourism and local development on the other. It examines the question of the role played by local food products as resources and as levers for developing tourism, and proposes to respond by analysing the processes, effects and challenges of using the food heritage emblematic of Wallonia for tourist purposes. Broadly speaking, this research is intended to contribute to an understanding of the social and territorial processes and dynamics at work in constructing the promotion of local products for tourist purposes. <p>Unlike the many studies of the tourist promotion of local food products, this thesis does not focus on investigating their efficacy as a focus for tourism or on the economic performance generated by these activities, but enquires above all into the socio-territorial and tourist opportunities, effects and challenges to which these processes give rise. The aim of the thesis is thus not to seek a theoretical model that would determine the ideal conditions for adding value to local tourist resources. The aim is to analyse the role and influence of local and regional actors who are involved either individually or collectively in promotional campaigns directed at tourists, and to interpret the logic underlying these campaigns. <p>While the research focuses mainly on the ways in which local actors seek to add tourist value to these products, it also turns its attention to the tourists who visit the regions under study and seeks in particular to identify the ways in which their attitudes to traditional foods affect the image, representations and attractiveness of the products’ places of origin and the local food heritage. The first case study involves three Trappist beers from Wallonia: those of Orval, Chimay and Rochefort, brewed at the three Cistercian abbeys located on the territories of the same name. The second case study examines a single territory, the Herve countryside, where I analyse the process of adding value to three different local food products: Herve cheese, which is the only Belgian cheese to have received a protected designation of origin (PDO); the syrups produced by cooking apple and pear juice, commonly known as “Liège syrups”; and the beer of the Abbey of Val-Dieu. <p>The originality of this thesis lies also in the multidisciplinary approach it offers, insofar as it is situated at the intersection of human geography, interpretive sociology and regional economy. <p><p> / Doctorat en Sciences / info:eu-repo/semantics/nonPublished