The Cross-Strait between Taiwan Area and Mainland Area has been ruled separately for over five decades since 1949 after losing the Chinese mainland as a result of the Chinese Civil War (1947), the ROC government under the Kuomingtang (KMT) relocated to Taiwan. After long time of separated ruling of Cross-Strait, there are major differences in political system, government decision, legal system and style of social society. And also the end of martial law was declared by the government in July 15 of 1987. In the same year of November 2, it was also allowed visits to relatives on the mainland. In 1992, the government allowed Chinese spouses to settle down in Taiwan. And Taiwan has implemented the enforcement rules for the Act Governing relations between peoples of the Taiwan area and the Mainland area and its articles which will be the legal base among the people of Taiwan and mainland China for their social interactions. Prior to Taiwan government allowing its nationals to travel to China, people of China area have been smuggling to Taiwan to work and prostitute for a long time. Early, people of China area who smuggled to Taiwan working and prostitution were arranged by ¡§snakeheads¡¨ or people smugglers, using the fishing boats by sea route to enter Taiwan, then prostituted agency or middle man will control and arrange them to do work and prostitute. Because of the high risk that is involved in smuggling, Chinese nationals seem to favor other means of entering the country. Since the government opened private exchanges between the two sides of Taiwan Strait, based on the ¡§Regulations for Permitting the Spouse Residency; Long Duration of Stay, and Permanent Residence of Mainland People in the Taiwan Area¡¨, the spouse who is from Mainland Area applying for family reunion or family visit is quite easy to get a permit, that provides a great opportunity for the snakeheads. The snakeheads and people smugglers are using the legal reason to help the People of Mainland Area entering Taiwan Area illegally. It also creates corrupted police problems and affects seriously on the public security and safety of the Country. This study aims to discuss how to prevent and regulate Chinese citizens trying to enter Taiwan with fake marriage.The research approach of the study is while Chinese citizen of faked marriage in Taiwan, Chinese female who has disregarding the regulations of the relations of Cross-Strait and performing or working the non-permitted criminal activities. Using the police agency prevent and regulate the Chinese citizens of faked marriage to come to Taiwan as an issue boundary. The research purpose: Reviewing since 1990 the Cross-Strait marriage has begun, under established the legal system of the governing law and governing structures, the current situation of prevention and regulation of legal system for the problem of faked marriage of Chinese citizens, truly understating the practical structure of prevention and regulation system. Making sure we have fully understood the current situation of prevention and regulation system and concerning the thoughts of governing management and those directly involved party to discover the existed issues of related legal structures, andmaking legislation to regulate and solve the problems of Chinese citizens getting faked marriage to enter to Taiwan. Also using the structure of the Governing law with 5 major points¡V Theory, Organization, Authority, Relief and Supervisor, we expect to establish a completed legal system of prevention and regulation focusing on ¡§People of Mainland Area fake-marriage to enter to Taiwan problem¡¨.

Abstract BA CHAN LI LU YUN HE YUE ¡]Like cloud-veiled moon the thousand-mile land disappears . From the tune of Yue Fei¡¦s ¡§The River All Red¡¨.¡^, a TV program that cooperated with the government¡¦s 1987 open policy ( Taiwan residents can visit their relatives on the mainland ) in the early days , reinforced the Taiwan People¡¦s desire for the historically blood-related Mainland China, and even accidentally attracted a huge amount of Taiwanese venture capital to help create a magnet for China¡¦s Tourism. Frankly, Taiwanese traveling groups made a praiseworthy achievement for the development and advancement of China¡¦s livelihood nowadays; that proves the importance of tourism industry in one country¡¦s the economic development. Even though the government finally adopted a loose policy that people of Mainland Area could make a detour to Taiwan, our economy is in great recession at the same time. However, the tiny income of tourism and the very few number of traveling groups are just like a flat ball. Nowadays, Taiwan¡¦s livelihood is highly in need of RenMinBi. People of Mainland Area¡¦s craze and familiarity for Taiwan is no less than of which the Taiwanese for the ¡§BA CHAN LI LU YUN HE YUE¡¨. If the tourism industry of Southern Taiwan, suffered the most from the decreasing economy, could rely on visitors from Mainland Area, Taiwan¡¦s economy could revive again. This research is applied through a series of academic studies, in-depth interviews and strategic analysis .First of all , over a long period of time serving in the central institution of public opinions, I am exposed to all kinds of public affairs and pleas. Therefore, the part of in-depth interviews is accumulated by my personal experiences throughout years. Secondly, the occasions of interviews vary from personal pleas, group pleas to public hearings. Finally, the above records are restricted within