Diploma thesis describes sports marketing in general and the analysis of PIM races and spectator's expectations and satisfaction. It includes analysis of university student segment marketing potential as well.

Title: The phenomenon of running the example RunCzech races organized by PIM in the period 1995 - 2014 Objectives: The thesis aims to briefly capture the phenomenon of running in the Czech Republic and the example of competitive races organized by Prague International Marathon Ltd. (hereinafter PIM) record in quantitative terms gradual increase in the number of candidates running in the period from 1995 to 2014 and also determine the quality level of sports performance enhancing participants in the Prague Marathon. Finally, find out the opinions and attitudes of runners participating in the Prague Marathon on sporting level and organization of the Prague marathon and compare them with the views of the author. Methods: For the dissertation was chosen method of content analysis of the basic documents and print materials, as well as results and information to individual vintages Prague marathon. In the second part, the method of polling in the form of survey questions. To compare the results of the interrogation method was also evaluated using the reflection of the author as regular participants in cross-country races. Results: The results of this thesis show a rise in the number of runners in the Czech Republic, which also corresponds to the global phenomenon that was captured in the case of selected...

The thesis deals with the assessment of the sporting events impact. The main aim is to assess the impact of the running races organized by Prague International Marathon objectively and to verify the hypothesis that organizing sporting events can have a positive impact on tourism of the country. The theoretical part explains the basic approaches of sport tourism and deals with the typology of the sporting events. The practical part analyses the impact of the PIM running races on tourism. The aim is to quantify the number of participants, to examine their structure, to calculate the economic impact, to examine media coverage and the social impact of the events.

První kapitoly práce (teoretické) vysvětlují pojmy jako sportovní marketing, event marketing a partnerství ve sportu. Dále analyzují postoj lidí ke sportu a jejich životní styl. Diplomová práce samotná následně hodnotí dosavadní marketingové počínání společnosti Prague International Marathon, spol. s r.o. (PIM) a veškerou marketingovou orientaci zaměřenou na zákazníky ? běžce, diváky a partnery. Poukazuje, jaké nástroje společnost používá směrem k široké veřejnosti na území hlavního města, na celém území České republiky a za hranicemi státu. Dále charakterizuje komunikaci se stávajícími partnery, co jim partnerství s PIM přináší a jaké jsou jeho výhody, popř. úskalí, jaké jsou přednosti, popř. nedostatky v oblasti této komunikace. V neposlední řadě zkoumá kompletní povědomí o sportovních a kulturních akcích společnosti PIM a efektivnost použitých komunikačních nástrojů v porovnání s mediální odezvou na akce organizované PIM. Závěrem jsou uvedena marketingová doporučení diplomantky.

Title: Evaluation of the most frequent injuries of marathon runners Objectives: The main objective of this research is to evaluate the most common injuries in marathon runners. The research is focused on amateur long-distance runners of both sexes from 23 years of age. Another goal is to analyze the possible causes and factors that influence injuries. Methods: In the diploma thesis, the method of literary research and the method of questioning is used. Theoretical knowledge is drawn from both domestic and foreign literature. Data for analytical evaluation are obtained using a non-standardized questionnaire filled in running races - Libouchecky ultramaraton and Jirkovsky crossmaraton. Total of 156 questionnaires were obtained, 122, of which 61 % were included for analytical evaluation. The IBM SPSS analytics program and Microsoft Excel 2016 is used for data analysis. Results: Study showed that 61 out of the total 122 runners were injured, which is 50 % of respondents. Of these were 23 women and 38 men. Research confirmed two hypotheses out of five. The statistically significant relationship between the cause of the injury and the sex has been confirmed. It has also been confirmed that the distance runners of both sexes and age categories are most susceptible to knee injury injuries. The most common...

