Abstract The purpose of this study is to deepen the knowledge and understanding of the strategies “just in time” and “freight pooling” in logistics management in the food industry. In order to answer the purpose, we had two different research questions. The questions are about what advantages and disadvantages there are with these strategies in the food industry. The study is conducted in a qualitative way where the interviews and observations are used to deepen the knowledge of how an organization in food industries uses the strategies “just in time” and “freight pooling”. The previous science shows that there are some advantages with these strategies but also disantvages that the organization should have in mind and work with so that they do not happen. The study shows that the organization this study was conducted on where very successful in implementing these strategies and they experienced many advantages by using “just in time” and “freight pooling”. The organization this study was conducted on were really cautious with the possible setbacks that the strategies can so they emphasized that they need to work really close with all the involved parties so that they can minimize the risk for the disadvantages to happen.  Keywords: just in time, pooling, logistic strategies, transport optimization, food supply chain