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61	Marketingová strategie vybrané cestovní kanceláře / Marketing strategy of a selected tour operator Lejčková, Lucie January 2009 (has links) The objective of the thesis "Marketing strategy of a selected tour operator" is to get acquainted with the marketing strategy of MILE tour operator aiming to propose possible improvements based on carried analysis. The first part includes general theories of marketing and its specifics in tourism. The second part is the application of this theory into practice, starting with the basic characteristics of MILE tour operator, followed by analysis of its standing in the tourism market including analysis of external and internal environment, analysis of competitors and own questionnaire research. The next part contains analysis of the tour operator's current marketing strategy. The thesis results in concrete suggestions to improve market targeting, setting goals, selecting a marketing strategy and marketing mix.
62	Marketingové aktivity Židovského města v Praze / Marketing activities in the Jewish Quarter in Prague Vintrová, Michaela January 2012 (has links) This thesis is divided into two parts. In the first (theoretical) part I deal with the theoretical basis of the following practical part, a marketing of services, marketing and communication mix. In the practical part I apply it to the specific example of The Jewish Quarter in Prague, which is made up of two organizations -- The Jewish Community of Prague and The Jewish Museum in Prague. The aim of this thesis is to describe current marketing activities of The Jewish Quarter in Prague and evaluate their quality and efficiency. Based on these findings and the findings of the marketing research, I determine recommendations to the new marketing activities in the future.
63	Hledání konkurenčních výhod společnosti X a klíčové faktory jejího zlepšení / Searching for the Competitive Advantages of the company X and the key factors Cao Bao, Trang January 2011 (has links) This thesis deals with finding competitive advantages of the company X and the key factors for improvement. The aim of this work is to find through the research the competitive advantages of the chain company X, which provides fast food on the Czech market, it's deficiencies and key factors, that can help the Company to improve in the future time. The theoretical part consists of five chapters, beginning with a chapter on marketing services, the following chapters deal with the purchase decision-making process in the service market and market category and competitive advantage. Methodology chapter closes then all the theoretical part. The practical part includes chapters examining the importance of a fast food restaurant in the world and the current market trend in the Czech Republic. Other parts deal with the characteristic of market and market category, analysis of competition, characteristic of the company X. The most important chapters in this section are the practical results of the survey, suggestions and recommendations to the company.
64	Marketing společnosti zajišťující energetické úspory / Marketing of the company mediating energetic savings Jančík, Jan January 2011 (has links) This diploma thesis outlines how a company doing business in mediation of energy savings could efficiently integrate marketing into its activities. The theoretical part defines the differences between marketing of services and introduces concepts that are later on used for analyzing of the target company. The practical part is focusing on examining of macro surroundings through PEST analysis and in examination of micro surroundings all the involved stakeholders that may substantially affect the functioning of the company are identified. Then the closest competition is revealed and its strengths are inspected in order to form recommendations of activities that should be integrated within the company's portfolio. These findings are then confronted with the objectives of observed company in the SWOT matrix and on its basis a marketing mix is created including the proposed tactical tools.
65	Možnosti využití nástrojů digitálního marketingu v hudebním průmyslu / Use of digital marketing tools in the music industry Štěpánková, Lucie January 2014 (has links) The thesis titled "Use of digital marketing tools in the music industry" focuses on digital marketing and digital music and their mutual relationship. The aim is to describe the possibilities of digital marketing in today's music industry and explore the hypothesis that the Internet and digital music fundamentally affect modern music industry and thus the marketing of music artists and their work. The first part describes the transformation of the Internet into its present form. It also describes digital marketing, its history, tools and significant trends. The second defines the music industry and explain its structure and the change, which it is currently undergoing, due to the advent of digital music. The third part presents the analysis of individual digital music distribution and marketing tools.
66	Návrh na zlepšení komunikačního mixu vybrané společnosti / Proposals for Improvement of the Communication Mix of the selected Company Horníčková, Adéla January 2017 (has links) This diploma thesis deals with communication mix for the selected company. The theoretical part is devoted to the general basis in marketing that is used in the following chapters of the thesis. In the second part, analyses of the current situation of the company have been conducted and conclusions about improvements of the current communication mix have been drawn. These specific recommendations for implementation are presented in order to increase publicity and raise awareness of company’s services.
67	Návrh na rozšíření marketingových činnosti firmy / The Proposal of Amplification of Marketing Activities of the Company Dítě, Filip January 2007 (has links) The aim of this thesis is the proposal of amplification of marketing activities of the company. This work consist of the theoretical, analytical and practical parts. On the basis of findings of analysis are formulated particular proposals of amplifications of marketing activities in practical section. This proposals should give support to the company marketing strategy and help to achieve company aims.
68	Analýza spokojenosti zákazníků a návrhy na zvýšení její úrovně / Customer Satisfaction Analysis And Proposal For Its Improvement Fojtíková, Kristina January 2010 (has links) The goal of this diploma thesis is to analyze customer´s satisfaction of bowling centers in Uherske Hradiste and for one of them propose the measures for its improvement. The teoretical part if focused on possibilities of marketing research whose results will be analyzed in practical part. On the basis of obtained informations there will be propose suggestions and measures which will lead to general increase of customer´s satisfaction with provided services and to increasing company´s earnings.
69	Návrhy na zlepšení služeb hotelu Myslivna / The Proposal for Improvement of Services in the Myslivna Hotel Izák, Filip January 2017 (has links) This diploma thesis deals with the issue of enhancing quality of services provided in the Myslivna Hotel. It is necessary to increase the level of current services by a number of measures. When working on my thesis, I based on real economic, operational and technical data carried out within full operation of the Myslivna Hotel. In the innovation section I present measures that can lead to an increasing trend of occupancy and the quality ot the services provided there. There is a need to spend a considerable amount of money on the realization of all the proposals, but their return shoud definitely have a very positive effect on the function and prospertiy of the Myslivna Hotel.
70	Are Engineering Consultancies Really That Different? : A Customer Perspective Uzdanavicius, Tomas January 2013 (has links) The thesis is concerned with clients’ perspective towards large engineering consultancies. Thecore aim of this work is to understand what client evaluates when trying to define how engineering consultancies are different from each other. To understand this area, theories of marketing and branding in professional service industry will be analyzed. Further interviews with both clients and consultants were held and based on empirical findings and theoretical perspective, conclusions are drawn. engineering consultancies marketing in engineering consultancies KIBS Marketing in KIBS marketing in services services marketing marketing photo elicitation method photo elicitation grontmij sweco wsp ramboll tyrens af cowi Business Administration Företagsekonomi

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