Thesis (DTech (Tourism and Hospitality Management ))--Cape Peninsula University of Technology, 2010 / The relationship between sport and tourism is symbiotic and offers valued visitor experiences that aid sport tourism development. The growth of sport tourism justifies critical consideration, as sport is an important activity within tourism, while tourism is fundamentally associated with several types of sport. Sport and tourism have become significant economic activities in both the developed and the developing world. Sport tourism events is an essential category of sport tourism and because of their special characteristics, require particularly good organisation. Hence, the monitoring and evaluation of sport tourism events are integral to developing a sustainable sport tourism event industry in South Africa. The focus of this study was a comparative analysis of the management and socio-economic impacts of sport tourism events in Durban and Cape Town, utilising a case study approach. The study specifically evaluates the Comrades Marathon (CM), the Hansa Powerade Dusi Canoe Marathon (DCM), the Old Mutual Two Oceans Marathon (OMTOM) and the Isuzu Berg River Canoe Marathon (BR). Of importance in this study is stakeholders‟ involvement, perceptions, attitudes and understanding relating to the costs and benefits linked to the events. These particular events provided excellent case studies for comparative event impact analysis, as they are well-known sport tourism events, namely two running marathons and two canoe marathons that are held at popular tourist destinations. These case studies reflect a cross-section of experiences contrasting institutional dynamics, management issues, resident perceptions, sport event types as well as socio-economic and spatial contexts. As stakeholders have a direct influence on managerial decision making, a stakeholder analysis was undertaken. Stakeholders included individuals and organisations that were actively involved in the sport tourism events and whose interests may have been positively or negatively affected by the sport tourism event, viz. spectators, managers, sponsors, local government officials and residents. Due to the outdoor nature of the events, the movement of several people at spectator areas and along routes and the surveys being conducted face to face, a multistage, stratified, spatially-based purposive sampling method was used for spectators and residents. Two surveys were conducted at the events: a spectator questionnaire (n = 200 per event) and a service quality questionnaire (n = 100 per event). Spectators were approached while within the various spectator congregation points of each of the sport tourism events, whereas residents located within a 10-km radius of the sport tourism event route were surveyed (n = 200 per event) after the events. Structured key informant interviews were conducted with sponsors, managers and local government authorities.

Sedan TV-apparaten uppfanns har man varit begränsad till linjär-Tv, både när det gäller utbud och antal avsnitt. Antalet kanaler har ökat och därigenom även antalet program användaren kan kolla på. Men tittandet sker fortfarande på en och samma stationära TV. Med utvecklingen av Video on Demand-tjänster (VoD) kom möjligheten att titta på serier var man vill och hur man vill. Detta nya medium utvecklade nya tittarmönster. Ett av dessa är binge-watching som inte så många har hört talas om men som många har en stor koppling till. Begreppet innebär att konsumenten ägnar sig åt att sträcktitta på en TV-serie. De flesta digitala tjänster försöker fokusera på att behålla publiken en längre tid framför skärmen för att tjäna mer pengar och därför utvecklar de plattformar med funktioner som uppmuntrar till binge-watching. Det är av intresse för hela samhället att förstå varför vi blir övertalade att titta längre på serier för att kunna förstå sina tittarbeteende och därigenom kontrollera dem. Syftet med vår studie är att undersöka vilka faktorer som uppmuntrar mest till binge-watching. För att svara på vår frågeställning ska vi också svara på arbetsfrågorna: “Vilka faktorer hos Netflix och Viaplay uppmuntrar mest till binge-watching?” och “Vilka externa faktorer uppmuntrar till binge-watching?” För att få svar på de frågorna har 17 medieteknikstudenter från KTH dagligen under en hel vecka fått svara på en logg angående sina tittarvanor. Vi har också genomfört semistrukturerade intervjuer för att kunna fördjupa oss i deras användning av VoD-tjänster. Vårt arbete gav bra och användbara resultat med hjälp av de kvalitativa - och kvantitativa metoder vi skapade. De kan användas i en framtida undersökning om tv-tittande för att nå en publik som binge-watchar och därigenom utveckla studien. Resultatet visade att den automatiska uppspelningsfunktionen påverkar tittarna till att fortsätta titta vidare på en serie där bara 5 av användarna kunde motstå funktionen. Vi kom också fram till att tittarmiljön och valet av elektronisk enhet bidrog till ett ökat maratontittande. Mer än hälften av deltagarna föredrog att titta på serier på en större skärm. Många av dem erkände att TV och en skön soffa eller säng uppmuntrar till binge-watching. Undersökningen visade också att det inte bara är tekniska funktioner som uppmuntrar till binge-watching utan också tiden som användaren kan ägna åt deras tittande samt orsaken till tittandet. Studien visade att många funktioner hos båda VoD-tjänsterna liknar varandra. Den största skillnaden var att i Viaplay är det möjligt att pausa den automatiska uppspelningsfunktionen medan Netflix kan man inte pausa nedräkningen. Ingen av våra deltagare kände till den möjligheten hos Viaplay och därför kunde vi inte dra några slutsatser kring huruvida denna skillnad mellan tjänsterna uppmuntrar till binge-watching. / Since television was invented one has been limited to linear television, both in terms of programs and the number of episodes. The number of channels has since then increased as has the number of available programs. But the watching still takes place on the same TV-set. With the introduction of the Video on Demand services (VoD) one got the opportunity to watch TV series wherever and wherever one wants. This has triggered new viewing patterns. One is binge-watching, a concept that many are unfamiliar with, even though many actually watch TV in that way. The term means that the consumer watch several episodes of a TV series at a time. Most digital services try, due to financial reasons, to extend the time the viewers spend at the TV, and therefore they develop platforms with features that encourage binge-watching. It is in the interest of the whole community to understand why and how we are persuaded to look longer on series in order to understand our viewing behavior and thereby stay in control. The purpose of our study is to investigate what factors that encourage the most to binge-watching. To answer this we also choose to look into: "What factors in Netflix and Viaplay encourage binge-watching the most?" and "Which external factors encourage binge-watching?". To find answers we took help from 17 media technology students at KTH that daily during a week was asked to logg their viewing habits. We have also conducted semistructured interviews with them to get in-depth knowledge of their use of VoD-services. Our work provides interesting and useful results based on the qualitative and quantitative methods we used, and is a good foundation for future studies of television viewing aimed at better understand the binge-watching phenomena. Our study shows that the autoplay function encourage viewers to continue to watch series. Only five of our study participants could resist this feature. We also conclude that the comfort-level of the viewing environment and the choice of electronic viewing device influence the tendency to marathon view. More than half of our study participants prefer to watch series on a larger screen. Many of them acknowledged that a TV-sized screen and a comfortable couch or bed encouraged binge-watching. Not only technical features encourage binge-watching. Also the time the user can devote to their viewing and the reason for viewing influence it. The study showed that many features in both the studied VoD-services are very similar. The biggest difference between them is that it in Viaplay is possible to pause the autoplay function while you can not do this in Netflix. But none of our participants knew that Viaplay had this feature and we could therefore not draw any conclusions as to whether this difference affected the binge-watching or not.

