Objective is analyse current e-mailing of Nutricia and offer the best possible in automated e-mailing. Recommendations are based on possibilities of e-mailing tool Silverpop, which belongs to the best technologies of present days and which Nutricia chose for development of its e-mailing. Based on his experience as e-mailing specialist and operator of Silverpop author will recommend the best what is possible in today's e-mail marketing and adapt it for Nutricia business.Theory is concieved as syntax of sources making bright picture of today's e-mail marketing and there are written assumptions of successesfull e-mailing. In practical part there are analysis of Nutricia and its competitors and that is followed by summary of recommendations well founded on author experiences and Silverpop implementation companies know how.

It is the purpose of this paper to show that the Post Office must be a service and not a business. It will be shown that the Post Office Department is gradually changing from a service to a business.

This research was designed to investigate the utility, relevance, and efficacy levels in the application of Computer Electronic Mail (CEM) as a tool for the teaching and learning of English as a second language (ESL). The participants in the study consisted of 26 students (18 females and 8 males) selected from the population of full time middle-level students of English as a Second Language Kuwaiti Students (ESLKS) in Kuwait University (KU). The Statistical findings of the study indicate that CEM is a useful and effective tool for the study of English as a second language among ESLKS. Positive significant differences were observed comparing pre-CEM and post-CEM scores in sentence structure, syntax, spelling, vocabulary, and the clarity of writing skills. A second dimension of the study was a survey of the participants' opinions and attitudes about CEM. The opinion survey assessed participants' perceptions of the relevance, usefulness, and effectiveness of CEM as a means of communication and as a tool for the learning of the English language. The study involved a pretest, a seven-week training in the use of CEM to communicate with native American English speakers, and a posttest of participants' performance in five critical language skills. This portion of the study also indicates the participants' overall satisfaction with CEM as useful tool both for developing English language skills, facilitating learning, building self-confidence in contacting and communicating with other people, stimulating interest in the learning of the English language, and helping in homework assignments. Participants also seem to perceive the relevance of CEM not only in the learning of English as a second language, but also in communication and in transmitting information, generating ideas, striking friendships, solving problems, and increasing work output. / Ph. D.

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No description available.

No description available.

The contingent valuation method has been used with increasing frequency to estimate the value of nonmarket goods such as wildlife. Increasing use of and demand for the method has lead to the ~) increased use of mail surveys to collect value information. Themail format, however may place limitations the method's ability to generate acceptable value estimates. This study examined the effects of various amounts of information in the hypothetical market created in mail contingent valuation surveys. The problem setting used to examine the information problem was the current controversy surrounding the pesticide carbofuran. This pesticide has some negative impacts on wildlife, most noticeably the bald eagle. Within this context, four different mail surveys were designed and mailed to Virginia residents. Each survey contained different amounts of information on the affects of carbofuranon wildlife. The impact of information on response rates, willingness to pay bids, and aggregate benefit estimates was then examined. The fllldings suggested that mail surveys with lengthy and complex contingent scenarios may tend to be less effective for commodities where respondents have had previous experiences analogous to those presented in the hypothetical market. / Master of Science

The U.S. Postal Service (USPS) is investing heavily in research and development of automated mail handling systems. A major component in these systems is the use of Optical Character Recognition (OCR) to read the destination address and ZIP Code, and then bar code the mail piece. High speed sorting equipment can then sort the mail using the bar code. Current USPS OCR/automated mail handling systems only process letter mail (no automated address-reading systems exist for nonletter mail). Moreover, these OCR systems only capture and read a restricted field-of-view image. Letters can be rejected by these OCR systems because of nonstandard address location (outside the field-of-view), skewed address lines, or handwritten addresses. Current research is working toward building OCR systems capable of processing all forms of mail which include letters, flats, and irregular parcel and pieces (IPPs). These systems must scan an entire mail image for the destination address block which can assume any orientation. For nonletter mail, such as magazines, this is an exceedingly difficult task, since the entire face of up to 11 by 14 inches must be searched, and the address block must be chosen from all the other extraneous nonaddress information. This paper details an experimental address block location system developed at MITRE. The" system uses a backpropagation neural network trained to discriminate the frequency characteristics of address blocks from other candidates. The current system is trained on magazine flat mail. / Master of Science

Master of Science

Titel: En undersökning om attityden till mottagandet av E-postmarknadsföring – Medavseende på kognitions-, affektions- & beteendemässig attityd. Nivå: C-uppsats i ämnet företagsekonomi Författare: Johanna Nilsson & August Mazetti-Nissen Handledare: Jens Eklinder Frick Datum: 2016 – Januari Syfte: Syftet med den här studien är att undersöka attityden till mottagandet av Epostmarknadsföringhos svenska beslutsfattare inom en B2B-kontext, detta med avseende påkognitions-, affektions- och beteendemässig attityd. Metod: Studien har en metodologi av kvantitativ karaktär. Studien har utförts med hjälpav en enkätundersökning som skickats ut via E-post. Enkäten har besvarats av 443respondenter lokaliserade i Sverige. Vår data har analyserats med statistiska uträkningaroch illustrerats med hjälp av tabeller, figurer och diagram. Analysen har därefter resulterat i arbetets slutsats. Resultat & slutsats: Studien har resulterat i en total negativ attityd till mottagandet av Epostmarknadsföringhos svenska beslutsfattare inom en B2B-kontext. Exponeringsfrekvensen och den kognitiva attitydkomponenten är de ensamt starkaste faktorerna till den totala negativa attityden. Förslag till fortsatt forskning: Ett förslag till vidare forskning inom fältet skulle kunna vara den finansiella aspekten, det vill säga att undersöka hur lönsamt E-postmarknadsföring är. Dessutom menar vi att segmentering och exponeringsfrekvens inom Epostmarknadsföring är ett ämne som borde tas i beaktning för framtida fallstudier. Vi menar också att en liknande undersökning fast i ett annat land hade varit intressant attgenomföra. Uppsatsens bidrag: Attityden till mottagandet av E-postmarknadsföring påverkas i höggrad av hur relevant varumärket bakom E-postmarknadsföringsutskicket anses vara för mottagaren och hur ofta varumärket exponeras. Svenska beslutsfattare har starka tendenser till att både avskriva sig från framtida utskick, men även engagera sig vidare i innehållet om det anses relevant. Effektiviteten av E-postmarknadsföring kan därför skilja sig starktmellan olika aktörer. Nyckelord: Attityd, E-postmarknadsföring, E-postmarknadsföringsmeddelande, Kognition, Affektion, Beteende