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Marketing v Mali / Marketing in MaliKeita, Yaya January 2009 (has links)
This thesis deals with marketing policies, which companies in Mali commonly implement and what should they properly execute to achieve their business goals. It is characterized by access to the use of marketing tools of local and foreign companies, accompanied by his criticism. The thesis has three basic parts. The first part deals with the marketing environment, in which ongoing implementation of marketing activities in Mali is described. This section should help potential companies to understand Malian culture, its demographic structure, economic situation, political system and business environment. The second part deals with the marketing policies, namely production, distribution, pricing and communication, used by local and foreign companies operating in Mali. The third part is devoted to the marketing policies of a particular company, namely Nestlé France, operating in Mali and in France. The company Mali Lait SA was used for comparison. This company also operates in Mali and in the same market sector as Nestlé France.
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Odkrytí příležitostí a hrozeb pro vybranou firmu / Uncovering opportunities and threats for the selected companyKUTHEILOVÁ, Adéla January 2015 (has links)
The aim of this thesis was to identify opportunities and threats for the selected company and suggest to company uses the information. In the practical part of the thesis it was used marketing situational analysis that examines the internal and external environment of the selected company. Information from the analyzes were summarized and evaluated in a SWOT analysis.SWOT analysis revealed the strengths and weaknesses of the company, opportunities and threats. In conclusion was suggested several recommendations on the use of collected information
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Identifikace příležitostí pro vybranou firmu / Identification opportunities for the selected companyBROUČKOVÁ, Lucie January 2016 (has links)
The aim of this thesis was to identify opportunities for the selected company and suggest to company uses the information. In the practical part of the thesis it was used marketing situational analysis that examines the internal and external environment of the selected company. Information from the analyzes were summarized and evaluated in a SWOT analysis.SWOT analysis revealed the strengths and weaknesses of the company, opportunities and threats. In conclusion was suggested several recommendations on the use of collected information
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Podnikatelský záměr na rozvoj zvoleného podniku / The business plan for the development of the companyKROTKÁ, Veronika January 2016 (has links)
Thesis is focused on the development of the business plan of the company WOLF dětem, which sells children's and baby range. The work deals with the evaluation of the current situation of the company through analysis of internal and external conditions. On the basis of these analyses and the results of the questionnaire investigation, it was determined the proposal of amendments for the improvement of the business plan.
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Zjištění příležitostí na trhu pro vybranou firmu / The analyse market opportunities of a given companyKRINESOVÁ, Michaela January 2010 (has links)
The aim of this diploma thesis was to analyse market opportunities of a given company. To reach this aim, I made own evaluation of the macro environment using STEP analysis, using Porter{\crq}s model I analysed the micro environment, and for the company assessment financial analysis and marketing mix were used. I have made a summary of all my findings and created SWOT analysis, in which I identified strenghts and weaknesses of the company, as well as its opportunities and threats.
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Návrh reklamní kampaně pro vánoční turné / Proposal for Christmas Tour Advertising CampaignNejčevová, Lada January 2017 (has links)
Master‘s thesis called “Proposal of Advertising Campaign for Christmas Tour” focuses on making a marketing plan proposal for a certain project. This thesis is divided into three main parts. The first chapter presents theoretical starting points from the marketing area. The second chapter deals with the analysis of the current state of the selected company and Christmas tour project. Proposals for improvement of the promotion and overall running of the project are formulated in the third chapter.
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Marketingová strategie / Marketing strategyPospíšilíková, Vendula January 2018 (has links)
The main goal of this thesis is to design marketing strategy for a Tennis hall ROCI. Theoretical part focuses on the issues of marketing, marketing strategy and marketing mix. There is also included a creation of the analysis evaluating external and internal company environment. The current situation is described in the analytical part. The appropriate recommendations, and suitable marketing strategies, are defined and based on a marketing research done trough questionnaires.
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Marketingový mix podniku / Marketing Mix of a CompanyTrávníčková, Lenka January 2020 (has links)
The theme of this thesis is the marketing mix of the company Theme Concept. The first part explains the theoretical background necessary for a proper understanding of the issue, which is devoted to the following analytical part dealing with a particular company, its environment, marketing research and planning with a strong focus on its marketing mix, which summarizes SWOT analysis at the end. The design part contains several own separate proposals for the company, based on the analysis results with their potential benefits.
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Marketingový výzkum pro produkt Sticky Password / Marketing Research for the Sticky Password ProductNárožná, Gabriela January 2011 (has links)
This diploma thesis deals with marketing research for Lamantine software, a.s. software company. This company operates in the area of software development. Specifically this thesis aims on marketing research for the Sticky Password product, password manager and form filler. The stress is put on identification of competitive products, target groups and segments, their needs and expectations. With the help of marketing tools and web analytic tools the marketing environment analysis and survey are accomplished.
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Návrh komunikačního mixu e-shopu / Proposal for E-shop Communication Mix PlanKosturová, Monika January 2015 (has links)
The main subject of the thesis is to optimize the communication mix of selected e-shop Gifťák.cz. This e-shop is focused on the sale of gift products. This thesis is systematically divided into three main parts. The first part focuses on the theoretical interpretation, defines important terms of marketing and presents a theoretical framework for the following parts. The second part provides the characteristics of selected entity. This part also deals with processing and evaluating of the analysis of both the internal and external environment, current level of marketing and communication mix and last but not least with the result of marketing research. The outputs from analytical part are the basis for the last part, where the proposals for specific communication mix, which will be apllied, are presented.
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