my personal notes, and therefore it¡¦s a great regret that I can not list all the relative records. As for the strategic analysis, the government reform in the recent years is influenced by the enterprise¡¦s efficiency, and amongst all, the enterprise¡¦s strategic analysis is also entrusted by the analysis of public policy. The strategic analysis applied in this research includes basic legal institutions, SWOT and Michael Porter¡¦s five forces. Because the development of strategy should be provide with some fixed level of resources, in this research I systematically classify Taiwan¡¦s software and hardware¡¦s terms to accommodate visitors from Mainland and foreign countries. As the discovery of this research, Taiwan will face these three challenges from visitors of Mainland Area whom would become the largest proportion of tourists : first of all , the policy and the vision is not clear enough so that the partnership between the government and the private industry is unable to attract tourists together; secondly, the laws can¡¦t match the practice which leads to the incorporation in this partnership; finally, the marketing can¡¦t entirely integrated with the management which result in the waste of resources. Synthesized the opinions of interviews, facing with all the Asian countries target tourists from Mainland China, our whole country should make concrete efforts to build up the matters concerned about the new tourism industry. The policy needs new goal and new though and demands immediate attention. In the related strategies, ¡§MICE¡¨ is affirmed by realizing the concept of ¡§SMILE¡¨. ¡§MICE¡¨ is composed by the four initials of ¢Ûeeting, Incentives, Conference and Exhibition. According to the denotation is the abbreviation of business conferences and exhibitions. Namely, if the government and the private industry can make use of all kinds of local or cultural distinguishing features and hold international and dynamic conferences and exhibitions. Besides promoting the revival of business affairs, the tourism revenues will be increased by intellectually customized traveling services. The impressive ¡§SMILE¡¨ is the five initials of Service, Market, Inno-value, Life and Employment , passed in the Executive Yuan Council of ¡§Guilding Principles of Service Industry ¡¨. According to the above statements, I suggest we should use ¡§MAI SHI WEI XIAO¡¨ to replace ¡§MICE¡¨ and ¡§SMILE¡¨ as a embedded Taiwanese local expression and succinct marketing objective , and to represent the smile¡¦s renaissance of seller¡¦s market. In conclusion, in the era of consumers¡¦ awareness awaking, a country or a city which is lack of natural resorts should employ the trend of ¡§Global Business Era¡¨ to hold all kinds of international conferences and exhibitions which bring the benefit of economic scale based on its advantages creating a niche market, and match up ¡§Differentiated Marketing Strategy¡¨ and ¡§Value-adding Marketing¡¨ to generate the maximum profit.

The crucial point for winning the presidential election of Taiwan comes mostly from the trends of ¡§ Cross-Strait Policies¡¨ for each candidate takes. After Ma was elected as president of Taiwan, the rapid warming relations between cross strait make some local Governments to be caught unawareness. Being Compared with local government of northern Taiwan to be filled with resources from central government, local government in southern Taiwan facing with difficult situation. In this way, the major purpose of this thesis is on developing useful and feasible policies directions under the situation of three direct links. The thesis comes with the research method called ¡§Interactive Management¡¨. After two days of intensively meeting, the experts come out with implementing policies goals as below: (1)Reset the goal for Kaohsiung¡¦s development then building the brand and image for Kaohsiung city.(2) Clarify the future tourism direction of Kaohsiung city.(3)Develop cultural, art and creative industries of Kaohsiung city. (4)The positive and active attitudes for Kaohsiung city government to solve problems and enforce the policy propaganda.(5)Scheme the second period of sixth Container Terminal of Kaohsiung Harbor.(6)Build the southern international airport to integrate the other four airports.(7)The mass media to balance the reports toward Mainland China and educate Taiwan people to regard mainlanders in a perspective way.(8)Redraw the free trade zone and lift the related laws and decrees to accelerate the flows between human resources, cargos and funds.(9)Enforce the international Convention and Exhibition certifications and expand the human resources base of tour guides tour leaders. And most important of all: (10)Let more people to participate the discussions of public affairs by purposely and frequently forums involving programs. Another major purpose is to discuss how the central Government coordinative unit,¡¨ Executive Yuan Southern United Service Center, EYSC¡¨ to elaborate Kaohsiung city Government to cope with cross-strait affairs. This research based on the designed questionary with government officials from EYSC and kaohsiung city government. The experts sum up with the conclusions in the dimensions below :(1)Reduce the height between central and local government. (2)Redevelop the function of coordination. (3)Give direct help from EYSC to kaohsiung city government (including policy communications and coordination, the future policy implements, cross strait interactions and cooperation).