Title: Volunteer motivation and care in the RunCzech running events Purpose: The main aim of this master's thesis is to find the motives contributing to be a volunteer at the RunCzech running events which are organized by the Prague International Marathon. Another goal is to discover how the organizer takes care of their volunteers, and how the leadership and volunteer coordination really works. Method: For this research on volunteer motivation questionnaires were used in electronic Google forms. The link for this survey was sent via e-mail and shared via social networks. The other methods were structural and semi-structural interviews with two employees of PIM, who are responsible for their volunteers during the organisation of RunCzech running events. The results were analysed with graphs and tables in MS Excel. Results: Based on the results the survey suggests more than half of volunteers are motivated by more than one motive at once. The atmosphere during the events and new experiences are two of the most important motives for volunteers. The behaviour of volunteer leaders also has an important influence on volunteer's motivation. The interviews showed that PIM searches for volunteers primarily from high schools. They try to motivate volunteers with the possibility to choose a volunteer...

This year will be the 110th since the first time that athletes ran the exact distance of 42.195 km at the Olympic Games in London, the length known today as the standard distance for a marathon. Since then, the world of distance competitions has gone through remarkable transformations in structure, vision, strategy and location. Attending distance running events is a social global phenomenon, and thousands became hundreds of thousands in terms of participation rate. Starting 1980 the sport communication research experienced an exponential growth due to fast technological changes in sport events organization and promotion channels. The aim of this current research is to study the role of strategic communication in attracting amateur runners to engage in distance races, and the concept of Intelligence-led PR and its functionality during the challenges faced by PR practitioners. The concept is part of strategic communication theory and it has a key role in the communication process due to the significant social and economic impact of these events on the participants’ life and on the local markets. The study will focus on the content and data analysis of two distance running competitions organized in 2016 in Romania. The data collection was made by conducting two interviews with the representatives of the biggest sport event organizers in Romania - Bucharest RUNNING Club Association and Media Production Group, and examining several market reports. The main conclusions of this Master thesis are that research and planning, as well as using modern communication tools and new technologies, as part of strategic communication, have helped the big sport event organizers to reach targeted audiences, form and shape public’s perception about recreational activities and engage people to participate in running competitions. Another finding is that PR Intelligence, as a concept of strategic communication, is represented by a set of knowledge that can be gained both by education and relevant practice and makes this type of communication essential for an organization becoming one of the essential managerial functions. / <p>I would like to show my gratitude for the support I received from Bucharest RUNNING Club Association and Media Production Group Romania in conducting this study. Likewise, I express my hope that this research will be a useful input to the current literature in the sport communication area and strategic communication and it will be considered as inspiration for further research, and at the same time it will bring additional knowledge to other PR practitioners.</p>